Category Archive: Social Media & Marketing

May 23

LUMA’s Digital Media Summit

LUMA’s Digital Media Summit May 23, 2017 New York, New York “Ad industry on inevitable march away from proxy metrics, like impressions to selling on business outcomes.” ~ Terence Kawaja, Luma Partners “(Amazon taking on Google & Facebook) Amazon is playing a different game, knows exactly what you bought and what you will buy.” ~ …

Continue reading »

May 11

IAB Digital Content NewFronts

IAB Digital Content NewFronts May 1-12, 2017 New York City, New York “We believe brands shouldn’t have to choose between premium quality content and scale.” ~ Matt Derella, Twitter “We want to leave a mark and we want to better the world… and that’s through technology.” ~ Jack Dorsey, Twitter “People want that insight into …

Continue reading »

Apr 06

4A’s Transformation, part 4

4A’s Transformation April 2-5, 2017 Los Angeles, California (On ANA & 4A”s) “Rift is overstated, it’s a partnership, we have to have debates.” ~ Marc Pritchard, Procter & Gamble “Let’s all turn the page, raise the bar and find that magic again, together.” ~ Marc Pritchard, Procter & Gamble “The most important ad model is …

Continue reading »

Apr 05

4A’s Transformation, part 3

4A’s Transformation April 2-5, 2017 Los Angeles, California “We want new emerging standard formats, like 6-second video, (but need to remember) it’s not a new short 15-second spot.” ~ Marie Gulin, L’Oréal USA “In an industry that’s being disrupted you constantly have to be thinking about when to pivot and evolve” ~ Marla Kaplowitz, MEC …

Continue reading »

Apr 04

4A’s Transformation, part 2

4A’s Transformation April 2-5, 2017 Los Angeles, California “Brands need to move beyond interruptive model, focus on strong narrative.” ~ Scott Donaton, Digitas “Brands need to be interesting to people instead of interrupting people.” ~ Scott Donaton, Digitas “Pinterest is a tool to design your life, not a social network.” ~ Ben Silbermann, Pinterest “People …

Continue reading »

Older posts «

?>