Feb 09

4A’s Data Summit

datasummit-20162
4A’s Data Summit
February 9, 2016
New York, New York

“Creative and data are no longer church and state inside agencies. Increasing convergence and education for attribution.”
~ Tina Allen, BBDO

“I fear how much we use data to target consumers, that we might lose an element of serendipity.”
~ Shenan Reed, MEC Ideas

“Everyone thinks they need data. What they actually need is insights.”
~ As tweeted by Oscar Trelles

“What excites me about data is that we can tell what is going on in the future.”
~ Shenan Reed, MEC Ideas

(Why is data important?) “The price of light is less than the cost of darkness.”
~ as tweeted by Data Alliance

Visual Quote:
Amanda Richman - Data Summit
Image Credit

“Time in front of an ad unit is the most important and underused metric to determine value of impression.”
~ Shenan Reed, MEC Ideas

“Shift from the sugar high to where the protein lies, in finding the right data to drive decisions.”
~ Amanda Richman, Starcom

“Everyone has got the same data, but the key is interpretation of the data.”
~ as tweeted by Namita Rayangoudar

“We’re on a sugar high… more and more data. But what is nutritional and sustainable? What is quality? (We need to) shift from the sugar high to where the protein lies, in finding the right data to drive decisions.
~ Amanda Richman, Starcom

Conference Link: 4A’s Data Summit

Jan 26

IAB Annual Leadership Meeting

iab-annual-leadership-meeting-2016-3
IAB Annual Leadership Meeting
January 24-26, 2016
Palm Desert, California

“Where TV was about place and time, digital is about audience and data.” (re transformation in media)
~ Larry Ellison, Oracle

“Oracle has aggregated more data about consumers than any other company in the world.”
~ Larry Ellison, Oracle

“Adblocking is a war against diversity & freedom of expression.”
~ Randall Rothenberg, Interactive Advertising Bureau

“Advertising has been central to freedom of expression and diversity of thought  in every country.”
~ Randall Rothenberg, Interactive Advertising Bureau

Visual Quote:
Lauren Wiener - IAB Leadership
Image Credit

“Technology enables us to personalize both the consumer and advertiser experience, to drive stronger results.”
~ Andrew Snyder, Yahoo!

“Big data should supplement your judgment, not replace it.”
John Costello, Dunkin’ Brands

“We need to be moving from an ‘opt out’ world to an ‘opt in’ world.”
John Costello, Dunkin’ Brands

“Big data is not a strategy by itself. It should supplement your judgment, not replace it.”
John Costello, Dunkin’ Brands

Conference Link: IAB Annual Leadership Meeting

Jan 25

World Economic Forum

wef-logo-653f4063b27b1bd7109b1c678110085f63f6e6d1199566154befc14b51d1de0a
World Economic Forum
January 20-23, 2016
Davos-Klosters, Switzerland

“I don’t think of robots as competitors. I think of them as collaborators.”
~ Justine Cassell, Human-Computer Interaction Institute

“China is going to contribute more and more to world’s innovation.”
~ Bill Gates, Gates Foundation

“Gender equality would be the ‘single biggest stimulus to the economy’.”
~ Emma Watson, Actress

“People used to be cannibals as part of their culture- to do terrible things as part of their culture.” (re culture note being an excuse for LGBT discrimination)
~ Joe Biden, U.S. Vice President

“Men still run the world; I’m not sure it’s going so well.”
~ Sheryl Sandberg, Facebook

Visual Quote:
Hitting rock bottom
Image Credit

“Economic Growth doesn’t mean anything unless it is inclusive growth.”
~ John Green, Author and Vlogger

“A leader without a follower is just a person taking a walk.”
~ Bernard J. Tyson, Kaiser Permanente

“With great transformations, fear is often as prevalent as hope.”
~ Gary Coleman, Deloitte

“In a country well governed, poverty is to be ashamed of. In a country badly governed, wealth is to be ashamed of.” (quoting Confucius)
~ as tweeted by Max Keiser

“Inequality is the most important issue on the planet.”
~ Marc Benioff, Salesforce

Conference Link: World Economic Forum

Jan 22

CES, part 2

ces-2016-logo
Consumer Electronics Show
January 6-9, 2016
Las Vegas, Nevada

“The next step is that computing is gaining senses. It can see but not only can it see in two dimensions but it can start to see in three dimensions with depth and perception… we call this the ‘sensification of computing’ when computing is allowed to expand beyond its silicon.”
~ Brian Krzanich, Intel

“If content is king, then context is god. If context is god, then data is its religion.”
~ Richard Frankel, Spotify

“We’re entering a new era in technology where consumers are choosing experience over products.”
~ Brian Krzanich, Intel

“The benefit of hiring youth is that they don’t know yet what’s impossible.”
~ Scott Flanders, Playboy Enterprises

“The uncomfortable reality is that there’s often a disconnect between the external view and internal view of a brand.”
~ Penry Price, LinkedIn

“People don’t like advertising. It’s not that advertising is bad, it’s just that most of it is executed poorly.”
~ Eric Johnson, Ignited

“Customer experience is what marketers should be talking about rather than just getting their message across.”
~ Andy Markowitz, General Electric

Visual Quote:
Ashu Garg - CES16
Image Credit

“If you’re genuinely helping me, then it’s no longer intrusive.”
~ Ash Sobhe, R6S

“I’ve been in marketing for 30 years. It’s changed more in the last five or six years than in the previous 25. We all know why: technology.”
~ Keith Weed, Unilever

“It’s not about trending or the hot topic of the day. I started to analyze the legends, Stevie Wonder, Michael Jackson, etc. We are all fans of their entire career and that’s what matters most.”
~ Nick Cannon, Tech Entrepreneur/Entertainer

“One-third of execs said customer experience was their number one priority when differentiating their company.”
~ Mary Hamilton, Accenture Technology Labs

“80% of the time is spent on the top 4 apps. .00087% of apps are used on a consistent basis.”
~ Carolyn Everson, Facebook

“We’re not at the age of marketing, but at the dawn of the age of accountability.”
~ Andy Markowitz, General Electric

“We believe time is a big part of the luxury experience.”
~ Robin Page, Volvo

Conference Link: Consumer Electronics Show

Jan 06

CES, part 1

ces-2016-logo
Consumer Electronics Show
January 6-9, 2016
Las Vegas, Nevada

“Our working assumption is that Apple is going to come out with a car.”
~ Mark Fields, Ford CEO

“We want to be the place where people turn for this new industrial revolution.”
~ Alan Murray, Fortune Magazine

“It’s not about the Internet of things, it’s about the intelligence of things.”
~ Mike McNamara, Flex

“It’s not about moving from an old business to a new business, but moving to a bigger business.” (re autonomous as well as regular cars)
~ Mark Fields, Ford CEO

Visual Quote:
Shantell Martin - CES16
Image Credit

“We’re completely rethinking how we approach our business, with one foot in today and one foot in tomorrow.”
~ Mark Fields, Ford CEO

“Cisco predicts the global IoT market will be $14.4T by 2022.”
~ Louis Columbus, Forbes

“We take pride in being the first to give consumers complete control and start the binge era.”
~ Reed Hastings, Netflix

Conference Link: Consumer Electronics Show

Older posts «