Apr 11

Forrester’s Forum For Marketing Leaders

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Forrester’s Forum For Marketing Leaders
April 10th-11th, 2014
San Francisco, California

“Campaign marketing is dead. Firms must shift to contextual marketing.”
~ Sheryl Pattek, Forrester

“Engagement is the best form of segmentation.”
~ Jennifer Geddy, Sony Electronics

“If you aren’t ready to make people and process changes, don’t waste your money on marketing tech.”
~ Ann Lewnes, Adobe

“65% of marketers we talk to said they would not adopt a new technology unless it were mainstream.”
~ Ann Lewnes, Adobe

“Campaigns are linear, the customer life cycle is non-linear.”
~ as tweeted by Jeannine Rossignol

Visual Quote:
Sheryl Pattek - Forrester
Image Credit

“In the age of the customer, the customer chooses their route to you.”
~ David Cooperstein, Forrester

“From now on, brand and experience are inseparable.”
~ Carl Doty, Forrester

“Only 3% of marketers are using data to decide what to do next.”
~ Laura Ramos, Forrester

“Customers trust what they find vs. what’s put in front of them.”
~ Ryan Skinner, Forrester

Conference Link: Forrester’s Forum For Marketing Leaders

Apr 09

Marketo Marketing Nation Summit

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Marketo Marketing Nation Summit
April 7-9, 2014
San Francisco, CA

“We’re living in the participation age.” (on digital/social tech revolution)
~ Hillary Clinton, Clinton Foundation

“The ability to stay connected is a universal right.”
~ Hillary Clinton, Clinton Foundation

“Innovation is more about brains than budget.”
~ Ann Handley, Author

“Social media is a catalyst for action, not a replacement for real life interaction.”
~ Hillary Clinton, Clinton Foundation

“Digital marketing to hit $135 billion market size in 2015.”
~ Phil Fernandez, Marketo

Visual Quote:
Hillary Clinton - Marketo Marketing Nation Summit
Image Credit

“Too many companies practice ‘Random acts of marketing’. Be strategic, have a plan.”
Phil Fernandez, Marketo

“Never create content as a one and done campaign, make sure it’s part of something bigger.”
~ Ann Handley, Author

“Content Marketing Formula: Useful x empathy x inspired = great content.”
~ Ann Handley, Author

“Ideas are never done, they iterate, they can always improve.”
~ Beth Comstock, GE

“Some dream in color. We dream in scale.”
~ Beth Comstock, GE

Conference Link: Marketo Marketing Nation Summit

Apr 03

Ad Age Digital, part 2

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Ad Age Digital
April 1-2, 2014
New York, New York

“The biggest way to go out of business is to be romantic about how you go about running that business.”
~ Gary Vaynerchuk, VaynerMedia

“We need to market in the year we’re actually live in.”
~ Gary Vaynerchuk, VaynerMedia

“Uber isn’t selling car rides, they’re selling time.”
~ Gary Vaynerchuk, VaynerMedia

“We are now living in the world that we value our time more than anything.”
~ Gary Vaynerchuk, VaynerMedia

“The internet is about ready, aim, fire. Not ready, aim, aim, aim, check with legal, fire.”
~ Scott Galloway, L2

Visual Quote:
Gary Vaynerchuk - Ad Age Digital
Image Credit

“We stay away from the commoditization of advertising. It’s all about brand storytelling.”
~ Jim Bankoff, Vox Media

“Design makes technology make sense.”
~ John Maeda, KPCB

“How can TV be dying when consumption is up and people spend more time with TV than sleep or work?”
~ Mike Hopkins, Hulu

“Design = making solutions, while art = making questions.”
~ John Maeda, KPCB

“It’s not the shit you put in the recipe, it’s often what you leave out.” 
~ Mario Batali, Chef

Conference Link: Ad Age Digital

Apr 01

Ad Age Digital, part 1

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Ad Age Digital
April 1-2, 2014
New York, New York

“Twitter. You can’t ignore it because of its power for live events.”
~ as tweeted by David Vinjamuri

“The ability for engaging on mobile devices is incredible. It’s just not the kind of engaging we’re used to.”
~ Rich Greenfield, Media Futurist

“It’s not just real-time marketing, it’s marketing in a real-time world.” (citing 360i)
~ Debra Aho Williamson, eMarketer

Visual Quote:
Eli Pariser - Ad Age Digital
Image Credit

“72% of marketers said they like getting personalized offers. Only 55% of general population online say they do.”
~ Ari Kaufman, Placeable

“If there’s one thing I’ve learned in the last 20 years, is the customer is always in front of marketing.”
~ Brian Monahan, Walmart

“Media planning is beyond human comprehension. It’s a software problem.”
~ Brian Monahan, Walmart

Conference Link: Ad Age Digital

Mar 27

ad:tech SF Keynote with John Battelle

ad:tech SF
March 26-27, 2014
San Francisco, California

Quotes from John Battelle, Chairman SOVRN Holdings:

“We’ve all looked at the lumascape(s) till our eyes bleed.”

“We could only pay for one vowel.” (on his new company name SOVRN Holdings)

“The Box IPO is interesting—a plan to lose a shit-ton of money, (cracking) a big market (enterprise) against Microsoft and others.”

“You don’t want to outsource the ability to have one to one conversations with your customers.”

“We are becoming data—an information organism—we aer consuming and exporting data—this is a big shift–a bigger shift than digital computing.”

“We need to address fraud, but don’t kill open as you stamp out bad actors!” (on click fraud)

Visual Quote:
John Battelle, adtech SF 2
Image Credit

“The promise always lives up to the video—it just sometimes takes 10 times longer.” (In response to question about new AOL ad approach video….)

“We are in a generational hallucinatory love affair with mobile. It’s not (about) a piece of glass (data will be everywhere).”

“I am very pleased that Edward Snowden exists in the world—because it forced a conversation. The more we have (the data conversation) the more we will be better citizens (of this new culture).”

Most of the time we spend managing our relationship with digital artifacts is negative. That needs to change. Our digital management is mostly around problems—any service that takes out even a little friction, gets our undying love. “

“I am interested in wearables, as a first extension of ourselves. The mobile future for me is the ability to create data objects that we can share.” (such as with Wello)

“We need devices that hold to the original core standards of the internet, not little chikclets that can’t talk to each other without a bizdev deal blessed by Apple!”

Conference Link: ad:tech SF

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