Conference Bites

Omniture Summit Mar 2-5 Salt Lake City

"The 90s was the CFO Decade (SAP), 00s was the CIO Decade (Client Server) 10s is the CMO Decade (Omniture Adobe)."
~ Josh James, SVP & GM of the Omniture Adobe Business Unit

"Marketers need to convert from marketing metrics to business metrics. It will make you more valuable to your organization."
~ Gary Ware, Search Marketing Manager for Covario

"Use analytics to understand the value of content."
~ Francis Lavelle, Director of Analytics at HowStuffWorks.com

"We are the company that hopefully will enable you to close the loop from creation to optimization."
~ Shantanu Narayen, CEO, Adobe

"If you can write down what you do, I can find it cheaper. Doing art makes you valuable."
~ Seth Godin, Author & Blogger

"If you don't think you are competing with Google, wake up."
~ Anonymous CMO at Summit

"Marketing is now at 'fish with feet' stage ie. in 5-10 years we won't be doing the things we're doing today."
~ John Battelle, CEO of Federated Media Publishing

"To succeed, companies must leverage digital media to have conversations with customers at scale... Every business has to be a platform."
~ John Battelle, CEO of Federated Media Publishing

"All marketers are now publishers – creators and facilitators of content, conversation and community."
~ John Battelle, CEO of Federated Media Publishing

"Fear is the enemy. Anxiety is experiencing failure in advance."
~ Seth Godin, Author & Blogger

Note:  Federated Media and their Conversational Marketing Summit are a client of mine.

For more info on the Omniture Summit:

4A's Transformation2010 Conference--Part 2

"We have to realize that our business is science, scale and art. We are living in the marketing  renaissance now.. (This is) a time to build, not to manage and reorganize. We need to build and to attract builders…lets paint and sculpt."
~ Rishad Tobaccowala, Vivaki

"The companies that have the most passionate talent will (win)…Talent wants wealth... of experience, of education, and sooner rather than later, financial..they want accountability... to do what they want... and skin in the game."
~ Rishad Tobaccowala, Vivaki


"You are not behind your competition.  You are behind your consumer.  We are just less pathetic than our competitors."
~ Rishad Tobaccowala, Vivaki

Best line in Jeff Hayzlett’s over the top intro video from Kodak… "Fire up your Newtons!"   as a screaming exhortation to action… 2nd best: "It looked like a yard sale", describing Kodak’s website at the point he came on board as CMO

"The over reliance on metrics is stifling marketing. Metrics can guide us on how to do it better, not serve to justify the existence of marketing."
~ Larry Light, CEO of Arcature and former CMO of McDonald's

"What is on the mind of 18 to 24 year olds, if anything?"
~ Chuck Porter of Crispin Porter + Bogusky, introducing session on YouthquakeSurvey

"How long will you stay in a place where your mother wants to friend you?"
~ Jeffrey Cole, USC, regaurding teenagers and Facebook

"There is nothing more we share as human beings that a mobile phone, now used by 4.5 to 5 Billion on the planet."
~ Jeffrey Cole, USC

For more info on 4A's Transformation 2010:

4A's Transformation2010 Conference--Data Panel

"Are we in a cycle, or are we in a cyclone? I argue it’s the latter."
~ Geoff Ramsey, eMarketer
 
"The data (and platforms) are only as good as the strategies that the agencies develop."
~ Adam Gerber, Quantcast

"When an economic model starts to approach the complexity of reality, it becomes equally meaningless."
~ Geoff Ramsey, eMarketer

"Social media can work like brand 'anti-matter'. How do you measure the negative value?"
~ Scott Hagedorn, PHD

"Our (old) ad model doesn’t work when consumers have control… our ads have to engage... and advertisers have to be ready to pay more for those experiences. Publishers have to make money."
~ Adam Gerber, Quantcast

"CPW... Cost Per Whatever the client is looking to measure".
offered as a key Metric by David Smith, MediaSmith

