Tag Archive: 4A’s Data Summit

Feb 07

4A’s Data Summit

4A’s Data Summit February 6, 2018 New York, New York “Preaching to the choir… but we need to come together as a choir to ensure a better data understanding, better data integration and better decisions for the businesses we serve.” ~ Louis Jones, 4A’s “The marketplace is changing faster than we can keep up with …

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Feb 09

4A’s Data Summit

4A’s Data Summit February 9, 2016 New York, New York “Creative and data are no longer church and state inside agencies. Increasing convergence and education for attribution.” ~ Tina Allen, BBDO “I fear how much we use data to target consumers, that we might lose an element of serendipity.” ~ Shenan Reed, MEC Ideas “Everyone …

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Feb 03

4A’s Data Summit

4A’s Data Summit February 3, 2015 New York, New York “The advertising business is still a relationship business, despite what all the data says.” ~ Jonathan Nelson, Omnicom Digital “Data (for knowing the right consumers), Infrastructure (for reaching), and Content (for engaging).” (re Kraft Foods reinvention) ~ Julie Fleischer, Kraft Foods “Data is less than …

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