Mar 29

4A’s Transformation, part 6

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4A’s Transformation
March 21-24, 2016
Miami, Florida

“Accenture has hired 90,000 Millennials in the last year.”
~ Christopher Tkaczyk, Fortune

“Accenture found Millennials want and need to have a higher purpose at work.”
~ Christopher Tkaczyk, Fortune

“Lotame was the first DMP, before DMP’s existed and before the alphabet soup of the Lumascape.”
~ Doron Wesley, Lotame

“This (Lotame) is not revolutionary, it is televisionary.”
~ Doron Wesley, Lotame

“I am a big fan of LinkedIn & leveraging your profile—I don’t even look at resumes—they are so limited.”
~ Eileen Benwitt, Horizon Media

“If you can spot exponential disruptions first, you have a tremendous advantage.”
~ Salim Ismael, Singularity University

“Ironically, space station has no space—its taken up by spare parts. We’ve now 3D printed the first parts in space.”
~ Salim Ismael, Singularity University

“We are doubling our ability to measure the brain each year.”
~ Salim Ismael, Singularity University

Visual Quote:
Doron Wesley at #4AsTransformation
Image Credit

“The blockchain is the most disruptive technology I have seen—it decentralizes authentication.”
~ Salim Ismael, Singularity University

“Objectification of women is so ubiquitous that we don’t even see it.”
~ Madonna Badger, Badger & Winters

“Hispanics and African Americans make up the world’s fourth largest global economy—$3.5 Trillion.”
~ as tweeted by Scott McAfee

“You have permission to be confused. Programmatic is hard!”
~ Rich Wing, Quantcast

“Agencies need to remove frictions from the marketplace (like Google and Facebook) if we are to succeed.”
~ Barry Lowenthal, Media Kitchen

“We stay close to the VC’s, because they are closer to the market, and are funding innovation.”
~ Barry Lowenthal, Media Kitchen

“The winners going forward will be the agencies who have the most curious staff.”
~ Barry Lowenthal, Media Kitchen

“Ad blocking is the largest boycott in the world—$200M people.”
~ Jim Hirshfield, PageFair (quoting Searles)

“We can now tell agencies we won’t do a certain invasive ad because of ad blocking, and they actually listen.”
~ Jeff Burkett, Washington Post

Conference Link: 4A’s Transformation

Mar 28

4A’s Transformation, part 5

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4A’s Transformation
March 21-24, 2016
Miami, Florida

“The people of the Republican Party lost touch with the customer.” (giving rise to Trump)
~ Rishad Tobaccowala, Publicis

“The only thing that matters anymore is content—and the most important is sports.”
~ Jeffrey Cole, USC Annenberg

“For people under the age of 30, only 20% of TV viewing is live and dominated by sports.”
~ Jeffrey Cole, USC Annenberg

“We are partnering with Sharethrough to bring programmatic to the native space.”
~ Meredith Hall, TheTradeDesk

“For programmatic to work, people have to be able to pull the different levers, not just the price levers.”
~ Joan Gillman, Time Warner Cable

Visual Quote:
Linda Yaccarino at #4AsTransformation2
Image Credit

“At the top of the list for our members, has been the need for programmatic training.”
~ Bill Tucker, 4A’s

“It is critically important to me that we all understand the programmatic ecosystem.
~ Konrad Feldman, Quantcast

“Programmatic training is not a ‘one and done’ thing, as the landscape keeps changing.”
~ Konrad Feldman, Quantcast

“Trump will not win… the new mainstream of America is a different demographic.”
~ Sir Martin Sorrell, WPP

“You have to be the Chief Differentiation Officer… in a world where the danger is to be commoditized.”
~ Sir Martin Sorrell, WPP

Conference Link: 4A’s Transformation

Mar 25

4A’s Transformation, part 4

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4A’s Transformation
March 21-24, 2016
Miami, Florida

“You shouldn’t be spending a dollar with us, unless we are driving an actual return—a lift.”
~ Carolyn Everson, Facebook

