Apr 06

4A’s Transformation, part 4


4A’s Transformation
April 2-5, 2017
Los Angeles, California

(On ANA & 4A”s) “Rift is overstated, it’s a partnership, we have to have debates.”
~ Marc Pritchard, Procter & Gamble

“Let’s all turn the page, raise the bar and find that magic again, together.”
~ Marc Pritchard, Procter & Gamble

“The most important ad model is restraint.”
~ Peter Naylor, Hulu

“People leave our competitors  to come to us because they have ‘overstuffed the bird’ (with too many ads).”
~ Peter Naylor, Hulu

“If you are rich enough, or young and smart enough, to avoid advertising, you will.” (quoting Scott Galloway)
~ Rob Norman, GroupM

“I really feel that programmatic has gotten the worst wrap.”
~ Gayle Meyers, Luma Partners

“It scares me that a lot of brands are trying to do this (programmatic) themselves.”
~ Alex Schneider, The Trade Desk

Visual Quote:

Image Credit

“We want people who can do complex math and speak in complete sentences.”
~ Kelly Clark, GroupM

“Programmatic in display has been a dress rehearsal (for all these other ad forms).”
~ Alex Schneider, The Trade Desk

“Programmatic has moved from the edge, to the core of our business.”
~ Megan Pagliuca, Accuen

“We may be at the beginning of the end of the forced viewing economy.”
Lou Paskalis, Bank of America

“We are all reinventing ourselves for a post-advertising world.”
Lou Paskalis, Bank of America

“If you don’t like change, you will like irrelevancy even less.”
~ Wenda Harris Millard, MediaLink

Conference Link: 4A’s Transformation

Apr 05

4A’s Transformation, part 3


4A’s Transformation
April 2-5, 2017
Los Angeles, California

“We want new emerging standard formats, like 6-second video, (but need to remember) it’s not a new short 15-second spot.”
~ Marie Gulin, L’Oréal USA

“In an industry that’s being disrupted you constantly have to be thinking about when to pivot and evolve”
~ Marla Kaplowitz, MEC

“84% of Americans believe that brands have the power to make the world better.”
~ McCann survey

“Time to move on and do something Americans do well: get something done.”
~ Kathleen Hall, Microsoft

“We think a sweet spot for Twitter is live video and the conversation around it.”
~ Peter Greenberger, Twitter

Visual Quote:

Image Credit

“People are recognizing that when journalism fails, (it’s a problem).”
~ Farhad Manjoo, New York Times

“When journalism fails, important parts of society fail.”
~ Farhad Manjoo, New York Times

“For Twitter, never have we been more relevant or more influential.”
~ Peter Greenberger, Twitter

“Twitter’s relationship with Trump is complicated, but isn’t it great to have insight into his mind?” (quoting Twitter CEO Jack Dorsey)
~ Peter Greenberger, Twitter

“People aren’t looking for information, they’re looking for affirmation (when it comes to news we consume).”
~ Steve Rubel, Edelman

Conference Link: 4A’s Transformation

Apr 04

4A’s Transformation, part 2


4A’s Transformation
April 2-5, 2017
Los Angeles, California

“Brands need to move beyond interruptive model, focus on strong narrative.”
~ Scott Donaton, Digitas

“Brands need to be interesting to people instead of interrupting people.”
~ Scott Donaton, Digitas

“Pinterest is a tool to design your life, not a social network.”
~ Ben Silbermann, Pinterest

“People don’t know what they are looking for until they see it.”
~ Ben Silbermann, Pinterest

“There was scale for us (and Toyota) on Twitter at the Daytona 500.”
~ Chris Nicholls, Saatchi & Saatchi

Visual Quote:

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“We are trying to win over the hearts and minds of fans… by enhancing their experience… through media.”
~ Chris Nicholls, Saatchi & Saatchi

“How do we as an industry insure brand safety?”
~ Tara Walpert Levy, Google

“We have jump started working with trusted partners to offer third party brand safety verification.”
~ Tara Walpert Levy, Google

“I tell my teams—you have to learn the codes for each different platform—to get your drivers license.”
~ Marie Gulin, L’Oréal USA

“We live in the best of times (new languages, emojis,gifs) and the worst of times (tech challenges).”
~ Marie Gulin, L’Oréal USA

Conference Link: 4A’s Transformation

Apr 03

4A’s Transformation, part 1


4A’s Transformation
April 2-5, 2017
Los Angeles, California

“Your career will begin where your comfort zone ends.”
~ Denise Wong, George P. Johnson

“There’s no such thing as absolute value. We depend on context and comparison to make buying decisions.”
~ Tim Williams, Ignition Consulting Group

“Support is the single greatest gift you can give. Fear has absolutely no place in your organization.”
~ Melissa Healy, The Abundancy

“How would you #hashtag the Mona Lisa?”
~ David Berkowitz, Sysomos

“There is a huge visual data gap in how we currently track and analyze social media.”
~ David Berkowitz, Sysomos

Visual Quote:

Image Credit

“The promise of data is, (does it) give insights that substantially change direction of (our marketing)?”
~ Susan Noonan, Butler, Shine, Stern & Partners

“I think it’s healthy to have Snapchat grow and be a competitor to Google and Facebook.”
~ Michael Roth, IPG

“I actually had to sit down with my granddaughter and have her show me how to use Snapchat.”
~ Michael Roth, IPG

“When there is a duopoly in digital media, you always root for someone else to keep them honest.”
~ Michael Roth, IPG

“The lack of female leadership in this industry is almost embarrassing.”
~ Michael Roth, IPG

Conference Link: 4A’s Transformation

Mar 29

Connected Health


Connected Health
March 28, 2017
San Francisco, California

“We like to think we are going to live longer than our parents, but that is not always true.”
~ John Shepherd, UCSF

“J and J is very much a data company. To get approved by FDA, we have to prove things work.”
~ Alexander Grunewald, J&J Innovation

“Patients are very interested in sharing data under the right conditions, such as in a clinical trial.”
~ Alexander Grunewald, J&J Innovation

“The healthcare system sometimes feels like its held together by duct tape.”
~ Alexander Grunewald, J&J Innovation

“The arc of healthcare turns toward outcomes.”
~ Alexander Grunewald, J&J Innovation

Visual Quote:

Image Credit

“We don’t see value in data (per se) — we see value in feedback loops.”
~ Christine Lemke, Evidation

“There is no real ownership of data. It’s not like a deed to your house. Once I share it, its gone.”
~ Christine Lemke, Evidation

“If you are a health startup—move fast, but don’t break trust.“ (re patient data)
~ Christine Lemke, Evidation

“We do need to do a better job of letting consumers know what is in it for them.“ (re data)
~ Alexander Grunewald, J&J Innovation

“Ironically, the P in Hipa is for portability not privacy.”
~ Christine Lemke, Evidation

Conference Link: Connected Health

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