May 10

Creative Week, part 2

cwnyc
Creative Week
May 6 – May 10, 2013
New York, New York

“Do something uncomfortable today.”
~ as tweeted by Deep Focus

“Your data is only as good as your analysis of it.”
~ Melissa Barnes, Twitter

“The best ads are created, when they’re taken from editorial where creativity is at its most unhinged.”
~ Katalina Sharkey de Solis, Moving Image & Content

“Journalists are starting to be more proactive about fixing the [news] business. You can do a lot of things you didn’t think you could do if you just have a plan and work at it.
~ Brian Morrissey, Digiday

Visual Quote:
Ray Velez - Creative Week
Image Credit

“Remember that while stories need data, data needs stories too. Creativity is more important than ever.”
~ as tweeted by Tim Suther, Acxiom

“Ideas won’t keep. Something must be done about them.”
Reg Saddler, Difference Theory (quoting Alfred North Whitehead)

“Doing business without advertising is like winking at a girl in the dark. You know what you’re doing, but nobody else does.”
~ as tweeted by Angela Martin (quoting S. H. Britt)

“People ignore design that ignores people.”
~ Frank Chimero, Designer

“Strong female leadership leads to better work that represents women the way they want to be represented in the media.”
~ Margaret Johnson, Goodby, Silverstein & Partners

Conference Link: Creative Week

May 08

WIRED Business Conference

WiredBizConf
WIRED Business Conference
April 27 – May 1, 2013
New York, New York

“People are buying cars today as an accessory to their smartphone.”
~ Paul Jacobs, Qualcomm

“To bet on a new idea, you have to have faith. You can’t analyze it or justify it.”
~ Evan Williams, Medium & Twitter

“I like to create things that have some ambiguity in how you use them.”
~ Evan Williams, Medium & Twitter

“You’re not going to be able to hire talented people unless you’re a mission-driven company in the next 5-10 years.”
~ Neil Blumenthal, Warby Parker

“Sharing is the highest bar of quality.”
~ Jonah Peretti, BuzzFeed

Visual Quote:
Po Bronson - WIRED Business Conference
Image Credit

“Don’t make a second rate news article… make powerful emotional content (on native advertising/sponsored content).”
~ Jonah Peretti, BuzzFeed

“We are principled in our direction, but we’re not going to be stubborn… we are not trying to spite you!”
~ Julie Larson-Green, Microsoft

“We are always responding to feedback and listening to the user.”
~ Julie Larson-Green, Microsoft

“It’s really about getting the culture and the energy where we want it to be.”
~ Marissa Mayer, Yahoo

“My job is to play defense, as an executive, so my team can play offense and move forward.”
~ Marissa Mayer, Yahoo

“I think of culture as the DNA of a place… I want to supercharge the (good) genes—not introduce mutant DNA.”
~ Marissa Mayer, Yahoo

Conference Link: WIRED Business Conference

May 06

Creative Week, part 1

cwnyc
Creative Week
May 6 – May 10, 2013
New York, New York

“With today’s landscape, we have to embrace and accept a looser grip on our brand’s narrative.”
~ Bert Moore, StrawberryFrog

“By creating tools/platforms that are useful to consumers, the brand turns into a service. This is invaluable.”
~ Bob Lord, Razorfish

“You don’t know what story you can tell, until you know the limitations of your medium of choice.”
~ as tweeted by André Smith

“The Retweet is the new autograph.”
~ Matt Derella, Twitter

“(Brand tips:) Share your adventure. Make ‘you’ a part of ‘us’. Let the audience participate in the story.”
~ Matt Derella, Twitter

Visual Quote:
Matt Derella - Creative Week
Image Credit

“Controversy drives awareness, but almost never inspires evangelism (On buzz versus controversy).”
~ Jeff Kempler, Sub Rosa

“Art, for art sake, in this business doesn’t work. You have to inspire action.”
~ as tweeted by Megan Madaris

“Never base a hashtag on how your marketing team is organized, base it on how your audience speaks.”
~ Melissa Barnes, Twitter

“Always be curious… that’s what breeds success no matter what your generation is.”
~ Nancy Hill, 4A’s

“Anything is possible, everything is not.”
~ Nancy Hill, 4A’s

Conference Link: Creative Week

May 02

Digitas NewFront

DNF
Digitas NewFront
May 2, 2013
New York, New York

“Challenge of old advertising: ‘Buy these jeans now, get laid later… but what if I’m getting laid now!?’”
~ Douglas Rushkoff, Author

“The only way for a brand to live in a realtime universe is for the brand to be the story.”
~ Douglas Rushkoff, Author

“We no longer live in a world with beginnings, middles, ends. Can’t live for tomorrow, living in our right now.”
~ Douglas Rushkoff, Author

“Whether you have a social media strategy or not, Social media is happening.”
~ Douglas Rushkoff, Author

“Find your meaning (not your tag line).”
~ Mark-Hans Richer, Harley Davidson

Visual Quote:
Tina Brown - Digitas NewFront
Image Credit

“I hire writers for how they think as much as for what they write about.”
~ Tina Brown, The Daily Beast/Newsweek

“It’s digital AND tv, not OR tv.”
~ Adam Bain, Twitter

“Twitter is a bridge and not an Island. there are a lot of smart marketers here–no one wants an island strategy.”
~ Adam Bain, Twitter

“We are moving from presentation to participation–self-expression is the new entertainment.”
~ Arianna Huffington, Huffington Post

“Relevance has a deadline… but not every deadline has relevance.”
~ Arianna Huffington, Huffington Post

Conference Link: Digitas NewFront

Apr 30

TechCrunch Disrupt

ny-disrupt-2013-logo
TechCrunch Disrupt
April 27 – May 1, 2013
New York, New York

“Email is the bane of our existence, which we deal with in different ways… including therapy.”
John Frankel, ff Venture Capital

“To get brand advertising to move to digital, you have  to create the right environment, which we are trying  to do with Flipboard.”
~ Mike McCue, Flipboard

“You compare your product (Han:dle) to Google Wave?—the segue of email systems!!!”
~ John Frankel, ff Venture Capital

“To build for the future, you have to build not for mobile, but for a 24/7 multi-screen world.”
~ Neal Mohan, Google

“The 140 characters is becoming a caption… into a rich experience.”
~ Kevin Weil, Twitter

Visual Quote:
John Borthwick - TechCrunch Disrupt
Image Credit

We want to create a company culture where we can innovate at scale…..  We’re looking for companies that have vision and want to innovate at scale. We’ve made 20 acquisitions over last 3 yrs.”
~ John Donahoe, eBay

“What’s frivolous today, might make you a lot of money in the future.”
~ VC panel, as tweeted by Nitin Lakhotia

“I like to sit at home and push buttons,  since I’m anti-social.”
~ David Tisch, BoxGroup/TechStars

Conference Link: TechCrunch Disrupt

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