Apr 30

TechCrunch Disrupt

ny-disrupt-2013-logo
TechCrunch Disrupt
April 27 – May 1, 2013
New York, New York

“Email is the bane of our existence, which we deal with in different ways… including therapy.”
John Frankel, ff Venture Capital

“To get brand advertising to move to digital, you have  to create the right environment, which we are trying  to do with Flipboard.”
~ Mike McCue, Flipboard

“You compare your product (Han:dle) to Google Wave?—the segue of email systems!!!”
~ John Frankel, ff Venture Capital

“To build for the future, you have to build not for mobile, but for a 24/7 multi-screen world.”
~ Neal Mohan, Google

“The 140 characters is becoming a caption… into a rich experience.”
~ Kevin Weil, Twitter

Visual Quote:
John Borthwick - TechCrunch Disrupt
Image Credit

We want to create a company culture where we can innovate at scale…..  We’re looking for companies that have vision and want to innovate at scale. We’ve made 20 acquisitions over last 3 yrs.”
~ John Donahoe, eBay

“What’s frivolous today, might make you a lot of money in the future.”
~ VC panel, as tweeted by Nitin Lakhotia

“I like to sit at home and push buttons,  since I’m anti-social.”
~ David Tisch, BoxGroup/TechStars

Conference Link: TechCrunch Disrupt

Apr 22

#Twitter4Brands

twitter4brands
#Twitter4Brands
April 18, 2013
London, United Kingdom

“TV and Twitter are amazingly symbiotic.”
~ Bruce Daisley, Twitter UK

“As news & culture get faster, the brands have to take part in those real time conversations to stay relevant.”
Oliver Snoddy, Twitter UK

“Music is built upon the simplicity of Twitter, but has behind it the power of the discovery engine that Twitter has.”
Tony Wang, Twitter UK

Visual Quote:
Kevin Weil - twitter4brands
Image Credit

“We want to help you bring the right content to the right people at the right time.”
Tony Wang, Twitter UK

“Being a great person is a competitive advantage.”
~ Peter Chernin, The Chernin Group

“Being informative is more valued” slide:
being informative

Apr 18

D: Dive Into Mobile

dive into mobile
D: Dive Into Mobile
April 15-16, 2013
New York, New York

“What search is for the web, map is for mobile.”
~ Noam Bardin, Waze

“We wear Google Glass all the time, but did not take it to North Korea or Burma. We didn’t want to freak them out. They have guns.”
~ Eric Schmidt, Google

“I love people who ban things that they have not even seen or used (re Google Glass).”
~ Eric Schmidt, Google

Visual Quote:
Jason Spero - Dive Into Mobile
Image Credit

“Last time I checked, you can’t have half Open Source.”
~ Eric Schmidt, Google

“What are people good at – intuition. What are computers good at? Memory.”
~ Eric Schmidt, Google

People in the developing world complain not about censorship, but corruption — and technology can solve that.”
~ Eric Schmidt, Google

Conference Link: D: Dive Into Mobile

Apr 17

IEG, part 2

IEG
IEG 2013
April 14-17, 2013
Chicago, Illinois
Part 2

“Culture is the only competitive advantage. It’s impossible to copy.”
~ Jim Stengel, Author

“Do you have an inspiring Ideal that drives growth? Do your partnerships come from and reinforce your Ideal?”
~ Jim Stengel, Author

“The marketing-advertising-sponsorship ecosystem needs to evolve with the world around it.”
~ Frank Cooper, PepsiCo

“Real value doesn’t automatically flow from traditional sponsorship.”
~ Frank Cooper, PepsiCo

“Real value comes from creating something that adds value to people’s lives.”
~ Frank Cooper, PepsiCo

Visual Quote:
Frank Cooper - IEG
Image Credit

“Do not fall in love with your model over your mission,”
~ Kyle Zimmer, First Book.

“Consumers embrace brands that help them define themselves and who they aspire to be.”
~ Frank Cooper, PepsiCo

“Events should create an emotional, cultural legacy resonating for years. Brands shouldn’t spend millions on one-off events.”
~ Pablo Ganguli, Liberatum

“We’re moving from segmentation by demographics to segmentation by passion.”
~ Lesa Ukman, IEG

brand evolutionFrank Cooper slide: From function, to badgering, to DIY brand values, how brand meaning has evolved.

Conference Link: IEG 2013

Apr 17

IEG, part 1

IEG
IEG 2013
April 14-17, 2013
Chicago, Illinois
Part 1

Primary take away from first workshop: “Sponsoring is about emotional engagement.”
~ as tweeted by Liisa Eerola

“Check your potential sponsorship partners engagement levels. Social engagement is the new beauty contest”
~ Lesa Ukman, IEG

“Activation used to be about one big idea, now about lots of little ones.”
~ Lesa Ukman, IEG

“Nothing sells anymore in sponsorship that is not customized.”
~ Michael Wright, IEG

“The smartphone has replaced TV as the first screen.”
~ Lesa Ukman, IEG

Visual Quote:
Lesa Ukman - IEG
Image Credit

“New trend: cause marketing becomes ‘meaningful marketing’ to integrate all of a sponsors’ efforts behind one idea….”
~ as tweeted by Alysha Light

“Don’t just measure what is easy, measure what’s important.”
~ as tweeted by Ad Maatjens

” They (Red Bull) are like the canary in the coal mine. So far ahead.”
~ Lesa Ukman, IEG

“Trust your inner consumer.”
~ Pete Blackshaw, Nestle

“You can’t bring a rodeo to a rave… well you can, but results will be mixed.”
~ Scott McNeary, SXSW

Conference Link: IEG 2013

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