May 05

DLDnyc

DLDnyc
DLDnyc
May 3-4, 2016
New York, New York

“We have to emancipate every moment of the day.”
~ Lidewij Edelkoort, Parsons School of Design/Trend Union

“It is in the financial interest of businesses to put women in leading positions.”
~ Alec Ross, Author

“When you have a city with a lot of diversity, you have the makings of a hub.”
~ MaryAnne Gilmartin, FCRC

Visual Quote:
Don Tapscott at #DLDnyc
Image Credit

“Even if you never used Google or signed up for Facebook, they know 60% and 20% of what you do in Internet—scary.”
~ Marc Al-Hames, CLIQZ

“Successful companies aren’t focused on what’s hot today, but on what we’ll need in the future.”
~ Aydin Senkut, Felicis Ventures

Conference Link: DLDnyc

Apr 27

NewCo Boston

NewCoBoston
NewCo Boston
April 27, 2016
Boston, Massachusetts

“In the cloud, we give away little bits of ourselves everyday.”
~ Norman Guadagno, Carbonite

“Companies spend $14 on advertising for every $1 that they spend on understanding their customers.”
~ Howard Kogan, C Space

“One of the most significant technology events in the last 10 years… Amazon Web Services launched.”
~ Dan Katcher, Rocket Farm Studios

“[Mavrck is] human-to-human marketing at scale… use of influencer marketing to get around the ad apocalypse.”
~ Lyle Stevens, Mavrck

Visual Quote:
Howard Kogan at #NewCoBOS
Image Credit

“1 out of 10 times that you are queried in the healthcare system, there is an error. Scary!”
~ Omar Hussain, Imprivata

“Making farming accessible to everyone is one of our biggest goals.”
~ Jon Friedman, Freight Farms

“I love NewCo Boston because I get to attend a conference AND see the city all in one day.”
~ as tweeted by Taylor McKnight

Conference Link: NewCo Boston

Apr 20

IEG 2016

IEG2016thumb
IEG 2016
April 17-20, 2016
Chicago, Illinois

“Millennials want to know what a brand stands for. Humanizing brands is a huge opportunity.”
~ Chris Brandt, Taco Bell

“Taco Bell targets 20-year-olds. Why? Because, who doesn’t want to be in their 20’s. It’s a mindset.”
~ Chris Brandt, Taco Bell

“Millennials don’t want to be sold to, they want to be engaged.”
~ Chris Brandt, Taco Bell

“B2B is becoming H2H. Businesses are run by people and authentic storytelling humanizes B2B.”
~ Maggie Connor, Hewlett Packard Enterprise

“Anheuser-Busch InBev plans to spend less on sponsorship rights and more on activation going forward. Fewer, bigger, better, bolder.”
~ as tweeted by Clint Paterson

Visual Quote:
Dean Kamen at #IEG2016
Image Credit

“Enhancing experiences is about digital.”
~ Eelco van der Noll, Anheuser-Busch InBev

“Understanding your customer is more important than reaching big numbers.”
Matt Rogan, Two Circles

“Data enables you to know the stories of why your fans, audiences are involved with you.”
Matt Rogan, Two Circles

“It is much more effective to have someone else tell your story, so use social influencers to help.”
~ Chris Brandt, Taco Bell

Conference Link: IEG 2016

Apr 05

Ad Age Digital

Digital Conference
Ad Age Digital
April 5-6, 2016
New York, New York

“Is conflict of interest the new norm?” (most important question of the day)
~ Alex Bruell, Advertising Age

“Publishers need a better business, because we need a place for our ads.”
~ Lou Paskalis, Bank of America

“Advertising is interrupting a thought. Marketing is about adding to the thought. Context matters.”
~ Lou Paskalis, Bank of America

“Some day we are going to carry devices in pockets with access to the world’s knowledge… and use them for selfies.”
~ Ev Williams, Medium

“People spend 80% of their time in their top 3 apps.”
~ as tweeted by Tina Anthony

Visual Quote:
Lou Paskalis at #aadigital
Image Credit

“You can’t understand the world by tweets alone.”
~ Ev Williams, Medium

“Medium empowers everyone with a story to tell and measures success through viewpoints, not page views.”
~ Ev Williams, Medium

“You can’t rely on tricks or shouting louder, even if you’re talking to the right people. You have to be relevant.”
~ Ev Williams, Medium

“We’ve enhanced the ability to create a brand, and a distinct site, on Medium.”
~ Ev Williams, Medium

“We think we can create a symbiotic relationship—when brand content shows up, its going to look seamless.”
~ Ev Williams, Medium

Conference Link: Ad Age Digital

 

 

Mar 29

4A’s Transformation, part 6

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4A’s Transformation
March 21-24, 2016
Miami, Florida

“Accenture has hired 90,000 Millennials in the last year.”
~ Christopher Tkaczyk, Fortune

“Accenture found Millennials want and need to have a higher purpose at work.”
~ Christopher Tkaczyk, Fortune

“Lotame was the first DMP, before DMP’s existed and before the alphabet soup of the Lumascape.”
~ Doron Wesley, Lotame

“This (Lotame) is not revolutionary, it is televisionary.”
~ Doron Wesley, Lotame

“I am a big fan of LinkedIn & leveraging your profile—I don’t even look at resumes—they are so limited.”
~ Eileen Benwitt, Horizon Media

“If you can spot exponential disruptions first, you have a tremendous advantage.”
~ Salim Ismael, Singularity University

“Ironically, space station has no space—its taken up by spare parts. We’ve now 3D printed the first parts in space.”
~ Salim Ismael, Singularity University

“We are doubling our ability to measure the brain each year.”
~ Salim Ismael, Singularity University

Visual Quote:
Doron Wesley at #4AsTransformation
Image Credit

“The blockchain is the most disruptive technology I have seen—it decentralizes authentication.”
~ Salim Ismael, Singularity University

“Objectification of women is so ubiquitous that we don’t even see it.”
~ Madonna Badger, Badger & Winters

“Hispanics and African Americans make up the world’s fourth largest global economy—$3.5 Trillion.”
~ as tweeted by Scott McAfee

“You have permission to be confused. Programmatic is hard!”
~ Rich Wing, Quantcast

“Agencies need to remove frictions from the marketplace (like Google and Facebook) if we are to succeed.”
~ Barry Lowenthal, Media Kitchen

“We stay close to the VC’s, because they are closer to the market, and are funding innovation.”
~ Barry Lowenthal, Media Kitchen

“The winners going forward will be the agencies who have the most curious staff.”
~ Barry Lowenthal, Media Kitchen

“Ad blocking is the largest boycott in the world—$200M people.”
~ Jim Hirshfield, PageFair (quoting Searles)

“We can now tell agencies we won’t do a certain invasive ad because of ad blocking, and they actually listen.”
~ Jeff Burkett, Washington Post

Conference Link: 4A’s Transformation

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