"You can drive through the rear view mirror, but only if the road is straight... ours has lots of curves."
~ Adam Gerber, Quantcast

For more info on 4A's Transformation 2010:

4A's Transformation 2010 Mar 1 San Francisco--Part 1

"The essence of leadership is seeing the iceberg before it hits the titanic."
~ Arianna Huffington, Editor-In-Chief of The Huffington Post

"Promiscuity is a bad thing in relationships. Promiscuity in media consumption is a great thing."
~ Arianna Huffington, Editor-In-Chief of The Huffington Post

"The customer's voice is the engine of growth"
~ Larry Light, CEO  of Arcature and former CMO of McDonald's

"The marketer's challenge is to sell the voice of the customer within the company."
~ Larry Light, CEO  of Arcature and former CMO of McDonald's

"Toyota's failure to focus on the customer is worse than its product failure."
~ Larry Light, CEO  of Arcature and former CMO of McDonald's

"The best defense is a good offense, when it comes to what people are saying about your brand."
~ Bryan Wiener, 360i

"Make technology part of the culture in your agency."
~ Ian Schafer, Deep Focus

"We can't expect to use an analog map and expect to find our way in a digital world."
~ Arianna Huffington, Editor-In-Chief of The Huffington Post

"We need transformation because consumers are transforming faster than we are."
~ Ian Schaefer, Deep Focus

"We are living in the golden age of engagement."
~ Arianna Huffington, Editor-In-Chief of The Huffington Post

For more info on 4A's Transformation 2010:

IAB Annual Leadership Meeting Feb 21-23 Carlsbad - David Moore Keynote, "The Price of Admission"

"We need bigger pie, with bigger pieces, for everybody. But in order to do this, we have to go back and re-examine the whole recipe."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors
 
"Content Costs. Or at least it should."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors
 
"They say, if it ain't broke don't fix it. Well, ad supported, quality content that's profitable to produce is not a viable business model anymore. It's absolutely broke. So let's fix it."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors
 
"Sometimes, you don't need the Weather Channel to know which way the wind blows." (describing how the Weather Channel pioneered charging cable operators for content, much as online needs to do now)
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors
 
"As people learn that their web experience is guided by their habits and preferences, it's going to seem a lot less creepy. Because targeted ads don't just make the user experience more valuable to brands and their agencies, it makes the Internet a better place to be."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors
 
"A well-targeted ad ceases to be advertising and turns into useful information for the user... It's one step away from the recommendation of a friend. It's the inevitable future of advertising and it will increase our ability to charge higher prices."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors
 
"As people learn that their web experience is guided by their habits and preferences, it's going to seem a lot less creepy. Because targeted ads don't just make the user experience more valuable to brands and their agencies, it makes the Internet a better place to be."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors
 
"The real value of the internet, is it's ability to connect people and ideas. And the internet needs advertising to sustain those connections. That's right, ladies and gentlemen. The internet needs us."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors

For more info on the IAB Annual Leadership Meeting:

Online Marketing Summit Feb 22-25 San Diego

"A brand is one of us talking to the other about a product. Corporations think they control it but they don't."
~ John Battelle, CEO of Federated Media Publishing

"What's extraordinary is how dumb marketing has been for so long."
~ John Battelle, CEO of Federated Media Publishing

"The general rule to follow is to go where human passion is, always with the same approach: Listen, understand the social mores of the conversation, and figure out how to add value."
~ John Battelle, CEO of Federated Media Publishing

"You do not have control over your brand and what people say about it. The sooner you get over that, the sooner you can use the energy of social media to your advantage."
~ Thomas Hoehn, Director of Brand Communications & New Media at Eastman Kodak

Disclosure: Federated Media and their Conversational Marketing Summit is a client of mine.

