Category Archive: Social Media & Marketing

Jul 21

Signal P&G, part 2

Signal P&G July 20, 2016 Cincinnati, Ohio “America is an angry country. Firing people on TV, Survivor throwing people off islands…even the birds are angry.” ~ Mark Penn, Stagwell Group “You need AI, and AI needs you.” ~ Jana Eggers, Nara Logics “The light bulb didn’t replace the sun.” (comparing Artificial Intelligence to artificial light) …

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Jul 20

Signal P&G, part 1

Signal P&G July 20, 2016 Cincinnati, Ohio “Start with a hypothesis, try and learn quickly.” ~ Stan Joosten, P&G Twitter’s new focus: “Become the heartbeat of live video and conversation and connection.” ~ Adam Bain, Twitter “The value of Twitter is that it’s live information.” ~ Adam Bain, Twitter “You go from hunter to hunted …

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Jul 01

Viva Technology, part 3

Viva Technology June 30-July 2, 2016 Paris, France “Physical meets digital is something that I see increasing dramatically in the next few years.” ~ Marc Mathieu, Samsung “It takes a village to make something in Digital.” (re partnerships) ~ Lubomira Rochet, L’Oréal “A mobile website is a really bad experience.” ~ David Marcus, Facebook Messenger …

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Jul 01

Viva Technology, part 2

Viva Technology June 30-July 2, 2016 Paris, France “We have outsourced marketing to ourselves—via search engines, (social) friends, etc….” ~ Rishad Tobaccowala, Publicis “Nothing is as increasingly relevant as where you are.” ~ Rishad Tobaccowala, Publicis “You can’t as a marketer continue to rent audiences forever—you will be blind (in terms of data).” ~ Lubomira …

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Jul 01

Viva Technology, part 1

Viva Technology June 30-July 2, 2016 Paris, France “Marketing, as we know it, is over.” ~ Michael Kassen, MediaLink “VR is a game changer for us, for marketers, and for businesses.” ~ Marc Mathieu, Samsung “Very few of us have been present at the birth of a new medium.” ~ Marc Mathieu, Samsung “VR is …

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