Tag Archive: #NewFronts

May 11

IAB Digital Content NewFronts

IAB Digital Content NewFronts May 1-12, 2017 New York City, New York “We believe brands shouldn’t have to choose between premium quality content and scale.” ~ Matt Derella, Twitter “We want to leave a mark and we want to better the world… and that’s through technology.” ~ Jack Dorsey, Twitter “People want that insight into …

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Apr 30

IAB Digital Content NewFronts

IAB NewFronts April 28 – May 7, 2014 New York, New York “Newfronts happen because they’re trying to work off a model that everyone is familiar with.” ~ as tweeted by Rowdy Orbit “Over the next year, we will quadruple our investment in original programming. Several billion in next few years.” ~ Mike Hopkins, Hulu …

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May 02

Digitas NewFront

Digitas NewFront May 2, 2013 New York, New York “Challenge of old advertising: ‘Buy these jeans now, get laid later… but what if I’m getting laid now!?’” ~ Douglas Rushkoff, Author “The only way for a brand to live in a realtime universe is for the brand to be the story.” ~ Douglas Rushkoff, Author …

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