Conference Bites

CM Summit June 7-8 New York, Part 2

"If you're not occasionally failing, you're not trying hard enough."
~ Arthur Sulzberger Jr., Chairman/Publisher of The New York Times

"YouTube has given us a 'right brain' to go with the left brain focus of search (that has always been so strong at Google)."
~ Dennis Woodside, VP Americas Operations of Google

"Woman have 8% more Facebook friends than men. Seems obvious to me."
~ Deanna Brown, President & COO of Federated Media Publishing

"Open forum started as real live events… customers had more fun networking than from the content... that is what inspired us to move to the digital space with open forum."
~ John Hayes, CMO of American Express

"Without access to data, you pretty much can’t do anything."
~ Simon Khalaf, President & CEO of Flurry

"The internet has destroyed more business models than it has created—the pace is such that the market is always going to be churning."
~ CM Summit Data Panel

"Even as powerful as they are, Apple is not the web."
~ Adam Gerber, CMO of Quantcast

For more information on CM Summit:

CM Summit June 7-8 New York, Arianna Huffington Closing Keynote

Quotes from Closing keynote interview that John Battelle did with  Arianna Huffington, Co-founder & Editor-in-chief of The Huffington Post:

"We see the future as the linked economy.  You don't change human behavior with pay walls....we will always be free. Staying engaged, with complete transparency, is the way of the future."

"This (our current political situation) is really a teachable moment for leadership."

"Many well known people have sent op ed pieces to papers like the New York Times, because they want to, as you say 'sound off', not for the $150 payment."

On what Kissinger told her regarding her accent, "You are about to discover the value in the U.S. of complete and total incomprehensibility."

"Loopholes are like yeast...they are the only thing that makes legislation rise."

"Sleep your way to the top--literally, due to (the explosion of) sleep deprivation. Everyone is so exhausted, there is no time to connect with ourselves and our own wisdom, which is the most precious thing."

"Self-expression is the new entertainment."

For more information on CM Summit:

CM Summit June 7-8 New York, Part 1

"Everybody declares 'who I am' on the web now... Not just bloggers—everyone with a Facebook page."
~ John Battelle, Chairman & CEO of Federated Media

"The most important measure is to listen to our customers."
~ John Hayes, CMO of American Express

"Social media dashboards are nirvana to marketers."
~ Ann Lewnes, SVP Corporate Marketing and Communications of Adobe

"All of us are behind the times."
~ Tom Arrix, VP U.S. Sales of Facebook

"Two girls got trapped in a well—first thing they did wasn’t call 911—they updated their Facebook status."
~ Tom Arrix, VP U.S. Sales of Facebook

"Twitter.com has 190M uniques per month. 65M tweets per day. New sign ups up 10% from last month, just on twiter.com.  We are laying down track in front of the train as fast as we can—as it bears down on us."
~ Dick Costolo, COO of Twitter

"If the promoted tweet doesn’t have resonance it won’t be featured… it disappears."
~ Dick Costolo, COO of Twitter

"Analytics are like quantum mechanics. The more data you get—the more you know you don’t know."
~ Dick Costolo, COO of Twitter

"'Suggested users' was taken out to the woodshed and shot."
~ Dick Costolo, COO of Twitter

"We wanted to have a public policy instead of a privacy policy, but CA has a law about that, and they are 'not jokey'... and getting less jokey in Europe."

~ Dick Costolo, COO of Twitter


For more information on CM Summit:

Web 2.0 Expo San Francisco, May 5

"Startups are distributed R&D for larger companies."
~ Baoshi Yan, Senior Research Scientist, Engleasy

"APIs are the best kind of more. It lets you share interesting ideas, concepts, your best stuff, your best tools."
~ Erin McKean, co-founder and CEO, Wordnik

"Everybody needs more thesaurus. Thesaurus is the new cowbell."
~ Erin McKean, co-founder and CEO, Wordnik

"(We are) focusing on Facebook as part of the new consumer psychology."
~ Clara Shih, Hearsay Labs Author, The Facebook Era & CEO

"22 billion minutes a day now being spent on Facebook."
~ Clara Shih, Hearsay Labs Author, The Facebook Era & CEO

"Where the social web makes the biggest difference is on the fringe—our weak ties."
~ Clara Shih, Hearsay Labs Author, The Facebook Era & CEO

"Some want to wall off parts of the web and control what you can make & see. I don’t think that's the role of a company."
~ Kevin Lynch, CTO, Adobe

Kevin Lynch gets applause calling for "Helicopter control via all smart phones, not just the iPhone demoed earlier."

