Jul 12

Signal P&G

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Signal P&G
July 12, 2017
Cincinnati, Ohio

“We built this city…We built this city with 1’s and 0’s.”
~ SY Lau, Tencent

“Innovation is creativity made into something.”
~ Leonard Savage

“Innovation needs to be designed through the eyes of the consumer.”
~ Tim Mahoney, GM

“If you’re a market leader, get comfortable with people copying your great ideas, and keep innovating!”
~ Imran Khan, Snapchat

“There’s no pride in working for a company that copies others’ products.”
~ Imran Khan, Snapchat

Visual Quote:

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“You don’t even know about start-ups about to disrupt you. So empower internal teams to be entrepreneurs.”
~ Elle Shelly

“Innovation starts where change is happening… in the marketplace.”
Beth Comstock, GE

“If you’re not feeling uncomfortable, you are not paying attention.”
~ David Taylor, P&G

“AI will create new org models. It will disrupt our entire ecosystem.”
~ SY Lau, Tencent

“Alexa is the greatest Trojan horse ever. We’re putting them everywhere telling them everything.”
~ Terry Kawaja, LUMA Partners

 

Jun 26

Cannes Lions, part 5


Cannes Lions
June 17-24, 2017
Cannes, France

“There has never been a better time to see your brand experience, end to end, from digital to (storytelling).”
~ John Rudaizky, E&Y

“We were struggling… we decided to become the first ‘purpose-driven bank’ in the US. We decided to launch a movement for financial well being.”
~ Susan Johnson, SunTrust

“The key to making ‘purpose-driven’ real, is the internal prep.”
~ Susan Johnson, SunTrust

“1.7 Million have joined us in taking steps towards financial security. Our performance has risen in lock step with our purpose driven commitment.”
~ Susan Johnson, SunTrust

“Because the boardrooms have recognized that millennials want that (purpose), it has tremendous promise.”
~ John Rudaizky, E&Y

Visual Quote:
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“You need to make sure it (purpose) runs through the blood of the organization just marketing.”
~ Geraldine Calpin, Hilton Worldwide

“The number of brands speaking to purpose—I’ve never sent the work at Cannes as strong in that!”
~ Geraldine Calpin, Hilton Worldwide

“A day here in Cannes, is like a week somewhere else.”
~ Geraldine Calpin, Hilton Worldwide

“Our ‘technology’ is questions. The better the question, the better the answer, equals better world.”
~ John Rudaizky, E&Y

“Ask yourself, how will your next external campaign make your internal people proud?”
~ John Rudaizky, E&Y

Conference Link: Cannes Lions

Jun 23

Cannes Lions, part 4


Cannes Lions
June 17-24, 2017
Cannes, France

“Young people say “Don’t put a label on me!” This (defying labels) is the future-get used to it.”
~ Sir Ian McKellen

“Coming out was the best career move I ever made—(I became) ‘Gandalf the Gay’.”
~ Sir Ian McKellen

“Gandalf is 7000 years old, his sexuality is irrelevant! (I don’t know about the hobbits!)”
~ Sir Ian McKellen

“X-Men is the best marvel comic, because it’s about the real world—what do you do if you are a ‘mutant’.”
~ Sir Ian McKellen

“The first footballer to come out will become the bravest player in the world.”
~ Sir Ian McKellen

Visual Quote:

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“We select for partners who have the courage to tell interesting stories.”
~ Matt Lieber, Gimlet Media

“When you put women in any equation, it gets better.”
~ Shelley Zalis, The Female Quotient

“I come from entrepreneur land, which means I love meritocracy.”
~ Gary Vaynerchuk, VaynerMedia

“I am stunned that, in the corporate world, people trade on anything other than merit.”
~ Gary Vaynerchuk, VaynerMedia

“The best mentor to find is someone who is not like you.”
~ Shelley Zalis, The Female Quotient

Conference Link: Cannes Lions

Jun 23

Cannes Lions, part 3


Cannes Lions
June 17-24, 2017
Cannes, France

Quotes from Sir Martin Sorrell, WPP:

“We grew by acquisition, (but) I believe uni-branded companies that are organically ground… are easier.”

“It’s a bit like insulting the host, but (in Cannes) we pay for the dinner (along with others).”

“We welcome the breadth of Cannes Lions—it defines creativity in a more modern way than Don Draper would.”

“With the industry facing these challenges, I don’t think this (Cannes) is the right format.”

“This year we have 500 people here—last year we had 1000.”

Visual Quote:

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“I don’t think boycotting Cannes is the right thing—our associates love it, our clients love it.”

“We would like all 200,000 people in our organization to know what all the others know.”

“There are (alternate Cannes Lions) locations like New York or London. (I’m agnostic) on Paris, Berlin, or elsewhere, but I think it (Cannes Lions) can be done differently, and can be done better.”

“Every organization we deal with, including our own, is going through major technological and structural change. (CannesLions) should be no different.”

Conference Link: Cannes Lions

Jun 22

Cannes Lions, part 2


Cannes Lions
June 17-24, 2017
Cannes, France

“Now, you are all competing with every great customer experience out there.”
~ Diana O’Brien, Deloitte

“Customers are telling you, ‘I don’t want your stupid ads.’ I want uninterrupted experiences.”
~ Raja Rajamannar, Mastercard

“Sponsorship assets give us the right to create experiences for our customers.”
~ Raja Rajamannar, Mastercard

“I never wish on any marketer, the (kind of) free advertising (we got) every time someone boards the plane.”
~ Marc Mathieu, Samsung

“How do we find a partner that helps us do something we could not do alone?” (panel on partnerships)
~ The Economist Group

Visual Quote:

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“Startups should partner with big brands for marketing purposes.”
~ Raja Rajamannar, Mastercard

“I think some who wanted to be CEO now want to be CMO, because it’s actually a cooler job.”
~ Diana O’Brien, Deloitte

“Today’s marketers are moving into oblivion—weened to perform like general managers.”
~ Raja Rajamannar, Mastercard

“We are all equal—and difference is the spice of life.”
~ Sir Ian McKellen

“When you come out—everybody likes you more for being honest.”
~ Sir Ian McKellen

Conference Link: Cannes Lions

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