Jun 24

Cannes Lions, part 10

canneslions
Cannes Lions
June 18-24, 2016
Cannes, France

“We want to do (in marketing) what Coke, Nike and Apple did in the 80s, 90s and 00s.”
~ Jonathan Mildenhall, Airbnb

“There is so much bad marketing. What if the week before Cannes there were awards for the worst?”
~ Jonathan Mildenhall, Airbnb

“If there were awards for shitty marketing directors, the quality of marketing would approve.”
~ Jonathan Mildenhall, Airbnb

“In today’s world, complexity can overwhelm everything—we need to value simplicity.”
~ Jonathan Mildenhall, Airbnb

“For the first time in my career, adtech is looking really really cool.”
~ Jonathan Mildenhall, Airbnb

Visual Quote:
Jonathan Mildenhall at #canneslions
Image Credit

“Finally I am seeing solutions, like addressable TV, that let me message at a household level.”
~ Jonathan Mildenhall, Airbnb

“Where China is today, is where the rest of the world will be.”
~ Jonathan Mildenhall, Airbnb

“Great editing is looking at the 100% and picking the best 5% to show the audience.”
~ Alejandro G. Iñárritu, director/producer/writer

“Don’t take your past accomplishments forward. Live in the moment. There is always more to learn.”
~ Alejandro G. Iñárritu, director/producer/writer

“30 seconds can contain a universe. It’s a great challenge. Every second is important.”
~ Alejandro G. Iñárritu, director/producer/writer

Conference Link: Cannes Lions

Jun 23

Cannes Lions, part 9

canneslions
Cannes Lions
June 18-24, 2016
Cannes, France

“We can use virtual reality to give people new experiences of interacting with their bodies.”
~ Professor Chris Brewin, University College London

“These (VR health) experiences will be profound, across mental and physical health.”
~ Professor Chris Brewin, University College London

“You don’t need to push your brand to the forefront—it is about giving your audience a gift of an experience.”
~ Chris Milk, Within

“The fundamental technology (VR) will talk to us in our language—the experience of consciousness.”
~ Chris Milk, Within

“VR is not this new gimmick of buzzword—it is the first manifestation of a fundamental technology that will change the world.”
~ Chris Milk, Within

Visual Quote:
Kevin Kelly at #canneslions
Image Credit

“Creativity is not just a human thing. It is something other types of minds can do.”
~ Kevin Kelly, Wired

“When creativity is in the room you can feel it, we would all like to capture it–we would be printing money.”
~ Conor Brady, Writer

“AI will be creative differently than we are.”
~ Kevin Kelly, Wired

“Even though we don’t understand ourselves, we understand ourselves better than an AI.”
~ Kevin Kelly, Wired

“One of the side effects of AI is it will be a chief instrument for us to define ourselves. It becomes a tool for us to investigate how we think.”
~ Kevin Kelly, Wired

Conference Link: Cannes Lions

Jun 23

Cannes Lions, part 8

canneslions
Cannes Lions
June 18-24, 2016
Cannes, France

“If data can replace creativity, then it was a commodity in the first place.”
~ Donald Chesnut, SapientNitro

“The opportunities to create value through tech and data are massive right now.”
~ Marc de Swaan Arons, Vermeer

“We are leading, but we are leading without a roadmap.”
~ Marc de Swaan Arons, Vermeer

“Changing the way women are portrayed in advertising is not just moral, it’s economic.”
~ Keith Weed, Unilever

“In order to make things happen, you have to make things.” (urging the Cannes Lions community to help with sustainability)
~ Sir Richard Curtis, Writer/Director/Producer

Visual Quote:
Daniel Ek at #canneslions
Image Credit

“At least the cave-painters used all 360% of the cave.”
~ Marc Mathieu, Samsung

“We think VR will reinvent communication and commerce and compassion, as well as content.”
~ Marc Mathieu, Samsung

“This is the most exciting time for content since the Lumeire brothers created cinema.”
~ Marc Mathieu, Samsung

“VR is the end  of mediums as we know it.”
~ Chris Milk, Within

“VR is not this new gimmick—it is the first manifestation of a fundamental technology that will change the world.” 
~ Chris Milk, Within

Conference Link: Cannes Lions

Jun 23

Cannes Lions, part 7

canneslions
Cannes Lions
June 18-24, 2016
Cannes, France

“Cannes is increasingly striking me as a bubble. We are away from the reality.”
~ Sir Martin Sorrell, WPP

“We go back (from Cannes) to companies where the CFO and finance rule.”
~ Sir Martin Sorrell, WPP

“Forget about Brexit, Trump, Brazil, China—things are tightening.”
~ Sir Martin Sorrell, WPP

“Companies that innovate and are best in brand win.”
~ Sir Martin Sorrell, WPP

“We are rolling the Ford-Team Detroit model around the world.”
~ Sir Martin Sorrell, WPP

Visual Quote:
Keith Weed at #canneslions
Image Credit

“I think the world is going global and local.”
~ Keith Weed, Unilever

“People are searching for identity in an increasingly global world.”
~ Keith Weed, Unilever

“I have forced training through Unilever, about marketing in a digital world.”
~ Keith Weed, Unilever

“We got 85% participation (in training)—I don’t know what part of mandatory they didn’t understand!”
~ Keith Weed, Unilever

“New Term: HIPPO—where the ‘highest paid person in the room’s opinion’ (always) drives.”
~ as tweeted by Conference Bites

Conference Link: Cannes Lions

Jun 22

Cannes Lions, part 6

canneslions
Cannes Lions
June 18-24, 2016
Cannes, France

“The difference between writing for social and writing for The Times is that you have to engage your brain.”
~ Caitlin Moran, Journalist & Author

“Human beings are capable of making 10,000 expressions—3,000 of them relate to emotions.” (on data & story)
~ Matthew Luhn, Pixar

“We can’t do fantastic things based on the real, unless we know the real.” (quoting Walt Disney)
~ Matthew Luhn, Pixar

“One of the beautiful things about digital media is that digital is data.”
~ Konrad Feldman, Quantcast

“A calm designer will get you where you want to go, with the least cost in terms of your attention.”
~ Amber Case, Cyborg Anthropologist

Visual Quote:
Jessica Brillhart at #canneslions
Image Credit

“We are in so much present shock that we can’t think more than 2 minutes ahead (of the next email).”
~ Amber Case, Cyborg Anthropologist

“If anything, our kitchens and our homes are where we need less technology, not more.” (on The Dystopian Kitchen of the Future)
~ Amber Case, Cyborg Anthropologist

“In 2-3 years, camera phones become metabolized into our systems.”
~ Amber Case, Cyborg Anthropologist

“The right amount of technology is the minimal amount of technology.”
~ Amber Case, Cyborg Anthropologist

“We call it purpose now, but we have been doing it for years. It has been bubbling on.”
~ Keith Weed, Unilever

Conference Link: Cannes Lions

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