"I am under NDA with all these guys, but there are lots of great devices coming out."
~ Kevin Lynch, CTO, Adobe

"Calling for Google and others to follow the content compact—give more than you take."
~ Danny Sullivan, Editor-In-Chief, Search Engine Land

For more information on Web 2.0 Expo:

Omniture Summit Mar 2-5 Salt Lake City

"The 90s was the CFO Decade (SAP), 00s was the CIO Decade (Client Server) 10s is the CMO Decade (Omniture Adobe)."
~ Josh James, SVP & GM of the Omniture Adobe Business Unit

"Marketers need to convert from marketing metrics to business metrics. It will make you more valuable to your organization."
~ Gary Ware, Search Marketing Manager for Covario

"Use analytics to understand the value of content."
~ Francis Lavelle, Director of Analytics at HowStuffWorks.com

"We are the company that hopefully will enable you to close the loop from creation to optimization."
~ Shantanu Narayen, CEO, Adobe

"If you can write down what you do, I can find it cheaper. Doing art makes you valuable."
~ Seth Godin, Author & Blogger

"If you don't think you are competing with Google, wake up."
~ Anonymous CMO at Summit

"Marketing is now at 'fish with feet' stage ie. in 5-10 years we won't be doing the things we're doing today."
~ John Battelle, CEO of Federated Media Publishing

"To succeed, companies must leverage digital media to have conversations with customers at scale... Every business has to be a platform."
~ John Battelle, CEO of Federated Media Publishing

"All marketers are now publishers – creators and facilitators of content, conversation and community."
~ John Battelle, CEO of Federated Media Publishing

"Fear is the enemy. Anxiety is experiencing failure in advance."
~ Seth Godin, Author & Blogger

Note:  Federated Media and their Conversational Marketing Summit are a client of mine.

For more info on the Omniture Summit:

4A's Transformation2010 Conference--Part 2

"We have to realize that our business is science, scale and art. We are living in the marketing  renaissance now.. (This is) a time to build, not to manage and reorganize. We need to build and to attract builders…lets paint and sculpt."
~ Rishad Tobaccowala, Vivaki

"The companies that have the most passionate talent will (win)…Talent wants wealth... of experience, of education, and sooner rather than later, financial..they want accountability... to do what they want... and skin in the game."
~ Rishad Tobaccowala, Vivaki


"You are not behind your competition.  You are behind your consumer.  We are just less pathetic than our competitors."
~ Rishad Tobaccowala, Vivaki

Best line in Jeff Hayzlett’s over the top intro video from Kodak… "Fire up your Newtons!"   as a screaming exhortation to action… 2nd best: "It looked like a yard sale", describing Kodak’s website at the point he came on board as CMO

"The over reliance on metrics is stifling marketing. Metrics can guide us on how to do it better, not serve to justify the existence of marketing."
~ Larry Light, CEO of Arcature and former CMO of McDonald's

"What is on the mind of 18 to 24 year olds, if anything?"
~ Chuck Porter of Crispin Porter + Bogusky, introducing session on YouthquakeSurvey

"How long will you stay in a place where your mother wants to friend you?"
~ Jeffrey Cole, USC, regaurding teenagers and Facebook

"There is nothing more we share as human beings that a mobile phone, now used by 4.5 to 5 Billion on the planet."
~ Jeffrey Cole, USC

For more info on 4A's Transformation 2010:

4A's Transformation2010 Conference--Data Panel

"Are we in a cycle, or are we in a cyclone? I argue it’s the latter."
~ Geoff Ramsey, eMarketer
 
"The data (and platforms) are only as good as the strategies that the agencies develop."
~ Adam Gerber, Quantcast

"When an economic model starts to approach the complexity of reality, it becomes equally meaningless."
~ Geoff Ramsey, eMarketer

