Creative Week
May 6 – May 10, 2013
New York, New York

“Do something uncomfortable today.”
~ as tweeted by Deep Focus

“Your data is only as good as your analysis of it.”
~ Melissa Barnes, Twitter

“The best ads are created, when they’re taken from editorial where creativity is at its most unhinged.”
~ Katalina Sharkey de Solis, Moving Image & Content

“Journalists are starting to be more proactive about fixing the [news] business. You can do a lot of things you didn’t think you could do if you just have a plan and work at it.“
~ Brian Morrissey, Digiday

Visual Quote:

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“Remember that while stories need data, data needs stories too. Creativity is more important than ever.”
~ as tweeted by Tim Suther, Acxiom

“Ideas won’t keep. Something must be done about them.”
~ Reg Saddler, Difference Theory (quoting Alfred North Whitehead)

“Doing business without advertising is like winking at a girl in the dark. You know what you’re doing, but nobody else does.”
~ as tweeted by Angela Martin (quoting S. H. Britt)

“People ignore design that ignores people.”
~ Frank Chimero, Designer

“Strong female leadership leads to better work that represents women the way they want to be represented in the media.”
~ Margaret Johnson, Goodby, Silverstein & Partners

Conference Link: Creative Week

Creative Week
May 6 – May 10, 2013
New York, New York

“With today’s landscape, we have to embrace and accept a looser grip on our brand’s narrative.”
~ Bert Moore, StrawberryFrog

“By creating tools/platforms that are useful to consumers, the brand turns into a service. This is invaluable.”
~ Bob Lord, Razorfish

“You don’t know what story you can tell, until you know the limitations of your medium of choice.”
~ as tweeted by André Smith

“The Retweet is the new autograph.”
~ Matt Derella, Twitter

“(Brand tips:) Share your adventure. Make ‘you’ a part of ‘us’. Let the audience participate in the story.”
~ Matt Derella, Twitter

Visual Quote:

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“Controversy drives awareness, but almost never inspires evangelism (On buzz versus controversy).”
~ Jeff Kempler, Sub Rosa

“Art, for art sake, in this business doesn’t work. You have to inspire action.”
~ as tweeted by Megan Madaris

“Never base a hashtag on how your marketing team is organized, base it on how your audience speaks.”
~ Melissa Barnes, Twitter

“Always be curious… that’s what breeds success no matter what your generation is.”
~ Nancy Hill, 4A’s

“Anything is possible, everything is not.”
~ Nancy Hill, 4A’s

Conference Link: Creative Week