Oct 01

IAB Mixx

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IAB Mixx
September 29-30, 2014
New York, New York

“The audience doesn’t care about the platform, they care about the content.”
~ Kevin Spacey, Actor

“With all this data in the cloud, one day it will fall and crush us.”
~ Maurice Lévy, Publicis Groupe

“I think the best part of advertising week over the years had been the parade.”
~ Kevin Spacey, Actor

Visual Quote:
Kevin Spacey - IAB Mixx
Image Credit

“Within 10 years, holding companies won’t exist in their current form.”
~ Maurice Lévy, Publicis Groupe

“We are in the 3rd golden era of TV, where the creatives have more control of content than ever.”
~ Kevin Spacey, Actor

Conference Link: IAB Mixx

Sep 30

Advertising Week, part 1

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Advertising Week
September 29 – October 3, 2014
New York, New York

“Precision targeting has outpaced creative.”
~ Matt Mulderink, Starcom MediaVest

“The consumer doesn’t ask if it’s branded content, they feel good about a brand that enhanced the experience.”
~ Russell Wallach, Live Nation

“When it comes to mobile apps (at events) ‘battery is currency.'”
~ Craig Hanna, Econsultancy

“You’ve got to think about utility for the customer.”
~ Craig Hanna, Econsultancy

“Beacons serve as an extension of our App.”
~ Ellsa Padilla, Barclays Center

Visual Quote
Denise Karkos - Advertising Week
Image Credit

“We (got into Beacons) after learning from NBA what was up and coming—they do the research for us.”
~ Ellsa Padilla, Barclays Center

“On the venue side, right now we are looking at what Levi’s Stadium is doing.”
~ Ellsa Padilla, Barclays Center

“You are going to be able to do everything on your mobile device—pay, ticket, everything.”
~ Ellsa Padilla, Barclays Center

“The best (location) work will be the work you don’t even notice—like what Disney is doing.”
~ Derek Fridman, Creative Dir Huge

“Data is just people in disguise.” (at the New Definition of Data panel)
~ Chia Y. Chen, Digitas Mobile

Conference Link: Advertising Week

Sep 24

ExactTarget Connections

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ExactTarget Connections
September 23-25
Indianapolis, Indiana

“You don’t just rhyme words (anymore). You rhyme experiences. Rhyme UIs with products. Rhyme products with cultures.”
~ will.i.am, Musician

“I just wanted to surround myself with engineers all the time so I could think of things and they could make it.”
~ will.i.am, Musician

“The tools that are out there to entertain and connect are amazing right now.”
~ will.i.am, Musician

“Mindshare is more important than marketshare.”
~ Beth Comstock, GE

Visual Quote:
Beth Comstock - ExactTarget Connections
Image Credit

“If you don’t believe that big companies should become verbs, then Google it.”
~ will.i.am, Musician

“Twitter didn’t invent hashtags… their users did. But, Twitter noticed and incorporated that into their product.”
~ as tweeted by Sandy Dunwoody

“The beauty of customer journey marketing is that it’s the intersection between real-time actions + long-term value.”
~ Gabriel Stricker, Twitter

Conference Link: ExactTarget Connections

Sep 23

LinkedIn TechConnect

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LinkedIn TechConnect
September 23, 2014
Menlo Park, California

“If you knew the slightest thing about me, you would know this (message) is highly unlikely going to engage.”
~ Kevin Scott, LinkedIn

“If someone I know and trust hands it to me, I’m much more likely to read and adopt.” (on marketing that works with the CIO)
~ Kevin Scott, LinkedIn

“Once I got over the idea that it wasn’t my idea – I did it!”
~ as tweeted by LinkedIn Marketing

“We should all not be surprised by how much disruption is left in the Mobile Engine.”
~ Kevin Scott, LinkedIn

“Technology is a how, it’s not a why.”
Joshua Reynolds, Blanc & Otis

“Be relevant. Be helpful. Be everywhere.”
~ David Thacker, LinkedIn

Visual Quote:
LinkedIn TechConnect - Joshua Reynolds 2
Image Credit

“You will be able to buy advertising, not just on LinkedIn, but across the Bizo network of sites.”
~ David Thacker, LinkedIn

“Don’t hate the media, become the media.”
~ Jason Miller, LinkedIn (quoting Jello Biafra on Content Marketing)

“Conferences and trade shows are hyper-concentrated (sources) of content in your industry.”
~ David Thacker, LinkedIn

“Weaponize your content—is there a hook as well as a worm?”
~ Jason Miller, LinkedIn (quoting Chris Brogan)

“Strangle it until there is no more life and then bury it out in the desert.” (re: the Tony Soprano approach to content)
~ Jason Miller, LinkedIn

“Don’t create random acts of content.”
~ Jason Miller, LinkedIn

Conference Link: LinkedIn TechConnect

Sep 17

Ad Age Digital SF, part 2 & CMO Strategy Summit

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Ad Age Digital SF & Ad Age CMO Strategy Summit
September 16-17, 2014
San Francisco, California

“We look at experiential, as serving goals beyond marketing goals–retail, CSR, (overall storytelling).”
~ Matt Lower, Sub Rosa

“These (physical-digital) things may seem like stunts, but I see them as seeds (that can bear fruit over time.)”
~ Stephen Clements, AKQA

“Are these programs the enemy of scale?” (Question posed to physical-digital /experiential marketing panel)
~ Tim Peterson, Advertising Age

Visual Quote:
Stephen Clements - Ad Age Digital SF
Image Credit

“No one buys anything without first typing the name into Google.”
~ as tweeted by Marie Nicole

“Plan around a journey, not a funnel.”
~ as tweeted by Adam Kleinberg

“The word ‘vendor’ is poison in an agency relationship.”
~ Matt Jauchius, Nationwide Insurance

Conference Link: Ad Age Digital SF & Ad Age CMO Strategy Summit

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