Matt Wurst - OMMA Social

OMMA Social

OMMA SocialMay 20, 2013 New York, New York “People really like the behind the scenes look—not just the high production value stuff.” ~ Guy Yalif, Twitter “A 4.2% increase in Twitter volume equals a 1% increase in Television ratings.” ~ Nielsen stat from Guy Yalif, Twitter “Do you ever take a picture of an ad and …

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Ray Velez - Creative Week

Creative Week, part 2

Creative Week May 6 – May 10, 2013 New York, New York “Do something uncomfortable today.” ~ as tweeted by Deep Focus “Your data is only as good as your analysis of it.” ~ Melissa Barnes, Twitter “The best ads are created, when they’re taken from editorial where creativity is at its most unhinged.” ~ …

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Po Bronson - WIRED Business Conference

WIRED Business Conference

WIRED Business Conference April 27 – May 1, 2013 New York, New York “People are buying cars today as an accessory to their smartphone.” ~ Paul Jacobs, Qualcomm “To bet on a new idea, you have to have faith. You can’t analyze it or justify it.” ~ Evan Williams, Medium & Twitter “I like to …

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Matt Derella - Creative Week

Creative Week, part 1

Creative Week May 6 – May 10, 2013 New York, New York “With today’s landscape, we have to embrace and accept a looser grip on our brand’s narrative.” ~ Bert Moore, StrawberryFrog “By creating tools/platforms that are useful to consumers, the brand turns into a service. This is invaluable.” ~ Bob Lord, Razorfish “You don’t …

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Tina Brown - Digitas NewFront

Digitas NewFront

Digitas NewFront May 2, 2013 New York, New York “Challenge of old advertising: ‘Buy these jeans now, get laid later… but what if I’m getting laid now!?’” ~ Douglas Rushkoff, Author “The only way for a brand to live in a realtime universe is for the brand to be the story.” ~ Douglas Rushkoff, Author …

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OMMA SocialCreative Week, part 2WIRED Business ConferenceCreative Week, part 1Digitas NewFront

Apr 30

TechCrunch Disrupt

Categories:

Social Media & Marketing

ny-disrupt-2013-logo
TechCrunch Disrupt
April 27 – May 1, 2013
New York, New York

“Email is the bane of our existence, which we deal with in different ways… including therapy.”
~ John Frankel, ff Venture Capital

“To get brand advertising to move to digital, you have  to create the right environment, which we are trying  to do with Flipboard.”
~ Mike McCue, Flipboard

“You compare your product (Han:dle) to Google Wave?—the segue of email systems!!!”
~ John Frankel, ff Venture Capital

“To build for the future, you have to build not for mobile, but for a 24/7 multi-screen world.”
~ Neal Mohan, Google

“The 140 characters is becoming a caption… into a rich experience.”
~ Kevin Weil, Twitter

Visual Quote:
John Borthwick - TechCrunch Disrupt
Image Credit

“We want to create a company culture where we can innovate at scale…..  We’re looking for companies that have vision and want to innovate at scale. We’ve made 20 acquisitions over last 3 yrs.”
~ John Donahoe, eBay

“What’s frivolous today, might make you a lot of money in the future.”
~ VC panel, as tweeted by Nitin Lakhotia

“I like to sit at home and push buttons,  since I’m anti-social.”
~ David Tisch, BoxGroup/TechStars

Conference Link: TechCrunch Disrupt

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Apr 22

#Twitter4Brands

Categories:

Social Media & Marketing

twitter4brands
#Twitter4Brands
April 18, 2013
London, United Kingdom

“TV and Twitter are amazingly symbiotic.”
~ Bruce Daisley, Twitter UK

“As news & culture get faster, the brands have to take part in those real time conversations to stay relevant.”
~ Oliver Snoddy, Twitter UK

“Music is built upon the simplicity of Twitter, but has behind it the power of the discovery engine that Twitter has.”
~ Tony Wang, Twitter UK

