Tag Archive: 4A’s Transformation

Apr 06

4A’s Transformation, part 4

4A’s Transformation April 2-5, 2017 Los Angeles, California (On ANA & 4A”s) “Rift is overstated, it’s a partnership, we have to have debates.” ~ Marc Pritchard, Procter & Gamble “Let’s all turn the page, raise the bar and find that magic again, together.” ~ Marc Pritchard, Procter & Gamble “The most important ad model is …

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Apr 05

4A’s Transformation, part 3

4A’s Transformation April 2-5, 2017 Los Angeles, California “We want new emerging standard formats, like 6-second video, (but need to remember) it’s not a new short 15-second spot.” ~ Marie Gulin, L’Oréal USA “In an industry that’s being disrupted you constantly have to be thinking about when to pivot and evolve” ~ Marla Kaplowitz, MEC …

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Apr 04

4A’s Transformation, part 2

4A’s Transformation April 2-5, 2017 Los Angeles, California “Brands need to move beyond interruptive model, focus on strong narrative.” ~ Scott Donaton, Digitas “Brands need to be interesting to people instead of interrupting people.” ~ Scott Donaton, Digitas “Pinterest is a tool to design your life, not a social network.” ~ Ben Silbermann, Pinterest “People …

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Apr 03

4A’s Transformation, part 1

4A’s Transformation April 2-5, 2017 Los Angeles, California “Your career will begin where your comfort zone ends.” ~ Denise Wong, George P. Johnson “There’s no such thing as absolute value. We depend on context and comparison to make buying decisions.” ~ Tim Williams, Ignition Consulting Group “Support is the single greatest gift you can give. …

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Mar 29

4A’s Transformation, part 6

4A’s Transformation March 21-24, 2016 Miami, Florida “Accenture has hired 90,000 Millennials in the last year.” ~ Christopher Tkaczyk, Fortune “Accenture found Millennials want and need to have a higher purpose at work.” ~ Christopher Tkaczyk, Fortune “Lotame was the first DMP, before DMP’s existed and before the alphabet soup of the Lumascape.” ~ Doron …

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