Conference Bites

Social Media Week 2/13-17/12, Day 3

"Average person consumes 11 hours of information a day."
~ Clay Johnson, The Information Diet

"No one really cares whether the source of good content is a brand, a publisher, the government or a user."
- Shiv Singh, PepsiCo

"All of a sudden, you can go from having 100 consumers to having 100 broadcasters."
~ James Windon, Causes

"If social media is a new megaphone, put it to your ear and listen. That is most important."
~ Jonathan Becher, SAP

"What would it mean if half the content on our own corporate website came from outside our organization?"
~ Jonathan Becher, SAP

"What if every marketing asset we created was social first, and physical second?"
~ Jonathan Becher, SAP

"If you don't have a good product, don't go on social media. Go on tv."
~ Jon Bond, Big Fuel

"Some ideas never happen. Some ideas should never happen."
~ Scott Belsky, Behance

"Social Media is like a puppy—once you get it, you need to care for it and feed it."
~ Maggie Fox, Social Media Group

"The barrier is so low to participate, so the barrier is very high to (really) engage."
~ Ray Wang, Constellation Research

"Social will go away, just like e went away, and i went away (except for apple)."
~ Ray Wang, Constellation Research

 For more info on Social Media Week:

Social Media Week 2/13-17/12, Day 2

"Marketing is the new finance... prove campaign ROI, show performance against goals, and ask for more money!"
~ Ann Lewnes, Adobe

"Curation is happening because there's too much data... it's a growing 'trend'."
~ Jeremiah Owyang, Altimeter Group

"Your job as a change maker is to go out into the world, find the threads and connect them together."
~ Deanna Zandt

"To regain power, organizations must use the same tools customers do."
~ Jeremiah Owyang, Altimeter Group

"For 99% of creators, obscurity is more of a threat than piracy."
~ David Pakman, Venrock

"For Pepsi, we get the highest engagement levels when we aren't talking about Pepsi."
~ as tweeted by Rachel Barbarotta

"I'm sorry is the most underrated phrase in PR."
~ Todd Wasserman, Mashable

For more info on Social Media Week:

Social Media Week 2/13-17/12, Day 1

"You cannot know how you are doing if you don’t use these (econometrics) tools (Exacttarget, MarketShare, etc…)."
~ Ann Lewnes, Adobe

"We need different people in marketing today--with data/social skills. Hire some young people—they do this from childhood."
~ Ann Lewnes, Adobe

"The more you can customize your experience for your customers, the more they are going to like you--the more meaningful and relevant your message is going to be."
~ Ann Lewnes, Adobe

"The medium is no longer the transaction, the medium is the experience."
~ Brian Solis, Altimeter Group

"Mockery is maybe the biggest source of flattery" (on 'community driven social' as in the Fotoshop by adobė video).
~ Ann Lewnes, Adobe

"Live events do matter... they are important... they allow you to have that incredible networking & there is still a lot of value. We use digital throughout the entire event... driving registration, holding a virtual event, posting all news, our website, a major social presence.
~ Ann Lewnes, Adobe

"Don’t just say 'yeah people love my video'—go do something about it" (to leverage).
~ Ann Lewnes, Adobe

"Many of you love the way technology invades your life, but many people don’t believe it is wonderful.There are a lot of people out there that are not convinced tech will make their life better. They just don’t buy the value proposition."
~ Valerie Buckingham, Nokia

For more info on Social Media Week:

Social Fresh EAST 2/6-7/12 Tampa

"If you know everything already, there's no place for new ideas to come in. Don't be afraid to not know everything."
~ Jesse Catlin, JHC Digital

"The business of business is people. Keep the humanity in social."
~ as tweeted by Summer Boone

"The enemy isn't too much data, it's not having enough insights..."
~ Chuck Hemann, WCG

"Listening is the foundation of everything we do in social....the 4L's--Listen, Linke, Levrerage, Launch & the 4A's--Awareness, assesment, Action, Ambassador."
~ Chuck Hemann, WCG

"Guiding principle for Ford in social media: be human, and add value."
~ Scott Monty, Ford Motor Company

For more info on Social Fresh EAST:

DLD (Digital - Life - Design) 1/22-24/12 Munich Germany

"Every 3 days 5 Exebytes of information is created. From the beginning of time until 2004 5 Exebytes have been created."
~ Nikesh Arora, Google

"We are going to go from an information era back to a people era."
~ Nikesh Arora, Google

"The most important thing we need in society is a rapid acceleration of empathy."
~ Arianna Huffington, Huffington Post

"If we don't learn to disconnect, we are lost."
~ Arianna Huffington, Huffington Post

"Imagination is the ultimate renewable resource."
~ Alan O'Connor, Salesforce

"Big three trends: Anonymity to Authentic Identity. Wisdom of Friends, not Crowds. We are all Broadcasters. We're making a shift from the wisdom of crowds to the wisdom of friends. We're seeing a shift in power from institutions to individuals."
~ Sheryl Sandberg, Facebook

For more info on DLD:

"Every 3 days 5 Exebytes of information is created. From the beginning of time until 2004 5 Exebytes have been created."

Nikesh arora Google

"We are going to go from an information era back to a people era."  

 

Nikesh arora Google

 

"The most important thing we need in society is a rapid acceleration of empathy."

Arianna #dld

"If we don't learn to disconnect, we are lost."

Arianna #dld

Big three trends: Anonymity to Authentic Identity. Wisdom of Friends, not Crowds. We are all Broadcasters. We're making a shift from the wisdom of crowds to the wisdom of friends.

We're seeing a shift in power from institutions to individuals.

