Sep 17

Ad Age Digital SF, part 2 & CMO Strategy Summit

AdAge_Digital
Ad Age Digital SF & Ad Age CMO Strategy Summit
September 16-17, 2014
San Francisco, California

“We look at experiential, as serving goals beyond marketing goals–retail, CSR, (overall storytelling).”
~ Matt Lower, Sub Rosa

“These (physical-digital) things may seem like stunts, but I see them as seeds (that can bear fruit over time.)”
~ Stephen Clements, AKQA

“Are these programs the enemy of scale?” (Question posed to physical-digital /experiential marketing panel)
~ Tim Peterson, Advertising Age

Visual Quote:
Stephen Clements - Ad Age Digital SF
Image Credit

“No one buys anything without first typing the name into Google.”
~ as tweeted by Marie Nicole

“Plan around a journey, not a funnel.”
~ as tweeted by Adam Kleinberg

“The word ‘vendor’ is poison in an agency relationship.”
~ Matt Jauchius, Nationwide Insurance

Conference Link: Ad Age Digital SF & Ad Age CMO Strategy Summit

Sep 16

Ad Age Digital SF, part 1

AdAge_Digital
Ad Age Digital SF
September 16. 2014
San Francisco, California

“The Upfronts are like a victorian tea dance, (but this year) no one signed their dance cards.”
~ Ivan Wicksteed, Old Navy

“Amy Pohler really is the creative director on those ads.”
~ Ivan Wicksteed, Old Navy

“I put so much attention on the outtakes of the commercials, because that is what people are watching.”
~ Ivan Wicksteed, Old Navy

“The content marketplace means the death of channels.”
~ Ivan Wicksteed, Old Navy

“People have never wanted to watch advertising, its just now they have the tools to filter it out.”
~ Ivan Wicksteed, Old Navy

Visual Quote:
Meg Bear - Ad Age Digital SF
Image Credit

“Make culture a first order priority.”
~ Don Faul, Pinterest

“ROI is tough in social, but there is a corollary to ROI–it’s COI–the cost of ignoring.”
General Motors in Oracle video

“The role of an agency is to guide a brand (in being) authentic.”
~ Matt Lower, Sub Rosa

“Tech has to be a natural fit to the experience, rather than shoehorned in.”
~ Matt Lower, Sub Rosa

“Beware of acquiring trophy-ware: ‘Technology bought for its own sake.'”
~ Damian Gutierrez, Control Group

Conference Link: Ad Age Digital SF

Sep 12

NewCo SF, part 3

newcologo
NewCo SF
September 11-12, 2014
San Francisco, California

“Revenue is not the game, it’s the scoreboard.”
~ Matt MacInnis, Inkling

“For Inkling, humility, integrity and responsibility are most important traits in hiring and communication; negotiation and emotional mastery are most important skills.”
~ Matt MacInnis, Inkling

“People trust others more than they trust brands.”
Katy Keim, Lithium

“We were able to raise money on favorable terms, which has let us build great features for users.”
~ Tim Kendall, Pinterest

“What can a Pin be and not be?” (to Tim Kendall)
~ John Battelle, NewCo

Visual Quote:
Matt MacInnis - NewCo SF
Image Credit

“We want to help people discover the things they love (or didn’t know they love)… and we want to help you go out and do that (which you love), so we have created Product Pins, Location Pins, etc…”
~ Tim Kendall, Pinterest

“I don’t think the idea is to go head to head with Google.”
~ Tim Kendall, Pinterest

“Now interaction design is fucking everything… if you can’t make the swipes and interaction work—good luck—your service is dead!”
~ Tim Kendall, Pinterest

“We believe in KNIT—as a metaphor.  When we (like an idea) we quarantine designer, engineer, and product person(to develop it.) Collaboration across disciplines creates magic.”
~ Tim Kendall, Pinterest

“What you do on Pinterest is about the future,so we have all this future data about you. I think this (future data) is the key to creating an amazing mobile experience for you.”
~ Tim Kendall, Pinterest

“We can put awesome location specific stuff in front of you as you navigate the world. If you use us for discovery in your life, there is a way to put advertising beside it, and that scales to the moon.”
~ Tim Kendall, Pinterest

Conference Link: NewCo SF

Sep 11

NewCo SF, part 2

newcologo
NewCo SF
September 11-12, 2014
San Francisco, California

“The ability to take control that we have in the physical world, is sorely lacking in the digital world.”
Linden Tibbets, IFTTT

“A channel is a ‘consumerized API’—made easier for consumers.”
Linden Tibbets, IFTTT

“In 5 to 10 years, everything will be connecting to the internet in some way.”
Linden Tibbets, IFTTT

“We will build a library of templates—that is where we are going long term.”
Linden Tibbets, IFTTT

“Every time the SF Giants start a game, I turn my lights Orange.”
Linden Tibbets, IFTTT

Visual Quote:
Shane Ginsberg - NewCo SF
Image Credit

“For big brands, this (Silicon Valley) is essentially free money being invested in innovation.”
~ Jon Corshen, Pilot44

“There is no  single playbook for Innovation, but there are some pretty good plays.”
Mark Silva, Kite

“Our job is to help brands to find their next consumer (largely millennial) at the speed of culture.”
Mark Silva, Kite

“Everybody wants to have their own Silicon Valley–england, ireland, germany, etc.”
~ Evangelos Simoudis, TridentCapital

“Now you can innovate as a CPG Co, at the service level.” (across 10,00 distributed innovations)
~ Shane Ginsberg, Organic

Conference Link: NewCo SF

Sep 11

NewCo SF, part 1

newcologo
NewCo SF
September 11-12, 2014
San Francisco, California

“We are very inclusive, we think everyone should be able to publish on Medium.”
~ Evan Hansen, Medium

“People may be able to build their own businesses upon Medium—1000 True Fans/ Patrons might be a model that works.”
~ Evan Hansen, Medium

“The operating system of the future has to be build on this kind of foundational layer.”
Linden Tibbets, IFTTT

“Medium represents a context shift that brands that are looking for thought leadership can really benefit from.”
~ Evan Hansen, Medium

“Startups represent Generation Why Not?”
~
Lauren Busto, PCH International

Visual Quote:
Evan Hansen - NewCo SF
Image Credit

“Medium has a ‘corporate underwriting’ model for high quality content—very native.”
~ Evan Hansen, Medium

“We are committing to sell a guaranteed number of minutes spent reading (an underwriters content).”
~ Evan Hansen, Medium

“We are very inclusive, we think everyone should be able to publish on Medium.”
~ Evan Hansen, Medium

“Most of our traffic comes from Facebook, like everybody else.”
~ Evan Hansen, Medium

“We have a special relationship with Twitter, but referrals from Facebook are more than anyone—its off the charts.”
~ Evan Hansen, Medium

Conference Link: NewCo SF

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