“You should only be spending on Facebook and Instagram if it’s driving results and adding real value.”
~ Carolyn Everson, Facebook

“We have a front row seat at the nexus of the disrupters and the disrupted.”
~ Rob Norman, GroupM

“This is the era of the customers voice… If the customer is more empowered, marketing is more important.”
~ Rishad Tobaccowala, Publicis

“There are two parts to advertising: Plumbing and Poetry. You have to get both right, it can’t be just plumbing.”
~ Rishad Tobaccowala, Publicis

Visual Quote:
Carolyn Everson at #4AsTransformation
Image Credit

“Millennials are more brand conscious—the opportunities with them are amazing.”
~ Rishad Tobaccowala, Publicis

“Rather than throwing (targeted) spears at people, create a great experience and have them impale themselves on it!”
~ Rishad Tobaccowala, Publicis

“Segregated marketing is like pissing in the wind… my thought is let’s just take one big sh*t and be done.”
~ Rishad Tobaccowala, Publicis

“We need to be careful not to lose touch with our clients, our people, and the customers of our clients.”
~ Rishad Tobaccowala, Publicis

“You can’t help clients if you’re scared all the time.”
~ Rishad Tobaccowala, Publicis

Conference Link: 4A’s Transformation

Mar 24

4A’s Transformation, part 3

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4A’s Transformation
March 21-24, 2016
Miami, Florida

“All my regrets are around (disruptive) things we didn’t do. If you don’t try, you don’t learn.”
~ Mark Thompson, Author

“I vote 95% of my Board—I am the Stalin of my company.”
~ Shane Smith, VICE

“Winter is coming (and quicker than its coming on Game of Thrones).”
~ Mark Thompson, Author

“We want to make great shit—but it’s a war—people (and agencies) don’t want to leave SOP.”
~ Shane Smith, VICE

“Everyday we have to manage the present and invent the future.”
~ Wendy Clark, DDB North America

Visual Quote:
Wendy Clark at #4AsTransformation
Image Credit

“We have a macro view of the world, because of our data set (which is huuuuuge!)”
~ Jann Martin Schwarz, LinkedIn

“The companies that are most successful are really working on building their talent brands.”
~ Jann Martin Schwarz, LinkedIn

“We are seeing a future where the silos (hr, admin, training, comms) all need to flow together.”
~ Jann Martin Schwarz, LinkedIn

“In the Talent world, attribution is very clear—we can show talent gained and kept from your Talent Branding efforts.”
~ Jann Martin Schwarz, LinkedIn

“Most celebrities are household names, we are handheld names.” (on the strength of social media creators)
~
Simone Shepherd, Actor/Writer/Director

Conference Link: 4A’s Transformation

Mar 23

4A’s Transformation, part 2

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4A’s Transformation
March 21-24, 2016
Miami, Florida

“Publicis is no longer a holding company—we feel this model is dead.”
~ Maurice Levy, Publicis

“We need analchemy of creativity… magic that can transform companies.”
~ Maurice Levy, Publicis

“We are the people for Christ’s sake who are building the brands—we should be respected for this!”
~ Maurice Levy, Publicis

“We are not stupid—we can add technology, and help our clients grow their business better than anyone else.”
~ Maurice Levy, Publicis

“I feel like I’m at a Trump rally. The anger.”
~ Jim Rutenberg, New York Times

Visual Quote:
Shane Smith at #4AsTransformation
Image Credit

“I think we don’t learn enough from the past—we have short memories.”
~ Maurice Levy, Publicis

“This election process shows that truth-telling and authenticity really matter.”
~ Mark Thompson, Author

“We decided—we are just going to press record (and share news) without a political opinion.”
~ Shane Smith, VICE

“You are going to see a bloodbath—media will consolidate… mark my words—it’s going to speed up.
~ Shane Smith, VICE

“The downward pressure from programmatic leaves everyone searching for premium—it’s the only way you can survive.”
~ Shane Smith, VICE

Conference Link: 4A’s Transformation

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