Dec 10

IGNITION, part 4

ignition-2015
Business Insider IGNITION
December 8-9, 2015
New York, New York

“Latency is not caused by the publisher. The problem is an over abundance of technology in the ad.”
~ Jeff Burkett, The Washington Post

“Protect and defend is not a strategy. Maker Studios is here to entertain, inform & delight.”
~ Jason Krebs, Maker Studios

“Are you ready for this? The screen as we know it is going away. In 15 years, we won’t use smartphones as we know then today.”
~ as tweeted by Marie C Beuth

“One thought is that ads have to suck—we’ve proved that that is not true (re: branded vines). Vine is like the new television spot—it’s about winning hearts and minds.”
~ Rob Fishman, Niche

“We get asked about Occulus all the time, because marketers want to be ahead of the next thing. With Occulus, it is really too early to be thinking about Marketing.”
~ Carolyn Everson, Facebook

Visual Quote:
Al Roker - BI Ignition15
Image Credit

“Working for Mark makes you better everyday, because look who you are working for…”
~ Carolyn Everson, Facebook

“We have maintained a hungry company and a humble company, even though we are a big company.”
~ Jeff Immelt, General Electric

“This is a fundamental wake up call for advertising—(you need) quality content in a digital environment.”
~ Mark Thompson, NYTimes

“There won’t be many journalistic destinations in the smart phone future—we want to be one of them”.
~ Mark Thompson, NYTimes

“Virtual Reality has a role to play… the interest in it for branded content is extremely high.”
~ Mark Thompson, NYTimes

Conference Link: Business Insider IGNITION

Dec 09

IGNITION, part 3

ignition-2015
Business Insider IGNITION
December 8-9, 2015
New York, New York

“As things become more Native, publishers take on some of the aspects of great creative services organizations.” ~ Philippe von Borries, Refinery29

“Ad Blocking is only going to filter out the toxic stuff.”
~ Philippe von Borries, Refinery29

“I’ve been reading for 30 years that TV is dying—people are just watching it differently.”
~ Les Moonves, CBS

“We want you wherever we can get you.”
~ Les Moonves, CBS

“I tried to watch the first season of 24, but he had a flip phone, and I was ‘like, this doesn’t work for me’.”
~ from Teen Panel

Visual Quote:
Ted Livingston - BI Ignition15
Image Credit

“Outdoor will not lose one inch of market share, even as internet takes over TV.”
~ Maurice Levy, Publicis

“Data may be the new or white oil, but the value is in refining it, not owning the ‘oil field’.”
~ Maurice Levy, Publicis

“Most of our clients will be disrupted by digital—we have to have the capabilities to help them transform themselves.”
~ Maurice Levy, Publicis

“With the acquisition of Sapient, we can do the consulting… implement the new platforms and help (clients) change.”
~ Maurice Levy, Publicis

“74% of U.S teens expect their next phone will be an iPhone.” (huge)
~ as tweeted by Hubert Michaux

Conference Link: Business Insider IGNITION

Dec 08

IGNITION, part 2

ignition-2015
Business Insider IGNITION
December 8-9, 2015
New York, New York

“My dad survived the depression—it scarred him, to scar me.”  (so I don’t take anything for granted)
~ Brian Roberts, Comcast

“Short form content is not long form, but shorter—it’s a whole new medium.”
~ Ynon Kreiz, Maker Studios

“We look for someone on our team who has a ‘crush’ on a platform or content area.” (to spin up new biz areas)
~ Jonah Peretti, BuzzFeed

“The best comparables for Buzzfeed… are the early studios of almost 100 years ago.”
~ Jonah Peretti, BuzzFeed

“People miss the fact that iconic brands CNN, ESPN got their start as swashbuckling (rough around edges) disruptions.”
~ Jonah Peretti, BuzzFeed

Visual Quote:
Lisa Utzschneider - BI Ignition15
Image Credit

“We want to skate to where the puck is going—which is snackable, shareable content.”
~ Lowell McAdam, Verizon

“Large Telecom companies are not the most agile—we are looking to disrupt ourselves.”
~ Lowell McAdam, Verizon

“We think (in future) all content, video and advertising is going to be streamed.”
~ Anthony Wood, Roku

“Our business is to be the operating system for your TV.”
~ Anthony Wood, Roku

“The shitty models from previous digital ads are not going to work in mobile.”
~ Patrick Keane, Sharethrough

Conference Link: Business Insider IGNITION

Dec 08

IGNITION, part 1

ignition-2015
Business Insider IGNITION
December 8-9, 2015
New York, New York

“The role of an analyst is to set yourself up for total humiliation.” (via predictions)
~ Henry Blodget, Business Insider

“Media habits do not change—we keep doing what we grew up doing.”
~ Henry Blodget, Business Insider

“If all ads are blocked, free content will go away, but I don’t think that will happen.”
~ Henry Blodget, Business Insider

“In digital/mobile, 30 seconds is an eternity.”
~ Henry Blodget, Business Insider

“Messaging apps are the next big platform.”
~ Henry Blodget, Business Insider

Visual Quote:
Henry Blodget - BI Ignition15
Image Credit

“Glasses, watches, VR, cars: none of them are the next big platform.”
~ Henry Blodget, Business Insider

“Old media don’t die—they just get niche-ified” (see radio)
~ Henry Blodget, Business Insider

“Traditional TV networks will go through decades of pain.”
~ Henry Blodget, Business Insider

“Digital Media is the new ‘big media’, and power is more concentrated than ever.”
~ Henry Blodget, Business Insider

“Steve Jobs asked me at one point why we didn’t put WiFi into every set top box—I went back and asked, ‘what’s WiFi?’“
~ Brian Roberts, Comcast

Conference Link: Business Insider IGNITION

Dec 03

Vision 2020

vision-2020-logo1
Vision 2020
December 3, 2015
San Francisco, California

“Entrepreneurs never speak with conditional language.”
~ Chris Sacca, Lowercase Capital

“You should believe that every single person you give equity to should make your remaining equity even more valuable.”
~ Chris Sacca, Lowercase Capital

“Physical retail is no longer about distribution & fulfillment, it’s now about experience & brand engagement.”
~ Randy Komisar, Kleiner Perkins

Visual Quote:
Randy Komisar - Vision 2020
Image Credit

“If we are just a small drop in that bucket of change, it’ll all be worth it.”
~ Dan Price, Gravity Payments

“People are getting tired of the current advertising model, this will dramatically change by 2020.”
~ Evan Williams, Medium

“I don’t ever assume I deserve to be where I am…only that I had to try a much as possible.”
~ Evan Williams, Medium

Conference Link: Vision 2020

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