May 22

ad:tech SF

ad:tech SF
May 20-21, 2015
San Francisco, California

“Everything in media is in the process of transforming. Programmatic is still in the process of changing.”
~ Jeff Green, The Trade Desk

“The only sure route to value is becoming one with customers and their experience, regardless of channels or platforms.”
~ as tweeted by ThomasARTS

“Having relevancy and immediacy has been a significant shift.  We are a push notification world.”
~ as tweeted by PointBurst

“Twitter’s partnership with Google Search is important because now Google is working in real time.”
~ as tweeted by Laurie Keith

“Take a second to stop promoting to your audience and earn their trust,”
~ John Hall, Influence & Co.

Visual Quote:
Brian Wong - adtechSF
Image Credit

“Use social as your brand voice and don’t just shove product down peoples’ throats.”
~ Kimberly Tobman, JustFab

“There is so much opportunity to bring together advertising and technology to build richer experiences.”
~ Amanda Richman, Starcom

“Mobile actually makes life accessible.”
~ Chia Chen, DigitasLBi

“Identify moments, deliver on moment, measure every moment that matters.”
~ Sridhar Ramaswamy, Google

“Audio is the best ad you can have on mobile.”
~ Heidi Browning, Pandora

Conference Link: ad:tech SF

May 21

Internet Week New York

Internet Week New York
May 18-21, 2014
New York, New York

“If your content is really amazing, it will find an audience.”
~ Ellen Horne, WNYC Radiolab

“We have a very low rate of female entrepreneurs because only 6% of VC funding goes to them.”
~ Ari Horie, Women’s Startup Lab

“Right now, we’re seeing a collapse between the marketing and product sides of companies.”
~ Nathan Martin, Deeplocal

“Embrace the blur (between Marketing and Tech).”
~ Paul Berry, RebelMouse

Visual Quote:
Chelsea Clinton2 - IWNY
Image Credit

“It’s like a bad drug, because you are not looking at the after effect.” (re chasing clicks)
~ Nate Silver, FiveThirtyEight

“It’s important to have humility and realize we still have work to do in our own country.”
~ Chelsea Clinton, Clinton Foundation

“Native advertising, is just good advertising.”
~ Ben Lerer, Lerer Hippeau Ventures

“Media over time needs to monetize with more than ads.”
~ Ben Lerer, Lerer Hippeau Ventures

Conference Link: Internet Week New York

May 13

Experiential Marketing Summit, part 2

Experiential Marketing Summit
May 11-13, 2015
San Francisco, California

“We’ve acquired different audiences as we’ve acquired different companies—we need to target them with different experiences.”
~ Paul Salinger, Oracle

“I feel like I won a Willy Wonka golden ticket, but I’m a diabetic!” (on creativity in face of regulation)
~ Michael Glatts, Pfizer

“We did a lot of work this year for the first time with iBeacons and heat mapping.”
~ Michael Trovalli, SAP

“We were looking at million of points of data in real time, at Sapphire NOW.”
~ Michael Trovalli, SAP

“We use our sponsorships of NBA and NFL as proof points for what our software can do.”
~ Michael Trovalli, SAP

Visual Quote:
Vince Rubino - EMS
Image Credit

“We choose to own, rather than sponsor—even though it’s more expensive and does have risks.” (re Kids Fest)
~ Vince Rubino, Lego

“We have a product of some form or another, for just about everyone on the planet.”
~ Scott Schenker, Microsoft

“Alignment at Microsoft involves not just turning a battleship, it’s turning a fleet of battleships.”
~ Scott Schenker, Microsoft

“You’ve got  to give people choice of content consumption—(but) maybe not ‘unconference’ levels of choice.”
~ Scott Schenker, Microsoft

Conference Link: Experiential Marketing Summit

May 12

Experiential Marketing Summit, part 1

Experiential Marketing Summit
May 11-13, 2015
San Francisco, California

“Keep pushing the boundaries. Keep feeling uncomfortable.”
~ Dima Ivanov, Bacardi

“The entire landscape for B2B sponsorships has totally changed.”
~ Adam Lippard, GMR

“Rightsholders are relying on technology business partners, to reach fans in new ways.”
~ Adam Lippard, GMR

“We always look for an Instagram moment at our events.” (said by Google)
~ as tweeted by Alison Smith Jenks

“It’s not enough to give money. Money can’t buy experiences—we need to tie in to why (our C Level audience) is coming.”
~ Cyndie Wang, HP

Visual Quote:
Jennifer Breithaupt - EMS
Image Credit

“Entertainment is 6th largest spend category in the US and is growing fast.”
~ Jennifer Breithaupt, Citi

“Live entertainment attendance is growing at 12% a year—13.3B in U.S. concerts and festival tickets. This is why all credit cards are in music space—either Citi has a pre-sale or they will.”
~ Jennifer Breithaupt, Citi

“For the music (business), brands are the future….”
~ Marcie Allen, Mac Presents

“Live ticketing shows the power of what a card can do for fans.”
~ Jennifer Breithaupt, Citi

“The smaller, intimate more personal conversation style events (are growing for us).”
~ Michael Trovalli, SAP

Conference Link: Experiential Marketing Summit

May 08

TechCrunch Disrupt NY

TechCrunch Disrupt NY
May 4-6, 2015
New York, New York

“You can’t force community. You have to let it grow.” (on growing the community)
~ Adam Neumann, WeWork

“Beijing will be bigger than Silicon Valley, if it isn’t already.”
~ Dave McClure, 500 Startups

“Anonymity creates this level playing field, for the quiet kid in class to the most popular.”
~ Tyler Droll, Yik Yak

“It’s now considered a viable career path to start a company or join a startup.” (on the new economy)
~ Chris Dixon, a16z

“Making the world a better place should never be a competition.”
~ Payal KadakiaClassPass

“It’s the tech community’s responsibility  to give back and make change.”
~ Fred Wilson, Union Square Ventures


Conference Link: TechCrunch Disrupt NY

Older posts «