Nov 10

CreateTech, part 2

createtech-logo
4A’s CreateTech
November 9-10, 2016
New York, New York

“Think of yourself like a product manufacturer, but you are an experience manufacturer.”
~ Courtney Buechert, Eleven

“VR will go mainstream, just not the VR of today.”
~ as tweeted by Mitton

“Millennials don’t really exist—they are just young people growing up in the modern age.”
~ Tom Goodwin, Zenith

“The first VR was a book. The first AR was a map.”
~ Tom Goodwin, Zenith

“I’ve got a smart home, and I need to push 13 buttons to turn on a light. That is not smart.”
~ Tom Goodwin, Zenith

Visual Quote:
matevz-klanjsek-createtech
Image Credit

“My parents said don’t get in cars with strangers.  Now I guess they’d say don’t get in with a driver with less than four stars.”
~ Tom Goodwin, Zenith

“Increasingly the internet is coming to us.”
~ Tom Goodwin, Zenith

“It’s the most exciting time to be a brand and the most scary time to be a brand.”
~ Joanna Peña-Bickley, IBM iX

“Advertising can always be a manipulation (but can be done) with honest intention (in) product and advertising.”
~ Matevz Klanjsek, Celtra

Conference Link: 4A’s CreateTech

Nov 09

4A’s CreateTech, part 1

createtech-logo
4A’s CreateTech
November 9-10, 2016
New York, New York

“‘The odds are that she will win’ is MUCH different than ‘she will win’. We do have plane crashes, even though odds are against them.” (on Trump data miss)
~ Marian Salzman, Havas

“The only glasses that will be cracking in the next four years are the rose colored glasses.”
~ Marian Salzman, Havas

“Michelle Obama is maybe the most powerful brand in the world… but (you can’t play that brand) in politics.”
~ Belle Frank, Young & Rubicam

“The single biggest barrier to change is the mental model you already have.”
~ Catherine Hays, Wharton Future of Adv Program

Visual Quote:
catherine-hays-createtech
Image Credit

“We just assumed, we didn’t ask them. Data doesn’t account for passion.”
~ Marian Salzman, Havas

“The bar for customer experience is always set by your last great experience (e.g. amazon prime).”
~ Catherine Hays, Wharton Future of Adv Program

“Apps are not really a good way to reach people, as we each only spend time in about five of them.”
~ as tweeted by STRATACACHE

“VR started as a darpa project for training marines.”
~ Joanna Peña-Bickley, IBM iX

Conference Link: 4A’s CreateTech

Oct 27

WSJ.D LIVE

wsjdlive
WSJ.D LIVE
Octiber 24-26, 2016
Laguna Beach, California

“I believe that in 10 years, car ownership will be irrelevant. You’ll have a mileage plan instead of a minutes plan.”
~ John Zimmer, Lyft

“At Netflix, we are competing for our customers’ time, so our competitors include Snapchat, YouTube, sleep, etc.”
~ Reed Hastings, Netflix

“We need more centrist, sane, non-partisan news.”
~ Shane Smith, VICE

(Is Facebook a media company?) “Facebook is a platform for all ideas.”
~ Sheryl Sandberg, Facebook

“Every new product that seems magical will be tied to machine intelligence.”
~ Steve Jurvetson, DFJ

Visual Quote:
michael-wolf-at-wsjdlive
Image Credit

“People spend on average, 37,000 hours of their lifetime in their cars.”
~ Ginni Rometty, IBM

“It’s one of the strangest experiments ever run—handing billions of dollars to unicorns that have no capex.”
~ Bill Gurley, Benchmark

“Smart speakers could become the most important new product category since the smart phone.”
~ Michael Wolf, Activate

“We think of ourselves as ‘alchemists’ at Netflix. We take in money and we create joy.”
~ Reed Hastings, Netflix

Conference Link: WSJ.D LIVE

Oct 20

Vanity Fair New Establishment Summit

vfsummit
Vanity Fair New Establishment Summit
October 18-20, 2016
San Francisco, California

“I read hundreds of sci-fi books by the time I finished high school.”
~ Jeff Bezos, Amazon

On sending Trump to space: “I have a rocket company, so the capability is there.”
~ Jeff Bezos, Amazon

“You don’t get to choose your passions, your passions choose you!”
~ Jeff Bezos, Amazon

“Customer obsession vs. competitor obsession… focus on customers pulls you forward, focus on competitors slows you down.”
~ Jeff Bezos, Amazon

“We’re at the very beginning stages of becoming a robotics company.”
~ Travis Kalanick, Uber

Visual Quote:
conan-obrien-at-vfsummit
Image Credit

“Peter Thiel is a contrarian and contrarians are usually wrong! Though we are often contrarian at Amazon.” (on Thiel and Trump)
~ Jeff Bezos, Amazon

“Diversity fuels innovation. It’s just that simple.”
~ Beth Comstock, G.E.

“I do think television needs to be reinvented. Today, you live with a glorified VCR.”
~ Eddy Cue, Apple

“I want to live in a country where I can completely disagree with someone’s politics and still work side by side with them.”
~ Jeff Bezos, Amazon

“We are winning in India. But we cannot run our usual playbook in China.”
~ Jeff Bezos, Amazon

Conference Link: Vanity Fair New Establishment Summit

Oct 18

4A’s Stratfest

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4A’s Stratfest
October 16-18, 2016
New York, New York

“Amazing is always on the other side of yes.” (positive quote of the day)
~ Ben Jones, Unskippable Labs at Google

“Ads aren’t bad, bad ads are bad.”
~ Ben Jones, Unskippable Labs at Google

“Consumers have adapted to media overload. They grew gills and learned how to swim. We need to adapt our content.”
~ Ben Jones, Unskippable Labs at Google

“Do you live in your own bubble? Sometimes our bias gets in the way of empathizing.”
~ Sarah DaVanzo, Sparks & Honey

“Ads don’t need to be shorter for mobile, they can be longer and stranger.” (key finding)
~ Ben Jones, Unskippable Labs at Google

Visual Quote:
tom-morton-at-4asstratfest
Image Credit

“It is the unexpected combinations of people that get us to the greatest ideas.”
~ Chloe Gottlieb, RGA

“Attention is the only asset. And there’s over-priced attention. And there’s under-priced attention.”
~ Gary Vaynerchuk, VaynerMedia

“The only thing that matters is the steak, not the sizzle. The sizzle is the gateway drug to the steak.”
~ Gary Vaynerchuk, VaynerMedia

“If you understand the North star, you can reverse engineer it and that’s where you’ll find success.”
~ Gary Vaynerchuk, VaynerMedia

“Nostalgia is the most under priced item in the world.”
~ Gary Vaynerchuk, VaynerMedia

Conference Link: 4A’s Stratfest

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