Category Archive: Social Media & Marketing

Mar 27

4A’s Transformation, part 6

4A’s Transformation Austin, Texas March 22-25, 2105 “This is all about the potential of Programmatic, which is really just a tactic 4 addressability.” ~ Amanda Richman, Starcom “We want to do next year, what those other superbrands took decades to achieve.” ~ Jonathan Mildenhall, Airbnb “A community driven Superbrand… is what we want to be… we …

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Mar 26

4A’s Transformation, part 5

4A’s Transformation Austin, Texas March 22-25, 2105 “Every single person here: agency, client, tech company, is facing the challenge of digital.” ~ Tim Armstrong, AOL “The bear will catch the slowest person, so you better be able to run FAST (and be flexible).” (re the advertising industry) ~ Tim Armstrong, AOL “When agencies split apart …

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Mar 25

4A’s Transformation, part 4

4A’s Transformation Austin, Texas March 22-25, 2105 “If we were to take brands out, there wouldn’t be any Pinterest—2/3rds+ of content is from companies.” ~ Kevin Knight, Pinterest “30 Billion Pins have been put into 750M Boards on Pinterest.” ~ Kevin Knight, Pinterest “We are looking at our top trending Pins, and using that info …

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Mar 24

4A’s Transformation, part 3

4A’s Transformation Austin, Texas March 22-25, 2105 “We don’t know the future—what can we do in the next 3-6 months?” ~ Ben Jones, Google “It isn’t that things need to be faster, it’s that they need to be chosen.” ~ Ben Jones, Google “We want to immerse ourselves in things (and tune everything else out).” …

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Mar 23

4A’s Transformation, part 2

4A’s Transformation Austin, Texas March 22-25, 2105 “Everybody has a Pavlovian response to their cell phone… it makes them reactive rather than pro-active.” ~ Scott Brown, The Company of Others “It is easy to do Native, but it is also easy to do a lot of crap in Native.” ~ Jason Hill, GE “It’s not …

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