Mar 27

The CMO Club Spring Summit

The CMO Club Spring Summit
March 24-25, 2014
New York, New York

“Marketing stands for market—being the voice of the market is the best place to look.”
~ as tweeted by Courtney Smith Kramer

“Are Analytics just for measurement to prove our worth, or should they be steering our decisions to be better marketers?”
~ as tweeted by

“Marketers don’t fix the present, they create the future.” (they are force multipliers)
~ Eric Eden, Cvent

Visual Quote:
Daymond John - CMO Club
Image Credit

“Don’t fix the present, create the future” (quoting Watts Wacker)
~ Amilya Antonetti, Talk Radio Host

“Take away the word ‘sponsorship’ for the future of partnerships”.
~ Jonathan Rigby, Manchester United

“Brand is arguably one of the strongest levers to achieve business goals. Period.”
~ as tweeted by Brian Reed

Conference Link: The CMO Club Spring Summit

Mar 25

TED2014: The Next Chapter, part 2

TED2014: The Next Chapter
March 17-21, 2014
Vancouver, Canada

(In life) “We call it finding meaning, but we should call it forging meaning.”
~ Andrew Solomon, Writer

“It’s great to let go as you get older, I should have done it much sooner.”
~ Isabel Allende, Novelist

“If the most wealthy give to the least wealthy, that’s good; that’s just!”
~ Bill Gates, Bill & Melinda Gates Foundation

“Perhaps your best work comes when you side step your ego and (focus on) someone else’s story.”
~ Sting, Musician

Visual Quote:
Edward Snowden - TED
Image Credit

“Human beings are works in progress that mistakenly think they’re finished.”
~ Dan Gilbert, Harvard Psychologist; happiness expert

“People vastly underestimate how much change they’ll experience over the next 10 years.”
~ Dan Gilbert, Harvard Psychologist; happiness expert

“When we bought Android, it was small and I felt guilty working on it, but it was smart, it was the future.”
~ Larry Page, Google

“We design human nature by designing the institutions within which people live and work.”
~ Barry Schwartz, Swarthmore Psychologist

Conference Link: TED2014: The Next Chapter

Mar 24

IEG Sponsorship

IEG Sponsorship
March 23-26, 2014
Chicago, Illinois

“[To get] content is why you sponsor.”
~ Lesa Ukman, IEG

“Social media is the top channel that top brands look to in leveraging their sponsorships.” (Sponsorship decision makers survey)
~ as tweeted by Amelia Zukowski

“Consumerization of new tech is the driving force behind the rise of the B2B sponsor category.”
~ as tweeted by S&E Sponsorship

Visual Quote:
Lesa Ukman - IEG Sponsorship
Image Credit

“Deliver your message when your audience is ready to hear, rather than interrupt.”
~ Jim Andrews, IEG

“Sponsorship is the catalyst for brands to create meaning and tell stories.”
~ as tweeted by Curmudgeon Group

“It’s not only about “create” great content. It’s also: Curate; Co-produce; Share; Amplify.”
~ Jim Andrews, IEG

Conference Link: IEG Sponsorship

Mar 18

TED2014: The Next Chapter, part 1

TED2014: The Next Chapter
March 17-21, 2014
Vancouver, Canada

“In the astronaut business, there’s no problem so bad that you can’t make it worse.”
~ Chris Hadfield, Canadian Astronaut

“We live in the post-sampling era. We take things we love and build on them. It’s a chance to be part of the evolution.”
~ Mark Ronson, Music Producer and DJ

“You see, because of the speed, a sunrise or sunset every 45 minutes for half a year.” (on life in space)
~ Chris Hadfield, Canadian Astronaut

Visual Quote:
Peggy Liu - TED
Image Credit

“The decisions that China makes in the next few years will affect the world for 1,000′s.” (on Chinese pollution)
~ Peggy Liu, JUCCCE

“Art and design are not luxuries, but essential for what makes us special.”
~ Bran Ferren, Technology Designer

“Now, 90% of all new development in NYC is within a 10-minute walk from a subway, so nobody needs to own a car.”
~ Amanda Burden, Urban Planner

Conference Link: TED2014: The Next Chapter

Mar 11

SXSW Interactive, part 6

SXSW Interactive
March 7-11, 2014
Austin, Texas

“The word priority was singular for 500 years—what does priorities mean—’many many first things.’”
~ Greg McKeown, Author

“I think we are in a non-essentialist bubble—everything seems important—so of course nothing is….”
~ Greg McKeown, Author

“Almost everything is trivial, and only a few things are really valuable.”
~ Greg McKeown, Author

“We are mining for diamonds (with our time) not shoveling coal.”
~ Greg McKeown, Author

“One of the main benefits of streaming TV is that it’s not real-time, it’s your time.”
~ Matthew Anderson, Roku

Visual Quote:
Greg McKeown 2 - SXSW
Image Credit

“Real-time marketing is too late. We’re looking at predictive marketing.”
~ David Berkowitz, MRY

“At Zipcar we focus on the consumer to car connection.”
~ Gretchen Effgen, Zipcar

“Having a car is not that pleasant an experience—having a smart phone is much more fun.”
~ Gal Melamed, Wonder Voice

“They sell 200,000 cars a year—we get 200,000 downloads in two days.” (Smart Trans panelist about the auto-app connection)
~ as tweeted by Conference Bites

“Cities should be art forms fitted to human condition” (How play affects livability in cities with Clare Reddington and Ben Barker)
~ as tweeted by Jye Smith

Conference Link: SXSW Interactive

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