Dec 03

IGNITION: Future Of Digital, part 5

ignition-2014
IGNITION: Future Of Digital
December 1-3, 2014
New York, New York

“The Greek chorus is alive and well.” (through social)
~ Alex Jutkowitz, Group SJR

“We have to be where new things are happening, because that is what’s next.”
~ Beth Comstock, GE

“We’re industrial for the ages, but it’s all about technology.”
~ Beth Comstock, GE

“Native advertising is not trickery… the world needs better/greater content for people to engage with.”
~ Alexander Jutkowitz, Group SJR

“There is always room in our budget for a little experimentation.”
~ Beth Comstock, GE

Visual Quote:
Beth Comstock - IGNITION
Image Credit

“You had more lawyers in that meeting than we have employees.” (on a ‘cringe-worthy’ start-up meeting with GE)
~ Beth Comstock, GE

“We are preparing a white paper about Google’s egregious aggregation.”
Robert Thomson, News Corp

“Our white paper (on Google) will not be boring—it will be kaleidoscopic.”
~ Robert Thomson, News Corp

“I saw screens being used for interactivity, rather than narrative, back with QVC in ’92.”
~ Barry Diller, IAC

Conference Link: IGNITION: Future Of Digital

Dec 03

IGNITION: Future Of Digital, part 4

ignition-2014
IGNITION: Future Of Digital
December 1-3, 2014
New York, New York

“We are investing in data, and how to get value out of that.”
~ Tim Vanderhook, Interactive Media Holdings

“Programmatic is not a strategy. It’s a way to execute, but it has positive strategic implications.”
~ Lisa Weinstein, Starcom MediaVest

“The number one pain point from the buy side is fraud. From the display side it’s pricing.”
~ Tim Vanderhook, Interactive Media Holdings

“The early days of programmatic were like the early days of eBay.” (equaling great deals)
~ Pete Spande, Business Insidier

“I try not to get distracted, and that (Yahoo! rumors) is a distraction.”
~ Tim Armstrong, AOL

Visual Quote:
Patrick Keane - IGNITION
Image Credit

“It’s ironic that we are in the NY Times building, hosted by the most disruptive media company in New York, Business Insider.”
~ Tim Armstrong, AOL

“There are ten to fifteen ‘chairs’ being chased by 100 global companies. Anything I can do to cement ourselves into one of those chairs… we are turning on the scale jets.”
~ Tim Armstrong, AOL

“Our vision is a 20 year vision for a 100 year business.”
~ Tim Armstrong, AOL

“The real issue is that the cookie has crumbled.”
~ Tim Vanderhook, Interactive Media Holdings

“Traditional (non-native) Advertising is like wallpaper.” (as quoted by Native Ad Panel)
~ Beth Comstock, GE

Conference Link: IGNITION: Future Of Digital

Dec 03

IGNITION: Future Of Digital, part 3

ignition-2014
IGNITION: Future Of Digital
December 1-3, 2014
New York, New York

“I encourage people to be bold. Bold bets are experiments. And experiments prone to failure.”
~ Jeff Bezos, Amazon

“Short term the stock market is a voting machine, but long term it is a weighing machine.”
~ Jeff Bezos, Amazon

“If the stock is up 10%—don’t feel 10% smarter—because when it’s down 10%, you wont feel so good.” (to employees)
~ Jeff Bezos, Amazon

“We are a large company, but in many ways a startup. And there’s lots of volatility in startups.”
~ Jeff Bezos, Amazon

“I’m the counterbalance that can say Yes to the institutional ‘No’ at Amazon.”
~ Jeff Bezos, Amazon

Visual Quote:
Jeff Bezos - IGNITION 2
Image Credit

“It’s an essential job for any retailer to negotiate with suppliers, on behalf of customers.” (re Hachette)
~ Jeff Bezos, Amazon

“We humans co-evolve with our tools. We change our tools, then our tools change us.”
~ Jeff Bezos, Amazon

“Publishers are having unparalleled profitability and it is because of ebooks.”
~ Jeff Bezos, Amazon

“As a public figure, you get used to everything being wrong about you.”
~ Jeff Bezos, Amazon

“We have Google street view, but no sky view.” (re drones)
~ Chris Anderson, 3D Robotics

“It took 150 years after the printing press to invent the newspaper. We don’t know what the Internet is yet.”
~ Jeff Jarvis, BuzzMachine

Conference Link: IGNITION: Future Of Digital

Dec 02

IGNITION: Future Of Digital, part 2

ignition-2014
IGNITION: Future Of Digital
December 1-3, 2014
New York, New York

“Traffic is good, wherever you can get it at a good price.”
~ David Krantz, YP

“I hesitate to have strong opinions about things I have not yet experienced.” (re the Apple Watch)
~ Benedict Evans, Andreessen Horowitz

“Wearables may introduce a whole new type of advertising experience.”
~ Miha Mikek, Celtra

“There will be a moment when you are ready to engage with a brand (on your wearable).”
~ Miha Mikek, Celtra

“Parenting! My greatest goal with my kids is making sure they’re not entitled jerks.”
~ Mark Cuban, HDNet

Visual Quote:
Henry Blodget - IGNITION14
Image Credit

“There is no business other than professional sports where, if you have an ultimate year, they throw a parade.”
~ Mark Cuban, HDNet

“Steve Jobs said, ‘The ultimate sophistication is simplification.'”
~ John Sculley, Former Apple CEO

“I have made Billions of dollars of failures at Amazon.” (in conversation with Henry Blodget)
~ Jeff Bezos, Amazon

“I’ve made billions of dollars of mistakes… ultimately they don’t matter.”
~ Jeff Bezos, Amazon

“As the leader of Amazon, my job is to encourage people to be bold.”
~ Jeff Bezos, Amazon

Conference Link: IGNITION: Future Of Digital

Dec 02

IGNITION: Future Of Digital, part 1

ignition-2014
IGNITION: Future Of Digital
December 1-3, 2014
New York, New York

“The moment you hit send you lose ownership, but you don’t lose responsibility.” (re his reason to create Cyber Dust)
~ Mark Cuban, HDNet

“There is a huge gap between where consumers are (mobile) and where retainers are spending (print).”
~ Jag Bath, RetailMeNot

“1 in 3 of top 100 online retailers don’t have a mobile optimized website—that is online retailers!”
~ Jag Bath, RetailMeNot

“Make sure the consumer knows that they are giving you their location—and what the value is.”
~ Jag Bath, RetailMeNot

“For 2015, retailers can ignore: mobile payments, wearables, visual search and IoT in favor of mobile experience.”
~ Jag Bath, RetailMeNot

Visual Quote:
John Doerr - IGNITION
Image Credit

“We have geofenced all major shopping malls, in the interest of a great consumer experience.”
~ Jag Bath, RetailMeNot

“Money follows eyeballs, and eyeballs are still moving.” (on why Google & Facebook haven’t won forever)
~ Henry Blodget, Business Insider

“We have phone numbers. They are for texting.” (quoting Generation Z)
~ Henry Blodget, Business Insider

“We are in the very early innings of total transformation on how 6 to 8 Billion people will live.”
~ John Doerr, Kleiner Perkins Caufield & Byers

“Both missionary and mercenary cultures can win.” (re AirBnB and Uber)
~ John Doerr, Kleiner Perkins Caufield & Byers

Conference Link: IGNITION: Future Of Digital

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