Category Archive: Social Media & Marketing

Oct 01

Advertising Week, part 2

Advertising Week September 29 – October 3, 2014 New York, New York “There is a massive opportunity to take the pipes programmatic has laid and transform creativity.” ~ Baba Shetty, Digitas “A lot has been made about the brand CMO and CTO needing to work together. That has cascaded down.” ~ Baba Shetty, Digitas “Mobile …

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Oct 01

IAB Mixx

IAB Mixx September 29-30, 2014 New York, New York “The audience doesn’t care about the platform, they care about the content.” ~ Kevin Spacey, Actor “With all this data in the cloud, one day it will fall and crush us.” ~ Maurice Lévy, Publicis Groupe “I think the best part of advertising week over the …

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Sep 30

Advertising Week, part 1

Advertising Week September 29 – October 3, 2014 New York, New York “Precision targeting has outpaced creative.” ~ Matt Mulderink, Starcom MediaVest “The consumer doesn’t ask if it’s branded content, they feel good about a brand that enhanced the experience.” ~ Russell Wallach, Live Nation “When it comes to mobile apps (at events) ‘battery is …

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Sep 24

ExactTarget Connections

ExactTarget Connections September 23-25 Indianapolis, Indiana “You don’t just rhyme words (anymore). You rhyme experiences. Rhyme UIs with products. Rhyme products with cultures.” ~ will.i.am, Musician “I just wanted to surround myself with engineers all the time so I could think of things and they could make it.” ~ will.i.am, Musician “The tools that are …

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Sep 23

LinkedIn TechConnect

LinkedIn TechConnect September 23, 2014 Menlo Park, California “If you knew the slightest thing about me, you would know this (message) is highly unlikely going to engage.” ~ Kevin Scott, LinkedIn “If someone I know and trust hands it to me, I’m much more likely to read and adopt.” (on marketing that works with the …

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