Visual Quote:
Kevin Weil - twitter4brands
Image Credit

“We want to help you bring the right content to the right people at the right time.”
~ Tony Wang, Twitter UK

“Being a great person is a competitive advantage.”
~ Peter Chernin, The Chernin Group

“Being informative is more valued” slide:
being informative

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Apr 18

D: Dive Into Mobile

Categories:

Social Media & Marketing

dive into mobile
D: Dive Into Mobile
April 15-16, 2013
New York, New York

“What search is for the web, map is for mobile.”
~ Noam Bardin, Waze

“We wear Google Glass all the time, but did not take it to North Korea or Burma. We didn’t want to freak them out. They have guns.”
~ Eric Schmidt, Google

“I love people who ban things that they have not even seen or used (re Google Glass).”
~ Eric Schmidt, Google

Visual Quote:
Jason Spero - Dive Into Mobile
Image Credit

“Last time I checked, you can’t have half Open Source.”
~ Eric Schmidt, Google

“What are people good at – intuition. What are computers good at? Memory.”
~ Eric Schmidt, Google

People in the developing world complain not about censorship, but corruption — and technology can solve that.”
~ Eric Schmidt, Google

Conference Link: D: Dive Into Mobile

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Apr 17

IEG, part 2

Categories:

Event Tech

IEG
IEG 2013
April 14-17, 2013
Chicago, Illinois
Part 2

“Culture is the only competitive advantage. It’s impossible to copy.”
~ Jim Stengel, Author

“Do you have an inspiring Ideal that drives growth? Do your partnerships come from and reinforce your Ideal?”
~ Jim Stengel, Author

“The marketing-advertising-sponsorship ecosystem needs to evolve with the world around it.”
~ Frank Cooper, PepsiCo

“Real value doesn’t automatically flow from traditional sponsorship.”
~ Frank Cooper, PepsiCo

“Real value comes from creating something that adds value to people’s lives.”
~ Frank Cooper, PepsiCo

Visual Quote:
Frank Cooper - IEG
Image Credit

“Do not fall in love with your model over your mission,”
~ Kyle Zimmer, First Book.

“Consumers embrace brands that help them define themselves and who they aspire to be.”
~ Frank Cooper, PepsiCo

“Events should create an emotional, cultural legacy resonating for years. Brands shouldn’t spend millions on one-off events.”
~ Pablo Ganguli, Liberatum

“We’re moving from segmentation by demographics to segmentation by passion.”
~ Lesa Ukman, IEG

brand evolutionFrank Cooper slide: From function, to badgering, to DIY brand values, how brand meaning has evolved.

Conference Link: IEG 2013

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Apr 17

IEG, part 1

Categories:

Event Tech

IEG
IEG 2013
April 14-17, 2013
Chicago, Illinois
Part 1

Primary take away from first workshop: “Sponsoring is about emotional engagement.”
~ as tweeted by Liisa Eerola

“Check your potential sponsorship partners engagement levels. Social engagement is the new beauty contest”
~ Lesa Ukman, IEG

“Activation used to be about one big idea, now about lots of little ones.”
~ Lesa Ukman, IEG

“Nothing sells anymore in sponsorship that is not customized.”
~ Michael Wright, IEG

“The smartphone has replaced TV as the first screen.”
~ Lesa Ukman, IEG

Visual Quote:
Lesa Ukman - IEG
Image Credit

“New trend: cause marketing becomes ‘meaningful marketing’ to integrate all of a sponsors’ efforts behind one idea….”
~ as tweeted by Alysha Light

“Don’t just measure what is easy, measure what’s important.”
~ as tweeted by Ad Maatjens

” They (Red Bull) are like the canary in the coal mine. So far ahead.”
~ Lesa Ukman, IEG

“Trust your inner consumer.”
~ Pete Blackshaw, Nestle

“You can’t bring a rodeo to a rave… well you can, but results will be mixed.”
~ Scott McNeary, SXSW

Conference Link: IEG 2013

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