Jul 21

Signal P&G, part 2

logo png
Signal P&G
July 20, 2016
Cincinnati, Ohio

“America is an angry country. Firing people on TV, Survivor throwing people off islands…even the birds are angry.”
~ Mark Penn, Stagwell Group

“You need AI, and AI needs you.”
~ Jana Eggers, Nara Logics

“The light bulb didn’t replace the sun.” (comparing Artificial Intelligence to artificial light)
~ Jana Eggers, Nara Logics

Visual Quote:
W. Edwards Deming Quote at #SignalPG
Image Credit

“Robots are extroverts. Algorithms are introverts.”
~ Jana Eggers, Nara Logics

“Desktop is the new newspaper, all our customers are on mobile.”
~ Henrik Werdelin, Bark & Co

“We will move from mobile-first to AI-first.”
~ Sundar Pichai, Google

Jul 20

Signal P&G, part 1

logo png
Signal P&G
July 20, 2016
Cincinnati, Ohio

“Start with a hypothesis, try and learn quickly.”
~ Stan Joosten, P&G

Twitter’s new focus: “Become the heartbeat of live video and conversation and connection.”
~ Adam Bain, Twitter

“The value of Twitter is that it’s live information.”
~ Adam Bain, Twitter

“You go from hunter to hunted in a heartbeat in this world.”
~ Tim Westergren, Pandora

Visual Quote:
Adam Bain at #SignalPG
Image Credit

“Put mobile at the heart, because your consumers have mobile in their hands.”
~ Carolyn Everson, Facebook

“The future doesn’t fit into how we’ve been working in the past.”
~ Carolyn Everson, Facebook

“Market share is an outcome of mind share, which means brand-building matters.”
~ Daniel Zhang, Alibaba Group

“Innovation is not about top down but bottom up. Nobody can do everything right.”
~ Daniel Zhang, Alibaba Group

Jul 01

Viva Technology, part 3

viva-technology
Viva Technology
June 30-July 2, 2016
Paris, France

“Physical meets digital is something that I see increasing dramatically in the next few years.”
~ Marc Mathieu, Samsung

“It takes a village to make something in Digital.” (re partnerships)
~ Lubomira Rochet, L’Oréal

“A mobile website is a really bad experience.”
~ David Marcus, Facebook Messenger

“For the long tail, people download fewer and fewer apps—it is really hard to get engagement.”
~ David Marcus, Facebook Messenge

“Through Messenger, we can offer (brands a) connection with nearly a billion people.”
~ David Marcus, Facebook Messenge

“In the short term, ChatBots are over-hyped. In the long term, I believe they are under-hyped.”
~ David Marcus, Facebook Messenge

Visual Quote:
Robin Li at #vivatech
Image Credit

“For our 90th anniversary , we didn’t want a beautiful party or a coffee table book—we wanted to look to the future.”
~ Maurice Levy, Publicis

“Artificial General Intelligence can be one of the most important technologies for humanity.”
~ Demis Hassabis, Google DeepMind

“Most of the AI U see everyday is narrow AI–created for a particular task, and brittle re the unexpected.”
~ Demis Hassabis, Google DeepMind

“There are more possible positions in GO, than there are atoms in the universe.”
~ Demis Hassabis, Google DeepMind

“We can start to apply some of the fruits (of this longer term AI  road map) now.”
~ Demis Hassabis, Google DeepMind

“DeepMind AI has saved 15% of google’s energy cost in its data centers!”
~ Demis Hassabis, Google DeepMind

Conference Link: Viva Technology

Jul 01

Viva Technology, part 2

viva-technology
Viva Technology
June 30-July 2, 2016
Paris, France

“We have outsourced marketing to ourselves—via search engines, (social) friends, etc….”
~ Rishad Tobaccowala, Publicis

“Nothing is as increasingly relevant as where you are.”
~ Rishad Tobaccowala, Publicis

“You can’t as a marketer continue to rent audiences forever—you will be blind (in terms of data).”
~ Lubomira Rochet, L’Oréal

“We saw the consumer as a cow in a stall… we sent it a messages and milked it. Then the cow got a mobile phone and left… now we have to find green grass, so we can find them.” 
~ Rishad Tobaccowala, Publicis

“Data is increasingly important for Creativity.”
~ Rishad Tobaccowala, Publicis

Visual Quote:
Rishad Tobaccowala at #vivatech
Image Credit

“If you give (creatives) a tight strategy, they can be creatively free.”
~ Rishad Tobaccowala, Publicis

“While Facebook and Google are important, they are not the whole story.” (citing Apple, Samsung, Tencent, Snapchat)
~ Rishad Tobaccowala, Publicis

“Facebook and Google (win) because they provide a great utility to their customers.”
~ Lubomira Rochet, L’Oréal

“Brands are now built from multiple micro interactions, multiple times a day.”
~ Marc Mathieu, Samsung

“You need to be a product brand, a utility/service brand and an experience brand.”
~ Marc Mathieu, Samsung

Conference Link: Viva Technology

Jul 01

Viva Technology, part 1

viva-technology
Viva Technology
June 30-July 2, 2016
Paris, France

“Marketing, as we know it, is over.”
~ Michael Kassen, MediaLink

“VR is a game changer for us, for marketers, and for businesses.”
~ Marc Mathieu, Samsung

“Very few of us have been present at the birth of a new medium.”
~ Marc Mathieu, Samsung

“VR is not the holy grail, but it is the new frontier.”
~ Marc Mathieu, Samsung

“Technology is making us more human again—personalized, (high) quality, one to one.”
~ Marc Mathieu, Samsung

Visual Quote:
Ray Velez at #vivatech
Image Credit

“(In the future) we will not need to promote—with permission, AI will prescribe for our customers.”
~ Lubomira Rochet, L’Oréal

“The Internet has taught us that execution is more important than ideas.” (to some debate!)
~ Carlo Biondo, Google

“Data is like oil. It’s great to have, but not worth much unless you refine it.”
~ Rishad Tobaccowala, Publicis

“Data data everywhere, who will help me think?” (as in water, water, everywhere…)
~ Rishad Tobaccowala, Publicis

“People barely have time to have relationships with their loved ones, much less with brands.”
~ Rishad Tobaccowala, Publicis

Conference Link: Viva Technology

Older posts «

?>