For more information on the Online Marketing Summit:

IAB Annual Leadership Meeting Feb 21-23 Carlsbad - Pepsi Keynote

"As marketers, we need to create meaningful experiences for consumers, not just sponsor content."
~ Frank Cooper, SVP Consumer Engagement of PepsiCo

On using social media... "1-Create brand experiences, 2-Help consumers express and live values, and 3- Provide value."
~ Frank Cooper, SVP Consumer Engagement of PepsiCo

"Digital is the new center of gravity."
~ Frank Cooper, SVP Consumer Engagement of PepsiCo

"Our brands must recognize and acknowledge who consumers are and who they aspire to be... 'identity value'."
~ Frank Cooper, SVP Consumer Engagement of PepsiCo

For more info on the IAB Annual Leadership Meeting:

IAB Annual Leadership Meeting Feb 21-23 Carlsbad

"We publish 500 pieces of content everyday, & generate 2MM comments per month. Newspapers aren't dying, they're changing."
~ Eric Hippeau, CEO of Huffington Post

"News wants to be free. It wants to be free and social."
~ Eric Hippeau, CEO of Huffington Post

"The golden age of the Internet is just about to begin."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors

"The Internet is the world's largest focus group. We need to use it."
~ Bryan Wiener, CEO of 360i

"Cherish the questions because the answers keep changing."
~ Jack Griffin, President of National Media Group, Meredith Corporation

"There are people who will always be free users - and they should be dealt with accordingly."~ Gordon McLeod, President of WSJ Digital Network

.....followed by comment from the Twittersphere-- "...Cue ominous music."

"The real Kodak moments are when you share them."
~ Jeffrey Hayzlett, CMO, Eastman Kodak

"We're in the business of emotional technology."
~ Jeffrey Hayzlett, CMO, Eastman Kodak

Visual Soundbite:
~ from Seth Goldstein's deck, Co-Founder & Chairman of SocialMedia.com, Co-Chair IAB Social Media Committee

"A brand is what people say about you when you are not in the room."
~ Bryan Wiener, CEO of 360i, quoting Jeff Bezos, CEO of Amazon.com

"If you don't like change, you'll like irrelevance even less."
~ Bryan Wiener, CEO of 360i, quoting General Eric Shinseki, US Secretary of Veterans Affairs

For more info on the IAB Annual Leadership Meeting:

OMMA Social Jan 26 San Francisco

"Social Media marketing is about a marriage, not a one night stand."
~ As tweeted by Hallelujah

"Facebook users have over 50 Billion connections to people and brands. People trust their friends more than they trust messages."
~ Brian Boland, Facebook, as tweeted by Robert Hof

"Marketing & Advertising is throwing chum in the water. If the fish start biting, then we can engage."
~  Jim Sterne

"Predictive analytics is data poor, SM is data rich: 'Chocolate and peanut butter waiting to happen'."
~  Jim Sterne

Joke regarding recent client question, "Can you filter out all the negative stuff and then put an ad next to it?"
~ Somrat Niyogi, CEO & Co-Founder at Bazaar Labs

"Texting is the redheaded stepchild of Twitter."
~ Ryan Holmes, CEO of HootSuite, as tweeted by Kristin Hersant

"ROI? Who cares? What's the ROI of putting pants on? You do it so you don't look like a douche-bag!"
~  Michael Lazerow, CEO, Buddy Media

For more information on OMMA Social:

Biz Tech Day SFO October 23rd

"Communities more often go wrong than right… a few toxic voices can poison it… the key is moderation."
~ Matt Mullenweg, Founding Developer of WordPress

"Pave the Cowpaths—see where people are already 'walking' and support that."
~ Matt Mullenweg, Founding Developer of WordPress

On partnering with bigger companies: "Companies have entire departments, usually called corp development, that are totally dedicated to wasting your time—if you get a whiff of that, walk away."
~ Phil Libin, CEO of Evernote

"Nobody has any idea what people will pay for."
~ Phil Libin, CEO of Evernote, on their (and everyone's) "freemium" business models

"Be a pain killer, not a vitamin."
~ Matt Mullenweg, Founding Developer of WordPress, on what it takes to get money for your services online

"Choosing what not to do is often the hardest thing."
~ Panelist

For more information on Biz Tech Day: