Tag Archive: #AWNewYork

Sep 28

Advertising Week NY, part 3

Advertising Week NY September 25-29, 2017 New York, New York “Twitter is best at bringing out the unique value of media platforms to create customized experiences.” ~ Justin Smith, Bloomberg Media “Advertising is about human beings and big ideas, not channels.” ~ Devika Bulchandani, McCann “Adversity in life can define your life or impede it. …

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Sep 27

Advertising Week NY, part 2

Advertising Week NY September 25-29, 2017 New York, New York “Groups that weren’t in health, now are: fashion, transportation, tech (obviously).” ~ Michele Marcus, Omnicom “Can we all agree to kill the click through rate.” ~ Steven Wolfe Pereira, Quantcast “It’s no longer good enough for marketers to focus on demand generation. They have to …

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Sep 26

Advertising Week NY, part 1

Advertising Week NY September 25-29, 2017 New York, New York “Emotion and A.I. are going to be a huge part of advertising’s re-brand.” ~ as tweeted by MEC Ideas “73% of Millennials want brands to show them that they matter.” ~ Melanie Shreffler, Cassandra “Brands need to show Millennials they are human beings, not just a …

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Sep 27

AdWeek New York, part 1

AdWeek New York September 26-30, 2016 New York, New York “Innovation does not come from homogenous groups of people.” ~ Brad Jakeman, PepsiCo “Marketing is not in real time, but Twitter is.” ~ Tim Armstrong, AOL “Three quarters of consumer shopping journeys occur across different devices” ~ Wayne Young, Conversant “We’re a content, brands and platform …

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