Jan 27

Mobile Media Summit SF

mmssf
Mobile Media Summit SF
January 26, 2015
San Francisco, California

“No one questions the pivot/switch that needs to happen (with mobile).”
~ Shiv Singh, Visa

“We have a big legacy of ‘mobile second’.”
~ Shiv Singh, Visa

“We see Mobile as an ‘And’ not an ‘Or’.”
~ Michael Lacorazza, Wells Fargo

“We started in Mobile 30 years ago—it’s in our DNA.”
~ Yanyan Ji, Qualcomm

“Mobile video outperforms everything else by leaps.”
~ Julia Mee, Cisco

“At the end of the day Facebook, Tumblr and Snapchat are story telling platforms. Find what’s best for your brand.”
~ Jeremy Sigel, Essence

Visual Quote:
Julia Mee - MMSSF
Image Credit

“Whether you are B2B or B2C,  you are human to human.”
~ Yanyan Ji, Qualcomm

“We used to have our digital agency and non, our social agency and non—now we just try to learn fast with (all) our partners.”
~ Julia Mee, Cisco

“Treat your customers with respect—add value and don’t shove things down their throat.”
~ Julia Mee, Cisco

“I went on record—I hate all mobile advertising—we tell stories, but I haven’t been a huge fan (of mobile).”
~ Vaino Leskinen, TBWA\Chiat\Day

“Silos (Facebook, etc…) are eventually going to fall over.”
~ Dave Smith, MediaSmith

“SXSW last year had beacons distributed throughout… you can really elevate customer service with (beacons).”
~ Paul Friedland, Levis

“Building out data-rich profiles that combine beacon data and other location based data will be huge.”
Kristin Scheve, Digitas LBi

“Building out rich data that combines beacon and other location-based data will be huge.”
Kristin Scheve, Digitas LBi

Conference Link: Mobile Media Summit SF

Jan 26

World Economic Forum

weforum-logo.db90160d8175c5a08cdf6c621e387d18
World Economic Forum
January 21 – 24, 2015
Davos, Switzerland

“There are many people in the world for which their first Smartphone is the greatest gift in their life, besides another child.”
~ Eric Schmidt, Google

“The internet is the greatest empowerment of citizens against a government that we have ever seen.”
~ Eric Schmidt, Google

“Four words you can now officially get rid of in the English language: Average, Later, Local, and Private.”
~ Tom Friedman, NY Times

“Users need to be able to own their data, and even be able to take it to other systems.”
~ Marissa Mayer, Yahoo

“Nature has speed limits, but technology doesn’t. Is it moving too fast?”
~ Tom Friedman, NY Times

Visual Quote:
Sheryl Sandberg - WEF
Image Credit

“Trust levels in the world are down, down to their lowest levels since the Great Recession in 2008-9.” (from Trust Barometer)
~ as tweeted by Bill Gross

“If we had a pandemic today like we had in 1918, with today’s population, half a billion people would die.” (from session on global threats)
~ as tweeted by Bill Gross

“The amount of nonsense packed into the term ‘big data’ doubles approximately every 2 years.”
~ as tweeted by Bill Gross

“We are the first generation that can end poverty, but the last generation that can stop climate change.”
~ Ban Ki-Moon, United Nations

Conference Link: World Economic Forum

Jan 21

DLD15

dldlogo
DLD15
January 18-20, 2015
Munich, Germany

“We’ve never been as separated from how our food is produced than we are today.”
~ as tweeted by Colin James Nagy

“In the US everything that is not forbidden is allowed, in Europe everything that’s not allowed is forbidden.”
~ as tweeted by Meinolf Ellers

“There is a clash of civilizations on the net; US wants liberalization, Europeans regulation.”
~ Ulrich Reitz, Focus Magazine

“Only 5% of boards have someone with marketing experience on them.”
~ Wes Nichols, MarketShare

“There are a billion cars on the road, and they go unused 90% of the time.”
~ as tweeted by Bill Gross

