Feb 20

Yahoo Mobile Developers Conference

yahooMDC
Yahoo Mobile Developers Conference
February 19, 2015
San Francisco, California

“Performance is a feature… there is a lot of beauty when something works, and it works intuitively.”
~ Adam Cahan, Yahoo

“Mobile and apps have eclipsed TV as the dominant medium.”
~ Simon Khalaf, Flurry at Yahoo

“Phablets are the new television. Both peak at prime time.”
~ Simon Khalaf, Flurry at Yahoo

Visual Quote:
WEF - Yahoo MDC
Image Credit

“With $3.3 trillion dollars in global revenue, mobile would be the fifth largest country in terms of GDP.”
~ as tweeted by YahooAds

“If ‘mobile’ is a country, we will take over China and Germany soon in terms of GDP and job creation.”
~ as tweeted by Edith Yeung

Conference Link: Yahoo Mobile Developers Conference

Feb 03

4A’s Data Summit

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4A’s Data Summit
February 3, 2015
New York, New York

“The advertising business is still a relationship business, despite what all the data says.”
~ Jonathan Nelson, Omnicom Digital

“Data (for knowing the right consumers), Infrastructure (for reaching), and Content (for engaging).” (re Kraft Foods reinvention)
~ Julie Fleischer, Kraft Foods

“Data is less than worthless by itself. We need analytical talents to pull actionable insights from it, then drive strategy.”
~ Jonathan Nelson, Omnicom Digital

“The brand message is now connected with commerce and sales. It’s going to show how valuable/quantifiable a marketing campaign is.”
~ Jonathan Nelson, Omnicom Digital

“Data’s promise is found in connection of marketing, utility and commerce.”
~ Jonathan Nelson, Omnicom Digital

Visual Quote:
Jack Welch - 4A's Data Summit
Image Credit

“Agencies need to take the lead on measurement, because of clients holding us accountable.”
~ Jonathan Nelson, Omnicom Digital

“Everybody has a TV in their pockets—we’re still dealing with the reverberations of that.”
~ Jonathan Nelson, Omnicom Digital

“We’re at a precipice on the trust issue.” (re consumer data use in advertising)
~ Julie Brill, Federal Trade Commission

“With great data comes great responsibility.”
~ Julie Brill, Federal Trade Commission

“In 5 years the concept of “connecting” to the Internet will cease to exist… .”
~ as tweeted by Troy Dean

Conference Link: 4A’s Data Summit

Jan 27

Mobile Media Summit SF

mmssf
Mobile Media Summit SF
January 26, 2015
San Francisco, California

“No one questions the pivot/switch that needs to happen (with mobile).”
~ Shiv Singh, Visa

“We have a big legacy of ‘mobile second’.”
~ Shiv Singh, Visa

“We see Mobile as an ‘And’ not an ‘Or’.”
~ Michael Lacorazza, Wells Fargo

“We started in Mobile 30 years ago—it’s in our DNA.”
~ Yanyan Ji, Qualcomm

“Mobile video outperforms everything else by leaps.”
~ Julia Mee, Cisco

“At the end of the day Facebook, Tumblr and Snapchat are story telling platforms. Find what’s best for your brand.”
~ Jeremy Sigel, Essence

Visual Quote:
Julia Mee - MMSSF
Image Credit

“Whether you are B2B or B2C,  you are human to human.”
~ Yanyan Ji, Qualcomm

“We used to have our digital agency and non, our social agency and non—now we just try to learn fast with (all) our partners.”
~ Julia Mee, Cisco

“Treat your customers with respect—add value and don’t shove things down their throat.”
~ Julia Mee, Cisco

“I went on record—I hate all mobile advertising—we tell stories, but I haven’t been a huge fan (of mobile).”
~ Vaino Leskinen, TBWA\Chiat\Day

“Silos (Facebook, etc…) are eventually going to fall over.”
~ Dave Smith, MediaSmith

“SXSW last year had beacons distributed throughout… you can really elevate customer service with (beacons).”
~ Paul Friedland, Levis

“Building out data-rich profiles that combine beacon data and other location based data will be huge.”
Kristin Scheve, Digitas LBi

“Building out rich data that combines beacon and other location-based data will be huge.”
Kristin Scheve, Digitas LBi

Conference Link: Mobile Media Summit SF

Jan 26

World Economic Forum

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World Economic Forum
January 21 – 24, 2015
Davos, Switzerland

“There are many people in the world for which their first Smartphone is the greatest gift in their life, besides another child.”
~ Eric Schmidt, Google

“The internet is the greatest empowerment of citizens against a government that we have ever seen.”
~ Eric Schmidt, Google

“Four words you can now officially get rid of in the English language: Average, Later, Local, and Private.”
~ Tom Friedman, NY Times

“Users need to be able to own their data, and even be able to take it to other systems.”
~ Marissa Mayer, Yahoo

“Nature has speed limits, but technology doesn’t. Is it moving too fast?”
~ Tom Friedman, NY Times

Visual Quote:
Sheryl Sandberg - WEF
Image Credit

“Trust levels in the world are down, down to their lowest levels since the Great Recession in 2008-9.” (from Trust Barometer)
~ as tweeted by Bill Gross

“If we had a pandemic today like we had in 1918, with today’s population, half a billion people would die.” (from session on global threats)
~ as tweeted by Bill Gross

“The amount of nonsense packed into the term ‘big data’ doubles approximately every 2 years.”
~ as tweeted by Bill Gross

“We are the first generation that can end poverty, but the last generation that can stop climate change.”
~ Ban Ki-Moon, United Nations

Conference Link: World Economic Forum

Jan 21

DLD15

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DLD15
January 18-20, 2015
Munich, Germany

“We’ve never been as separated from how our food is produced than we are today.”
~ as tweeted by Colin James Nagy

“In the US everything that is not forbidden is allowed, in Europe everything that’s not allowed is forbidden.”
~ as tweeted by Meinolf Ellers

“There is a clash of civilizations on the net; US wants liberalization, Europeans regulation.”
~ Ulrich Reitz, Focus Magazine

“Only 5% of boards have someone with marketing experience on them.”
~ Wes Nichols, MarketShare

“There are a billion cars on the road, and they go unused 90% of the time.”
~ as tweeted by Bill Gross

Visual Quote:
Henry Blodget - DLD15
Image Credit

“By definition, innovative ideas look like bad ideas, and if they didn’t, everyone would have them.”
~ as tweeted by Bill Gross

“Digital world: 60% of the world is not online; 50% of world is not mobile; 70% of the world is not on social.”
~ as tweeted by Vala Afshar

“The biggest lie on the Internet is ‘I have read and agree to the license agreement.'”
Mikko Hypponen, F-Secure

“The value of things is in the intensity with which they occur. That is why there are unforgettable moments and unique people!”
~ as tweeted by Antonio V. Santos

Conference Link: DLD15

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