May 20
OMMA SocialMay 20, 2013 New York, New York “People really like the behind the scenes look—not just the high production value stuff.” ~ Guy Yalif, Twitter “A 4.2% increase in Twitter volume equals a 1% increase in Television ratings.” ~ Nielsen stat from Guy Yalif, Twitter “Do you ever take a picture of an ad and …
May 10
Creative Week May 6 – May 10, 2013 New York, New York “Do something uncomfortable today.” ~ as tweeted by Deep Focus “Your data is only as good as your analysis of it.” ~ Melissa Barnes, Twitter “The best ads are created, when they’re taken from editorial where creativity is at its most unhinged.” ~ …
May 08
WIRED Business Conference April 27 – May 1, 2013 New York, New York “People are buying cars today as an accessory to their smartphone.” ~ Paul Jacobs, Qualcomm “To bet on a new idea, you have to have faith. You can’t analyze it or justify it.” ~ Evan Williams, Medium & Twitter “I like to …
May 06
Creative Week May 6 – May 10, 2013 New York, New York “With today’s landscape, we have to embrace and accept a looser grip on our brand’s narrative.” ~ Bert Moore, StrawberryFrog “By creating tools/platforms that are useful to consumers, the brand turns into a service. This is invaluable.” ~ Bob Lord, Razorfish “You don’t …
May 02
Digitas NewFront May 2, 2013 New York, New York “Challenge of old advertising: ‘Buy these jeans now, get laid later… but what if I’m getting laid now!?’” ~ Douglas Rushkoff, Author “The only way for a brand to live in a realtime universe is for the brand to be the story.” ~ Douglas Rushkoff, Author …