Visual Quote:
Henry Blodget - DLD15
Image Credit

“By definition, innovative ideas look like bad ideas, and if they didn’t, everyone would have them.”
~ as tweeted by Bill Gross

“Digital world: 60% of the world is not online; 50% of world is not mobile; 70% of the world is not on social.”
~ as tweeted by Vala Afshar

“The biggest lie on the Internet is ‘I have read and agree to the license agreement.'”
Mikko Hypponen, F-Secure

“The value of things is in the intensity with which they occur. That is why there are unforgettable moments and unique people!”
~ as tweeted by Antonio V. Santos

Conference Link: DLD15

Jan 07

CES

ces-logo
CES 2015
January 6-9, 2015
Las Vegas, Nevada

“57% of ads are never viewed by a human—with a number like that, nothing else matters.”
~ Neal Mohan, Google

“A lot of the money we used to put into user acquisition—we now put that into the product.” (& leads to referrals)
~ Jeff Levick, Spotify

“For Spotify, it’s about using data to identify and predict hit songs.”
~ Jeff Levick, Spotify

“Only 16% of apps get a third date.” (from AppNation Growth Hacking)
~ as tweeted by Tammy Pennington

“Budgets make people lazy. ‘Gentleman, we have run out of money, now we have to think.'”
~ Nick Berry, Facebook

Visual Quote:
David Schlanger - CES
Image Credit

“When brands see that more than half their traffic is mobile–it sets the stage for rapid change.”
~ Angela Steele, IPG

“Mobile is really a strategy crisis for brands.”
~ Angela Steele, IPG

“The 4A’s is the ad organization I grew up with—but how do you (as a 90+ yr old org) get ahead of (mobile innovation)?”
~ Mark Silva, KITE

“Advertising and marketing need to move from messaging into services.”  (esp on mobile)
Chick Foxgrover, 4A’s quoting Pete Blackshaw

“We are moving toward (brain tracking) on a more continuous and proactive basis.”
~ Daniel Kraft, FutureMed

Conference Link: CES 2015

Jan 06

Fortune Brainstorm Tech Dinner at CES

bst-marketing
Fortune Brainstorm Tech Dinner at CES

“If you have a drone with you, keep it grounded during dinner—it interferes with the food service.”
~ Alan Murrray, Fortune

“In all cases: b2b, b2c, companies are trying to redefine their relationships with customers, and that is a big change.”
~ Marc Benioff, Salesforce

“We are all heading to creepy—the people in the room here are making it happen.”
~ Marc Benioff, Salesforce

I think the CEO is now in charge of the customer relationship. If you aren’t, you are going to find out that you are.”
~ Marc Benioff, Salesforce

“All companies are going to be rapidly pivoted to their customer.” (rather than stakeholder, employees, etc…)
~ Marc Benioff, Salesforce

“We can learn a lot, and we have, from the consumer space.”
~ Marc Benioff, Salesforce

Visual Quote:
Marc Benioff - FBTD CES
Image Credit

“We are in an ‘AI Spring.’ This revolution in data science will change how all of us run our business.”
~ Marc Benioff, Salesforce

That is what is treacherous about being a tech CEO—everything is disposable. I wont have this watch in 36 (or 12) months.”
~ Marc Benioff, Salesforce

What happens in Vegas stays in Vegas—but it goes in my database.”
~ Tariq Shaukat, Ceasars

“We don’t do data on our terms, we do it on our customer’s terms.”
~ Marc Mathieu, Unilever

“When you have a real human relationship, the use of data is not creepy.”
~ Marc Mathieu, Unilever

“We are not just doing digital marketing. We are doing marketing in a digital world.”
~ Marc Mathieu, Unilever

“We want to be top of wallet for all of our payment partners…”
~ Kristin Lemkau, JPMorgan Chase

Conference Link: Fortune Brainstorm Tech Dinner at CES

Older posts «