Jul 21

Native Advertising Summit

Native
Native Advertising Summit
July 21, 2015
San Francisco, California

“The modern buyer is 70% down the funnel by the time you reach them.”
~ Fred Studer, NetSuite

“Be awesome and syndicate truth.” (new model of advertising)
~ Maggie Louie, Athens Banner Herald

“Be a story maker, instead of a storyteller. Co create stories with customers.”
~ Fred Studer, NetSuite

“If you’re still thinking about selling, you’re gonna fail. Selling cycle is over. What there is, is a non-linear buying cycle.”
~ Fred Studer, NetSuite

Visual Quote:
Fred Studer - Native Advertising Summit
Image Credit

“Brands don’t want to be on the corner of page anymore, they want to fit in.”
~ Dan Greenberg, Sharethrough

“We want to help people live a big life.”
~ Zander Lurie, GoPro

“People no longer want to be interrupted for the privilege of enjoying content. I call that the TV industrial complex.”
~ Mike Maples, Floodgate

“Brands come to publishers for the halo of the platform.”
~ Deanna Zammit, Digiday

Conference Link: Native Advertising Summit

Jul 15

Fortune Brainstorm TECH, part 2

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Fortune Brainstorm TECH
July 13-15, 2015
Aspen, Colorado

“It’s important for private companies to build momentum before going public. You decide when.”
~ Reid Hoffman, LinkedIn

“Whatever information you need, it is in Twitter.  We are building better ways to organize that information.”
~ Evan Williams, Twitter

“I was very utopian minded, like many of us on the internet, that we were all going to be smart and get our thoughts out there.”
~ Evan Williams, Twitter

“(Monthly users or views) is such a silly and one dimensional way to measure value on the internet.”
~ Evan Williams, Twitter

“If you give good tools to good people, good things happen.”
~ Evan Williams, Twitter

Visual Quote:
Evan Williams - Fortune Brainstorm TECH
Image Credit

“The disruption from Blockchain will be slow, before it’s fast.”
~ Reid Hoffman, LinkedIn

“Fear is a great motivator, but passion is a better one.”
~ Andrew Liveris, Dow

“The most important thing I do everyday is set the culture of the company.”
~ Helena Foulkes, CVS

“We are in the early days of digital transformation.”
~ Hilarie Koplow-McAdams, New Relic

Conference Link: Fortune Brainstorm TECH

Jul 14

Fortune Brainstorm TECH, part 1

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Fortune Brainstorm TECH
July 13-15, 2015
Aspen, Colorado

“Going public is not a business plan.”
~ Henry Kravis, KKR

“Workday is an enterprise company, but we operate like a consumer software firm.”
~ Aneel Bhusri, Workday

“Of two big rivals, SAP ‘is more lost’ than Oracle.”
~ Aneel Bhusri, Workday

“I’m not battling with the teachers’ unions. I’m battling for children.”
~ Rahm Emanuel, Chicago Mayor

“Retirement is doing what you love.”
~ Ari Emanuel, WME | IMG

Visual Quote:
Rahm Emanuel - Fortune Brainstorm TECH
Image Credit

“There’s something special about small teams that set out to build something themselves.”
~ Ben Silbermann, Pinterest

“Blockchain creates a platform that developers can build financial applications on, similar to building on the internet.”
~ Reid Hoffman, LinkedIn

“Blockchain…is one of the most interesting things to come along since the internet.”
~ Reid Hoffman, LinkedIn

“Once you unleash tens of thousands of software entrepreneurs… you can’t tell what will come out of it.”
~ Reid Hoffman, LinkedIn

“Almost always, the most interesting things to come about, will be the thing you are not thinking about.”
~ Reid Hoffman, LinkedIn

Conference Link: Fortune Brainstorm TECH

Jun 27

Cannes Lions, part 10

cannes-logo
Cannes Lions
June 21-27, 2015
Cannes, France

“Apple Connect is a very powerful thing—once again Apple is going to help define and bring stability to our industry.”
~ will.i.am, Musician/Entrepreneur

“Imagine the ways that the news business can go from ‘what’ to ‘why’.”
~ will.i.am, Musician/Entrepreneur

“This generation will get those positions of power more quickly than my generation.”
~ Sir Martin Sorrel, WPP

“The competition in every industry is now the best UX a consumer had that day, eg doctors compete with Uber and Apple.”
~ Chloe Gottlieb, R/GA

“Twitter isn’t just a channel, it’s shaping culture.”
~ Paul Woolmington, Communications Entrepreneur

Visual Quote:
Keith Weed - Cannes Lions
Image Credit

“The glass lion has opened up the door for people to talk about gender-equality, across the board.”
~ Nancy Hill, 4A’s

“Gender equality is not just a women’s issue, it’s everybody’s issue, because its good for business.”
~ Nancy Hill, 4A’s

“I think social activism is a really important part of what we (as an industry) do.”
~ Nancy Hill, 4A’s

“Throughout our history—we (as an industry) give back. When we do, we can change behavior—look at how we reduced smoking!”
~ Nancy Hill, 4A’s

“We have that ability (to be socially active & change behavior) and we don’t celebrate it enough.”
~ Nancy Hill, 4A’s

“Compassion can reduce the half life of shame and public humiliation.”
~ Monica Lewinsky, Social Activist

“We need to consume news with compassion. Just imagine walking a mile in someone else’s headline.”
~ Monica Lewinsky, Social Activist

Conference Link: Cannes Lions

Jun 26

Cannes Lions, part 9

cannes-logo
Cannes Lions
June 21-27, 2015
Cannes, France

“MadTech allows everyone to be at the same poll position.”
~ will.i.am, Musician/Entrepreneur

“Success is not money—it’s behavior and how you alter culture.”
~ will.i.am, Musician/Entrepreneur

“You have to compete with what is coming around the corner.”
~ will.i.am, Musician/Entrepreneur

“Apple has become our new barometer for success.”
~ will.i.am, Musician/Entrepreneur

“You can’t even spell Apple without App—these guys changed the world.”
~ will.i.am, Musician/Entrepreneur

Visual Quote:
Sir Martin Sorrell - Cannes Lions

Regardless of what your metrics show—people are not paying attention to your (YouTube) ads.”
~ will.i.am, Musician/Entrepreneur

“What happens when groups of people band together-Viners/YouTubers—crews with like minded perspectives.”
~ will.i.am, Musician/Entrepreneur

“We always answer the (business) brief, but we often forget to ladder up to what the brand truth is.”
~ Chloe Gottlieb, R/GA

“Tomorrow’s news will give you the what and the why, and the how it will affect the community.”
~ will.i.am, Musician/Entrepreneur

“News companies need to invest in AI now, or else you are going to be using their platform.”
~ will.i.am, Musician/Entrepreneur

Conference Link: Cannes Lions

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