"Social media can work like brand 'anti-matter'. How do you measure the negative value?"
~ Scott Hagedorn, PHD

"Our (old) ad model doesn’t work when consumers have control… our ads have to engage... and advertisers have to be ready to pay more for those experiences. Publishers have to make money."
~ Adam Gerber, Quantcast

"CPW... Cost Per Whatever the client is looking to measure".
offered as a key Metric by David Smith, MediaSmith

"You can drive through the rear view mirror, but only if the road is straight... ours has lots of curves."
~ Adam Gerber, Quantcast

For more info on 4A's Transformation 2010:

4A's Transformation 2010 Mar 1 San Francisco--Part 1

"The essence of leadership is seeing the iceberg before it hits the titanic."
~ Arianna Huffington, Editor-In-Chief of The Huffington Post

"Promiscuity is a bad thing in relationships. Promiscuity in media consumption is a great thing."
~ Arianna Huffington, Editor-In-Chief of The Huffington Post

"The customer's voice is the engine of growth"
~ Larry Light, CEO  of Arcature and former CMO of McDonald's

"The marketer's challenge is to sell the voice of the customer within the company."
~ Larry Light, CEO  of Arcature and former CMO of McDonald's

"Toyota's failure to focus on the customer is worse than its product failure."
~ Larry Light, CEO  of Arcature and former CMO of McDonald's

"The best defense is a good offense, when it comes to what people are saying about your brand."
~ Bryan Wiener, 360i

"Make technology part of the culture in your agency."
~ Ian Schafer, Deep Focus

"We can't expect to use an analog map and expect to find our way in a digital world."
~ Arianna Huffington, Editor-In-Chief of The Huffington Post

"We need transformation because consumers are transforming faster than we are."
~ Ian Schaefer, Deep Focus

"We are living in the golden age of engagement."
~ Arianna Huffington, Editor-In-Chief of The Huffington Post

For more info on 4A's Transformation 2010:

IAB Annual Leadership Meeting Feb 21-23 Carlsbad - David Moore Keynote, "The Price of Admission"

"We need bigger pie, with bigger pieces, for everybody. But in order to do this, we have to go back and re-examine the whole recipe."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors
 
"Content Costs. Or at least it should."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors
 
"They say, if it ain't broke don't fix it. Well, ad supported, quality content that's profitable to produce is not a viable business model anymore. It's absolutely broke. So let's fix it."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors
 
"Sometimes, you don't need the Weather Channel to know which way the wind blows." (describing how the Weather Channel pioneered charging cable operators for content, much as online needs to do now)
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors
 
"As people learn that their web experience is guided by their habits and preferences, it's going to seem a lot less creepy. Because targeted ads don't just make the user experience more valuable to brands and their agencies, it makes the Internet a better place to be."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors
 
"A well-targeted ad ceases to be advertising and turns into useful information for the user... It's one step away from the recommendation of a friend. It's the inevitable future of advertising and it will increase our ability to charge higher prices."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors
 
"As people learn that their web experience is guided by their habits and preferences, it's going to seem a lot less creepy. Because targeted ads don't just make the user experience more valuable to brands and their agencies, it makes the Internet a better place to be."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors
 
"The real value of the internet, is it's ability to connect people and ideas. And the internet needs advertising to sustain those connections. That's right, ladies and gentlemen. The internet needs us."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors

For more info on the IAB Annual Leadership Meeting:

Online Marketing Summit Feb 22-25 San Diego

"A brand is one of us talking to the other about a product. Corporations think they control it but they don't."
~ John Battelle, CEO of Federated Media Publishing

"What's extraordinary is how dumb marketing has been for so long."
~ John Battelle, CEO of Federated Media Publishing

"The general rule to follow is to go where human passion is, always with the same approach: Listen, understand the social mores of the conversation, and figure out how to add value."
~ John Battelle, CEO of Federated Media Publishing

"You do not have control over your brand and what people say about it. The sooner you get over that, the sooner you can use the energy of social media to your advantage."
~ Thomas Hoehn, Director of Brand Communications & New Media at Eastman Kodak

Disclosure: Federated Media and their Conversational Marketing Summit is a client of mine.

For more information on the Online Marketing Summit: