Mar 25

4A’s Transformation, part 4

transformation2
4A’s Transformation
Austin, Texas
March 22-25, 2105

“If we were to take brands out, there wouldn’t be any Pinterest—2/3rds+ of content is from companies.”
~ Kevin Knight, Pinterest

“30 Billion Pins have been put into 750M Boards on Pinterest.”
~ Kevin Knight, Pinterest

“We are looking at our top trending Pins, and using that info to optimize.”
~ Dana Shank, Kraft

“Facebook is what you have done, Twitter is what you are doing now, Pinterest is what you want to do.”
~ as tweeted by Jennifer Lewis

“The key attribute of the most successful brand content on Pinterest is that it’s helpful.”
~ Kevin Knight, Pinterest

Visual Quote:
Tim Armstrong - transformation
Image Credit

“The best way to retain talent is the same way is to have a great agency: Do great work, innovate, diversify.”
~ Mike Sheldon, Deutsch

“I find the question about agency-of-record or not to be like which is the best body of water—a lake, river, bathtub, ocean”.
~ Susan Credle, Leo Burnett

“Television is still a thing.”
~ John Montgomery, GroupM

“TV has 370B in spending and 3.8 hours of viewing per day, and 100% of television is viewable.”
~ John Montgomery, GroupM

“The beeps coming out of machines should allow creatives to do better jobs.”
~ Tim Armstrong, AOL

Conference Link: 4A’s Transformation

Mar 24

4A’s Transformation, part 3

transformation2
4A’s Transformation
Austin, Texas
March 22-25, 2105

“We don’t know the future—what can we do in the next 3-6 months?”
~ Ben Jones, Google

“It isn’t that things need to be faster, it’s that they need to be chosen.”
~ Ben Jones, Google

“We want to immerse ourselves in things (and tune everything else out).”
~ Ben Jones, Google

“People will pay attention to what they want—to weave in with that is powerful (without interrupting).”
~ Ben Jones, Google

“We have more and more powerful guns, but the same old bullets, (in terms of the messages to share).”
~ Ben Jones, Google

Visual Quote:
Ben Jones - transformation
Image Credit

“This is the first time in human history where it is an advantage to be young.”
Randall Lane, Forbes

“Today’s opportunities lie with entrepreneurs who have no fear.”
~ Jan Rezab, Socialbakers

“For a 15 yr old, your parents are like your incubator.”
~ Jan Rezab, Socialbakers

“We are always experimenting, and some brands are better at that than others.”
~ Brooke Skinner, Twitter

“Pinterest is about plans for the future, not what you did in the past.”
~ Kevin Knight, Pinterest

Conference Link: 4A’s Transformation

Mar 23

4A’s Transformation, part 2

transformation2
4A’s Transformation
Austin, Texas
March 22-25, 2105

“Everybody has a Pavlovian response to their cell phone… it makes them reactive rather than pro-active.”
~ Scott Brown, The Company of Others

“It is easy to do Native, but it is also easy to do a lot of crap in Native.”
~ Jason Hill, GE

“It’s not about owning content, it’s about making it ownable.”
~ Mark Renshaw, Leo Burnett

“Once you turn on the vacuum, you have to feed it daily as a publisher.”
~ Jason Hill, GE

“30 million pieces of content are produced by brands daily.”
~ Elena Sukacheva, The Economist

Visual Quote:
Jason Hill - transformation
Image Credit

We need to get really comfortable with a situation that is always changing (in uncomfortable ways).”
Allie Kline, AOL

“Today’s consumer changes at the speed of light. Most brands cannot move quick enough. They will be disrupted.”
~ Deanie Elsner, Kraft Foods

“The Internet has allowed brands to become news platforms in and of themselves.”
~ Andrew Ross Sorkin, New York Times/CNBC

“Chipotle doesn’t make ads; it is changing the way people think about food.” (on Chipotle’s purpose)
~ Jay Russell, GSD&M

“Most burritos have 77 ingredients. There aren’t 77 ingredients in our entire company.”
~ Mark Crumpacker, Chipotle

“We go in with a solid plan, but are prepared to take advantage of happy accidents.”
~ Robert Rodriguez, El Rey Network

Conference Link: 4A’s Transformation

Mar 23

4A’s Transformation, part 1

transformation2
4A’s Transformation
Austin, Texas
March 22-25, 2105

“You don’t need Big Data–you need big answers!”
~ Laura Moser, Momentum Worldwide

“Consumers spend an estimated $300K a minute in online shopping.”
~ Laura Moser, Momentum Worldwide

“We are becoming ‘Data Hoarders’—just as more stuff does not make your house better, (same is true for data).”
~ Laura Moser, Momentum Worldwide

“Shoppers want a frictionless experience.”
~ Laura Moser, Momentum Worldwide

“When you can get a brand and a retailer to co-create, (you get the most progress) on data-based shopping programs.”
~ Laura Moser, Momentum Worldwide

Visual Quote:
Brad Bennett - transformation
Image Credit

“Interesting session on Corporate Culture at #4asTransformation: 87% of workers in US are currently NOT engaged!”
~ as tweeted by Conference Bites

“You don’t know you have a corporate culture, until you have two!” (Agency CEO about cultural issues post merger)
~ as tweeted by Conference Bites

“‘Logic work’ can be paid hourly, but ‘magic work’ should be paid via a fee (no matter the time).”
~ Brad Bennett, Wildfire

“The tech cycles are moving much more quickly than the business cycles.”
~ Scott Brown, The Company of Others

“We want to understand the next couple of waves of Chaos that are coming.”
~ Scott Brown, The Company of Others

Conference Link: 4A’s Transformation

Mar 22

SXSW Interactive, part 9

sxsw-interactive-logo
South by Southwest Interactive
March 13-17, 2015
Austin, Texas

“We are really focused on getting people to do stuff IRL (in the Real World).”
~ Aditya Koolwal, Facebook Events

“We will be experimenting soon with deep linking from search into apps for ticket purchasing.”
~ Justin Boyan, Google

Visual Quote:
Scott Owens - SXSW
Image Credit

“Often your friends don’t know the best events (which is why we use tastemakers).”
~ Scott Owens, DoStuff Media

“In Google Now, we remind you about music you like and you can specify bands in the Knowledge Graph.”
~ Justin Boyan, Google

Conference Link: South by Southwest Interactive

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