Shery sandberg #dld

"Every 3 days 5 Exebytes of information is created. From the beginning of time until 2004 5 Exebytes have been created."

Nikesh arora Google

"We are going to go from an information era back to a people era."  

 

Nikesh arora Google

 

"The most important thing we need in society is a rapid acceleration of empathy."

Arianna #dld

"If we don't learn to disconnect, we are lost."

Arianna #dld

Big three trends: Anonymity to Authentic Identity. Wisdom of Friends, not Crowds. We are all Broadcasters. We're making a shift from the wisdom of crowds to the wisdom of friends.

We're seeing a shift in power from institutions to individuals.

Shery sandberg #dld

LeWeb 12/7-9/11 Paris, Part 3

"I guess social anthroplogists will write about this time and say this is when the world became more open and connected. And this is what Facebook is about. They're going to write about it! And we're sitting here at this moment in time."
~ Joanna Shields, Facebook

"We as broadcasters are still in the game, but we don’t control the game….this is not a bad thing."
~ Bruno Patino, France 5 TV

"We need to maximize engagement around our tv shows, to maximize the tv experience."
~ Bruno Patino, France 5 TV

"We are looking to redefine the modern productivity tool. If you have five minutes and want to accomplish something, Evernote wants to be that tool."
~ Phil Libin, Evernote

"The devil is in the defaults…" (on the difference between Path and Facebook privacy settings)
~ Dave Morin, Path (ex Facebooker)

For more info on LeWeb:

LeWeb 12/7-9/11 Paris, Part 2

"I have concluded that it is easier to start a revolution than it is to finish one...I cant imagine the modern mobile consumer waiting 100 years (as France did after the revolution) for full democracy."
~ Eric Schmidt, Google

"I'm more concerned that we get the message out together, that the internet is the core source of future growth in Europe."
~ Eric Schmidt, Google

"What I like about Chrome is that it is an example of a product that was not first into the market, but has been able by virtual of all of the the hard work of others, most notably thanks to the work of Mozilla...to (get beyond) the  low-innovation environment, as I thought they would with Microsoft, into a high innovation space."
~ Eric Schmidt, Google

"Whatever you do, don’t turn off the Internet. The role of government is to make sure that citizens have access to fixed and wireless broadband. If you have fixed and wireless broadband, the citizens will take care of the rest."
~ Eric Schmidt, Google

(If Google were a country which country would it be?) "We’re not a country... we don't have nuclear weapons or a police force, but we are subject to the laws of most actual countries. Despite not being a country, Google does have values revolving around freedom of speech and transparency. If we were to take our values to a country, we’d value personal privacy and personal expression, but a lot of public debate and discussion."
~ Eric Schmidt, Google

For more info on LeWeb:

LeWeb 12/7-9/11 Paris, Part 1

"Successful services change user behavior—Foursquare has conditioned people to share where they are."
~ Dennis Crowley, Foursquare

"LinkedIn Today represents the voice of your industry—to give you the five articles you need to see each day."
~ Allen Blue, LinkedIn

"More people are using Foursquare (for tips & info), but not checking in—we had to ask—are we doing something right, or wrong?"
~ Dennis Crowley, Foursquare

"I don’t need to check in all the time, I can benefit by drafting on what others have put into foursquare."
~ Dennis Crowley, Foursquare

"We are exctd about all the brands that are now using our platform, just organically, to tell their story in pictures."
~ Kevin Systrom, Instagram

"Social-Local-Mobile has been true for human beings for at least the last 10,000 years."
~ Eric Schmidt, Google

"I'm very down to earth, just not THIS Earth."
~ Karl Lagerfeld with Loic on stage at #LeWeb

For more info on LeWeb:

Monaco Media Forum 11/11-13/11 Monte Carlo

"There will be a convergence of content through a divergence of devices."
~ Nikesh Arora, Google

"Brands are born through conversation."
~ Nikesh Arora, Google

“(Barriers) "are innumerable and the thing that Twitter does…is that it flattens the landscape and shortens the distance between us so that we can see each other – which has profound social implications.”

~ Dick Costolo, Twitter

"We have 200,000 advertisers per quarter right now, but the universe of potential advertisers is six or seven million.  "Starting in january the first 10 or 20 Channels will launch, over the year the first 100, in future we hope for thousands of channels. Our audience is 800 million people a month around the globe."

~ Lukas Watson, You Tube

"We are investing our money as an advance against advertising (rather than an ownership stake in content)--we want to be the platform that brings them to the world."

~ Lukas Watson, You Tube

 

For more info on Monaco Media Forum:

BlogWorld Expo 11/3-5/11 Los Angeles

"Google+ is to Facebook as Macintosh is to Windows."
~ Guy Kawasaki, Author

"Everyone needs healthcare at some point. We are all patients and need to be in HC conversation."
~ as tweeted by Jenni Prokopy

"The internet has become world's largest etch-a-sketch... if we like it, don't shake it. If we hate it-- shake and start over."
~ Peter Shankman, Author

"Change is not an event, but a constant."
~ Amber Naslund, Radian6

"I am all about accountability, but this thing about ROI is trying to apply a metric for an existing business to a new evolving model."
~ Amber Naslund, Radian6

"We are building the foundations of something that is quite new..... We are the people that see a future that nobody else sees."
~ Amber Naslund, Radian6

"People don't fear failure, they fear blame."
~ Amber Naslund, Radian6

"Customers have a much louder voice than us and they're hungry for authenticy."
~ Jim Farley, Ford

"My responsibility as a marketer is to create shareable content... and then to shut up and listen."
~ Jim Farley, Ford

For more info on BlogWorld Expo: