Jun 26

Cannes Lions, part 8

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Cannes Lions
June 21-27, 2015
Cannes, France

“If you have a good reason for something, you are going to make it work.”
~ PJ Pereira, Pereira & O’Dell

“Why can’t you create more diversity within your own life, based on the things you love.”
~ PJ Pereira, Pereira & O’Dell

“Accidents are amazing… if you are ready and creative.”
~ PJ Pereira, Pereira & O’Dell

“Creative capital is not a commodity—it gives digital agencies (and their incubated companies) an ‘unfair’ advantage.”
~ R/GA

“40% of Apple devices are sold to people 50+.”
~ Ketchum Research

Visual Quote:
will.i.am - Cannes Lions 2

“It’s only the very brave that can survive solely on advertising these days.”
~ Will Lewis, WSJ

“Music will always be music, but whether there is an industry is a question.”
~ will.i.am, Musician/Entrepreneur

“Do we run headless-chicken-like into the walled gardens of Facebook & Apple?”
~ Will Lewis, WSJ

“The real rock star is the guy from Snapchat—we can fill a stadium, but he can deliver eyeballs.”
~ will.i.am, Musician/Entrepreneur

“If you don’t add value to people’s lives, I don’t give two shits about your advertising.”
~ will.i.am, Musician/Entrepreneur

Conference Link: Cannes Lions

Jun 25

Cannes Lions, part 7

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Cannes Lions
June 21-27, 2015
Cannes, France

“I don’t believe in Unicorns—I believe in putting teams together to inspire one another to do great things.”
~ Ian Schafer, Deep Focus

“The world around us changes faster than the (training) curriculum can.”
~ Ian Schafer, Deep Focus

“How do you get someone to talk as comfortably to technologists as to marketers? We teach influence.”
~ Sheldon Monteiro, SapientNitro

“Unicorns and Millenials are not the same—if they were, you would end up with My Little Ponies, not Unicorns.”
~ Ian Schafer, Deep Focus

“Veep is about the human behavior of politics.”
~ Julia Louis-Dreyfus, Veep

Visual Quote:
Julia Louis-Dreyfus - Cannes Lions
Image Credit

“This has become a very small planet, we need to think about the entire population and become citizens of the world.”
~ Diana Nyad, Swimmer

“What is satire, but thinly veiled (truth).”
~ Christiane Amanpour, CNN

“John Oliver has stepped out from behind his desk, and is trying to get people to do something.”
~ Christiane Amanpour, CNN

“This show is the grout between the tiles—the messy in betweens.”
~ Julia Louis-Dreyfus, Veep

“People ask how you find the time for all (you do), but the right questions is why?”
~ PJ Pereira, Pereira & O’Dell

Conference Link: Cannes Lions

Jun 25

Cannes Lions, part 6

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Cannes Lions
June 21-27, 2015
Cannes, France

“(What to teach our kids?) Duh–Code!”
~ Sir Tim Berners-Lee, PHD Worldwide

“(The best part of the web?) Its openness.”
~ Sir Tim Berners-Lee, PHD Worldwide

“Talent is the single most important topic here at Cannes.”
~ Bonin Bough, Mondelēz International

“If Apple is losing talent to Tesla, makes us think we have a shot?”
~ Bonin Bough, Mondelēz International

“The employees we want are the ones that are aggressive about their careers.”
~ Bonin Bough, Mondelēz International

Visual Quote:
Penry Price - Cannes Lions
Image Credit

“Your Talent Brand is not disconnected from why someone would buy the product or service.”
~ Penry Price, LinkedIn

“LinkedIn is the most under-utilized platform in existence.”
~ Bonin Bough, Mondelēz International

“Your marketing and brand world and your recruiting worlds, have collided.”
~ Penry Price, LinkedIn

“Think about it as ‘tours of duty’—most careers will have 14 jobs.”
~ Penry Price, LinkedIn

“What we want are corporate athletes—that can blow through walls.”
~ Bonin Bough, Mondelēz International

Conference Link: Cannes Lions

Jun 24

Cannes Lions, part 5

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Cannes Lions
June 21-27, 2015
Cannes, France

“We are trying to remove proxy metrics and get back to ‘are we building our brands and selling products.'”
~ Ron Amram, Heineken

“For the first time in life, your personal tools are better than your work tools.”
~ Laurent Faracci, RB

“When we pick the right moment, we can harness the right power.” (on lightening, solar power and data)
Chris Moody, Twitter

“You’ve got to steer your own boat.”
~ Dana Anderson, Mondelēz International

“Everyone that’s got money we can’t work with, because it’s junk food.” (on purposefully restricting his brand)
~ Jamie Oliver, Chef

Visual Quote:
Matthew Weiner - Cannes Lions
Image Credit

“Trust is currency in short supply.”
~ Jamie Oliver, Chef

“I don’t think advertising shapes opinion. I think it’s a reflection.”
~ Matthew Weiner, MadMen

“You don’t need to be human shaped to do things like run a company.”
~ Sir Tim Berners-Lee, PHD Worldwide

“When AI gets imbedded into our personal assistants, that’s when Native really takes off.”
~ Mark Holden, PHD Media

“Yes (AI will have consciousness).”
~ Sir Tim Berners-Lee, PHD Worldwide

Conference Link: Cannes Lions

Jun 23

Cannes Lions, part 4

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Cannes Lions
June 21-27, 2015
Cannes, France

“I’m not here to talk about dmps, dsps, ssps or motherf*cking P-I-M-Ps….”
~ Greg Brooks, Mindshare

“If companies don’t try to do things like this, (beta lightwave test) we wont know what the possibilities are.”
~ Greg Brooks, Mindshare

“83% of the money spent in marketing is spent to appeal to the sense of sight—only 10% is music.”
~ iV

“The CMO has the outside in perspective, which is so valuable to the rest of the C-suite.”
~ Kathleen Hall, Microsoft

“Data has evolved what the CMO’s role is—not just great campaigns, but (using data) to be closer to customers.”
~ Ron Amram, Heineken

Visual Quote:
Pharrell Williams - Cannes Lions
Image Credit

“You have to prove the value of marketing every year… data helps a lot (especially with short term).”
~ Kathleen Hall, Microsoft

“Leveraging data—is a different behavior for an organization of 8,000 people!”
~ Lisa Weinstein, Starcom MediaVest

“None of us have enough money to do everything we want to do—so prioritizing decisions keeps us up at night.”
~ Kathleen Hall, Microsoft

“Sometimes the packaging of the data is as important as the data itself.”
~ Kathleen Hall, Microsoft

Data showed a huge difference (+65%)  for being humorous, but not snarky (with Cortana vs Siri).”
~ Kathleen Hall, Microsoft

Conference Link: Cannes Lions

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