Category Archive: Social Media & Marketing

Sep 17

Ad Age Digital SF, part 2 & CMO Strategy Summit

Ad Age Digital SF & Ad Age CMO Strategy Summit September 16-17, 2014 San Francisco, California “We look at experiential, as serving goals beyond marketing goals–retail, CSR, (overall storytelling).” ~ Matt Lower, Sub Rosa “These (physical-digital) things may seem like stunts, but I see them as seeds (that can bear fruit over time.)” ~ Stephen …

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Sep 16

Ad Age Digital SF, part 1

Ad Age Digital SF September 16. 2014 San Francisco, California “The Upfronts are like a victorian tea dance, (but this year) no one signed their dance cards.” ~ Ivan Wicksteed, Old Navy “Amy Pohler really is the creative director on those ads.” ~ Ivan Wicksteed, Old Navy “I put so much attention on the outtakes …

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Sep 12

NewCo SF, part 3

NewCo SF September 11-12, 2014 San Francisco, California “Revenue is not the game, it’s the scoreboard.” ~ Matt MacInnis, Inkling “For Inkling, humility, integrity and responsibility are most important traits in hiring and communication; negotiation and emotional mastery are most important skills.” ~ Matt MacInnis, Inkling “People trust others more than they trust brands.” ~ Katy …

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Sep 11

NewCo SF, part 2

NewCo SF September 11-12, 2014 San Francisco, California “The ability to take control that we have in the physical world, is sorely lacking in the digital world.” ~ Linden Tibbets, IFTTT “A channel is a ‘consumerized API’—made easier for consumers.” ~ Linden Tibbets, IFTTT “In 5 to 10 years, everything will be connecting to the internet in …

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Sep 11

NewCo SF, part 1

NewCo SF September 11-12, 2014 San Francisco, California “We are very inclusive, we think everyone should be able to publish on Medium.” ~ Evan Hansen, Medium “People may be able to build their own businesses upon Medium—1000 True Fans/ Patrons might be a model that works.” ~ Evan Hansen, Medium “The operating system of the …

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