Oct 14

Dreamforce ’14, part 2

df-logo
Dreamforce ’14
October 13-16, 2014
San Francisco, California

“We’re drowning in information, but starving for wisdom.”
~ Tony Robbins, Motivational Speaker

“bitcoin (with small b) is profound, Bitcoin with a capital B may or may not survive.”
~ Max Levchin, Affirm

“To sustain dialog, you need conferences like this…and sustained digital interaction.”
~ Klaus Schwab, World Economic Forum

“Management should not serve only shareholders, but also the community.”
~ Klaus Schwab, World Economic Forum

“In lower income households, there is 1 book for 300 kids vs 13 books for each middle class child.”
~ Hillary Clinton

Visual Quote:
Hillary Clinton - Dreamforce
Image Credit

“At Dreamforce, ethics are as important as electronics.”
~ Hillary Clinton

“In a nanosecond, you can be in touch with anyone around the world—but this is not necessarily relationship building.”
~ Hillary Clinton

“The people who serve more, sell more.”
~ Jill Rowley, #SocialSelling

“I want customer service so good that it’s marketing. I want marketing so good that it’s customer service.”
~ Scott McCorkle, ExactTarget

“The most dangerous place to make a decision is in the office. You need to make it next to the customer.”
~ Marc Benioff, Salesforce

Conference Link: Dreamforce ’14

Oct 14

Dreamforce ’14, part 1

df-logo
Dreamforce ’14
October 13-16, 2014
San Francisco, California

“Measurement is fabulous. Unless you’re busy measuring what’s easy to measure as opposed to what’s important.”
~ Vala Afshar, Extreme Networks

“I see my doctor about twice a year. I’d like to know what’s going on the rest of the year.”
~ Vala Afshar, Extreme Networks

“The defining factor for success is never resources; it’s resourcefulness.”
~ Tony Robbins, Motivational Speaker

“(Yelp) creates a layer over all businesses, including small ones….”
Jeremy Stoppelman, Yelp

“Yelp is incredibly democratic, and allows any size business to compete based on service.”
Jeremy Stoppelman, Yelp

Visual Quote:
Tony Robbins - Dreamforce
Image Credit

“The reason the financial industry exists is that we got tired of trading eggs for chickens.”
~ Max Levchin, Affirm

“One of the things that is still playing out is network as a platform… we are only in the first inning.”
~ Reid Hoffman, LinkedIn & Greylock

“Platforms like Facebook are interesting… in part because you can build applications on top of them.”
~ Reid Hoffman, LinkedIn & Greylock

“‘Crisper’ is a technology where you can edit the genome and stop (problems) before they stop you in your tracks.”
~ Reid Hoffman, LinkedIn & Greylock

“A platform is a company that propels other companies, or maybe other platforms, forward.”
~ Max Levchin, Affirm

Conference Link: Dreamforce ’14

Oct 01

Advertising Week, part 2

advertising week
Advertising Week
September 29 – October 3, 2014
New York, New York

“There is a massive opportunity to take the pipes programmatic has laid and transform creativity.”
~ Baba Shetty, Digitas

“A lot has been made about the brand CMO and CTO needing to work together. That has cascaded down.”
~ Baba Shetty, Digitas

“Mobile Video is exploding, faster than we expected—it has taken over everyone’s life—this is the big story heading into 2015.”
~ Carolyn Everson, Facebook

“We have  to remember that we live in two different worlds—including the developed world, where people just want a better quality of life.”
~ Carolyn Everson, Facebook

“Maybe the distinction between Brand and Direct Response advertising is becoming archaic.”
~ Carolyn Everson, Facebook

Visual Quote:
Matt Lawson - Advertising Week
Image Credit

“What is gong to be ‘thumb stopping’ creative for people?”
~ Carolyn Everson, Facebook

“We do not focus on ‘media buys’ but on ‘media experiences.'”
~ Vik Kathuria, Razorfish

“No matter how strong the ad is, it’s key to have a strong ad EXPERIENCE. And on mobile, it’s not there yet.”
~ Jed Hartman, Time Inc.

“Anyone will give you a round of boxing—3min—but a 90 minute movie, they really have to give a shit about it.”
~ Morgan Spurlock, Director & Producer

“Facebook is for family. Logging into Twitter is for a different family—a fan base.”
~ James Yammouni, Janoskians

Conference Link: Advertising Week

Oct 01

IAB Mixx

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IAB Mixx
September 29-30, 2014
New York, New York

“The audience doesn’t care about the platform, they care about the content.”
~ Kevin Spacey, Actor

“With all this data in the cloud, one day it will fall and crush us.”
~ Maurice Lévy, Publicis Groupe

“I think the best part of advertising week over the years had been the parade.”
~ Kevin Spacey, Actor

Visual Quote:
Kevin Spacey - IAB Mixx
Image Credit

“Within 10 years, holding companies won’t exist in their current form.”
~ Maurice Lévy, Publicis Groupe

“We are in the 3rd golden era of TV, where the creatives have more control of content than ever.”
~ Kevin Spacey, Actor

Conference Link: IAB Mixx

Sep 30

Advertising Week, part 1

advertising week
Advertising Week
September 29 – October 3, 2014
New York, New York

“Precision targeting has outpaced creative.”
~ Matt Mulderink, Starcom MediaVest

“The consumer doesn’t ask if it’s branded content, they feel good about a brand that enhanced the experience.”
~ Russell Wallach, Live Nation

“When it comes to mobile apps (at events) ‘battery is currency.'”
~ Craig Hanna, Econsultancy

“You’ve got to think about utility for the customer.”
~ Craig Hanna, Econsultancy

“Beacons serve as an extension of our App.”
~ Ellsa Padilla, Barclays Center

Visual Quote
Denise Karkos - Advertising Week
Image Credit

“We (got into Beacons) after learning from NBA what was up and coming—they do the research for us.”
~ Ellsa Padilla, Barclays Center

“On the venue side, right now we are looking at what Levi’s Stadium is doing.”
~ Ellsa Padilla, Barclays Center

“You are going to be able to do everything on your mobile device—pay, ticket, everything.”
~ Ellsa Padilla, Barclays Center

“The best (location) work will be the work you don’t even notice—like what Disney is doing.”
~ Derek Fridman, Creative Dir Huge

“Data is just people in disguise.” (at the New Definition of Data panel)
~ Chia Y. Chen, Digitas Mobile

Conference Link: Advertising Week

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