Jun 23

Cannes Lions, part 4


Cannes Lions
June 17-24, 2017
Cannes, France

“Young people say “Don’t put a label on me!” This (defying labels) is the future-get used to it.”
~ Sir Ian McKellen

“Coming out was the best career move I ever made—(I became) ‘Gandalf the Gay’.”
~ Sir Ian McKellen

“Gandalf is 7000 years old, his sexuality is irrelevant! (I don’t know about the hobbits!)”
~ Sir Ian McKellen

“X-Men is the best marvel comic, because it’s about the real world—what do you do if you are a ‘mutant’.”
~ Sir Ian McKellen

“The first footballer to come out will become the bravest player in the world.”
~ Sir Ian McKellen

Visual Quote:

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“We select for partners who have the courage to tell interesting stories.”
~ Matt Lieber, Gimlet Media

“When you put women in any equation, it gets better.”
~ Shelley Zalis, The Female Quotient

“I come from entrepreneur land, which means I love meritocracy.”
~ Gary Vaynerchuk, VaynerMedia

“I am stunned that, in the corporate world, people trade on anything other than merit.”
~ Gary Vaynerchuk, VaynerMedia

“The best mentor to find is someone who is not like you.”
~ Shelley Zalis, The Female Quotient

Conference Link: Cannes Lions

Jun 23

Cannes Lions, part 3


Cannes Lions
June 17-24, 2017
Cannes, France

Quotes from Sir Martin Sorrell, WPP:

“We grew by acquisition, (but) I believe uni-branded companies that are organically ground… are easier.”

“It’s a bit like insulting the host, but (in Cannes) we pay for the dinner (along with others).”

“We welcome the breadth of Cannes Lions—it defines creativity in a more modern way than Don Draper would.”

“With the industry facing these challenges, I don’t think this (Cannes) is the right format.”

“This year we have 500 people here—last year we had 1000.”

Visual Quote:

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“I don’t think boycotting Cannes is the right thing—our associates love it, our clients love it.”

“We would like all 200,000 people in our organization to know what all the others know.”

“There are (alternate Cannes Lions) locations like New York or London. (I’m agnostic) on Paris, Berlin, or elsewhere, but I think it (Cannes Lions) can be done differently, and can be done better.”

“Every organization we deal with, including our own, is going through major technological and structural change. (CannesLions) should be no different.”

Conference Link: Cannes Lions

Jun 22

Cannes Lions, part 2


Cannes Lions
June 17-24, 2017
Cannes, France

“Now, you are all competing with every great customer experience out there.”
~ Diana O’Brien, Deloitte

“Customers are telling you, ‘I don’t want your stupid ads.’ I want uninterrupted experiences.”
~ Raja Rajamannar, Mastercard

“Sponsorship assets give us the right to create experiences for our customers.”
~ Raja Rajamannar, Mastercard

“I never wish on any marketer, the (kind of) free advertising (we got) every time someone boards the plane.”
~ Marc Mathieu, Samsung

“How do we find a partner that helps us do something we could not do alone?” (panel on partnerships)
~ The Economist Group

Visual Quote:

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“Startups should partner with big brands for marketing purposes.”
~ Raja Rajamannar, Mastercard

“I think some who wanted to be CEO now want to be CMO, because it’s actually a cooler job.”
~ Diana O’Brien, Deloitte

“Today’s marketers are moving into oblivion—weened to perform like general managers.”
~ Raja Rajamannar, Mastercard

“We are all equal—and difference is the spice of life.”
~ Sir Ian McKellen

“When you come out—everybody likes you more for being honest.”
~ Sir Ian McKellen

Conference Link: Cannes Lions

Jun 20

The CMO Clubhouse at Cannes Lions


The CMO Clubhouse at Cannes Lions
June 19-20, 2017
Cannes, France

“Customers are not patient—we need to understand (and speak) their passions.”
~ Christian Orth, Merck

“As owned media becomes less credible, PR becomes more important.”
~ Christian Orth, Merck

“Do your partners have what it takes to deal with ‘transformation’? Is a growing question for CMOs.”
~ Pete Krainik, The CMO Club

“Transformation is not one big thing, its a million little things.”
~ Jennifer Renault, Oracle

“Surveys show leaders think their companies are ready for digital transformation, but employees do not.”
~ Jennifer Renault, Oracle

“Brands are asking to be on a whitelist or top 100 list, which kind of sucks.” (from missing gems)
~ Adam Singolda, Taboola

“It’s very easy to give your money to Google and Facebook, not as easy with others.”
~ Adam Singolda, Taboola

“The Amazon acquisition of Whole Foods means you wont go to Whole Foods, Whole Foods will go to you.”
~ Chris Curtin, Visa

Visual Quote:

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“You are not going to lose your job to AI today, it’s to the person who partners with AI.”
~ Chris Miller, Abbot

“Companies (need to) have a pulse going—where employees feel the future wrests on their shoulders.”
~ Chris Curtin, Visa

“Nobody hires a marketer to be on budget… we (marketers) should be on offense.”
~ Chris Curtin, Visa

“Nothing is going to replace TV in the near term. There is a (quiet) migration back to TV.”
~ Jim Tricarico, Cadent

“How do you prove to consumers you are progressive… be open.”
~ Sebastian Micozzi, British Tobacco

“We want to connect with our customers to serve them better, not spam them better.”
~ Jon Bridges, Chick-fil-A

“We are marketing in an influential age—it is (now) intrinsic.”
~ Luis de Como, Unilever

“How do you, long term, make people your brand strategy?”
~ Justin Rezvani, theAmplify

Conference Link: The CMO Clubhouse at Cannes Lions

Jun 19

Cannes Lions, part 1


Cannes Lions
June 17-24, 2017
Cannes, France

“Constraints are an essential aspect of creativity. It is virtually impossible to do anything without constraints.”
~ Tham Khai Meng, Ogilvy & Mather

If our thinking is all alike, then we aren’t thinking at all.”
~ Tham Khai Meng, Ogilvy & Mather

“Let’s talk deep learning. We create an artificial neuron. And put them together to build a neural network.” ( re AI & Machine Learning)
~ as tweeted by Klick Health

“Brands are often stuck in ‘pushing rectangles’ at people, rather than using the canvas of the city.”
~ Andrew Essex, Tribeca Enterprises

“What can we imagine if a city is built on technology?”
~ Colin O’Donnell, LinkNYC

Visual Quote:

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“The job of marketers is not just to get the horse to drink the water, but to get the horse to the water.”
~ John Matthews, Marketing Evolution

“Mass reach may be extinct.”
~ John Matthews, Marketing Evolution

“My 11 year old doesn’t have a phone—that would be like a nuclear weapon, but does have a tablet.”
~ John Matthews, Marketing Evolution

“CMOs no longer have control. The rest of the C-Suite is very uncomfortable with that.”
~ Diana O’Brien, Deloitte

“Technology is embedded in every function these days.”
~ Diana O’Brien, Deloitte

Conference Link: Cannes Lions

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