Jun 24

Cannes Lions, part 5

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Cannes Lions
June 21-27, 2015
Cannes, France

“We are trying to remove proxy metrics and get back to ‘are we building our brands and selling products.'”
~ Ron Amram, Heineken

“For the first time in life, your personal tools are better than your work tools.”
~ Laurent Faracci, RB

“When we pick the right moment, we can harness the right power.” (on lightening, solar power and data)
Chris Moody, Twitter

“You’ve got to steer your own boat.”
~ Dana Anderson, Mondelēz International

“Everyone that’s got money we can’t work with, because it’s junk food.” (on purposefully restricting his brand)
~ Jamie Oliver, Chef

Visual Quote:
Matthew Weiner - Cannes Lions
Image Credit

“Trust is currency in short supply.”
~ Jamie Oliver, Chef

“I don’t think advertising shapes opinion. I think it’s a reflection.”
~ Matthew Weiner, MadMen

“You don’t need to be human shaped to do things like run a company.”
~ Sir Tim Berners-Lee, PHD Worldwide

“When AI gets imbedded into our personal assistants, that’s when Native really takes off.”
~ Mark Holden, PHD Media

“Yes (AI will have consciousness).”
~ Sir Tim Berners-Lee, PHD Worldwide

Conference Link: Cannes Lions

Jun 23

Cannes Lions, part 4

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Cannes Lions
June 21-27, 2015
Cannes, France

“I’m not here to talk about dmps, dsps, ssps or motherf*cking P-I-M-Ps….”
~ Greg Brooks, Mindshare

“If companies don’t try to do things like this, (beta lightwave test) we wont know what the possibilities are.”
~ Greg Brooks, Mindshare

“83% of the money spent in marketing is spent to appeal to the sense of sight—only 10% is music.”
~ iV

“The CMO has the outside in perspective, which is so valuable to the rest of the C-suite.”
~ Kathleen Hall, Microsoft

“Data has evolved what the CMO’s role is—not just great campaigns, but (using data) to be closer to customers.”
~ Ron Amram, Heineken

Visual Quote:
Pharrell Williams - Cannes Lions
Image Credit

“You have to prove the value of marketing every year… data helps a lot (especially with short term).”
~ Kathleen Hall, Microsoft

“Leveraging data—is a different behavior for an organization of 8,000 people!”
~ Lisa Weinstein, Starcom MediaVest

“None of us have enough money to do everything we want to do—so prioritizing decisions keeps us up at night.”
~ Kathleen Hall, Microsoft

“Sometimes the packaging of the data is as important as the data itself.”
~ Kathleen Hall, Microsoft

Data showed a huge difference (+65%)  for being humorous, but not snarky (with Cortana vs Siri).”
~ Kathleen Hall, Microsoft

Conference Link: Cannes Lions

Jun 23

Cannes Lions, part 3

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Cannes Lions
June 21-27, 2015
Cannes, France

“We are in a Spinal Tap world where everything is turned to11—its a world of shiny objects.”
~ Shane Ginsberg, EVB

“We have always adapted—it’s just today’s tech is so shiny—but in 10 years it will look dull.”
~ Shane Ginsberg, EVB

“The new literacy calls on us to really determine what is important… in this new world.” 
~ Shane Ginsberg, EVB

“Agencies are a microcosm of what is happening in the larger world, and in corporate America.”
~ Shane Ginsberg, EVB

“Agencies have the attention span of wombats on amphetamines.”
~ Shane Ginsberg, EVB

Visual Quote:
Shane Ginsberg - Cannes Lions 2

“What agencies have is a hive mind of introverts and extroverts, and old stogies and  young people.”
~ PK McDonnell, Huge

“Greece is only 2% of European GDP, but remember a plug hole is only 2% of a bath.”
~ David McWilliams, Economist

“Unless we can move them, make them laugh, make them cry, unless we can do that, we’re just wallpaper.”
~ Mars, Incorporated

“So many sessions here are:  Watch this video, this is the future, whatever….”
~ Rana June, Lightwave

“Think of this as art, rather than just data—we are not doing ourselves any favors (to think small).”
~ Rana June, Lightwave

Conference Link: Cannes Lions

Jun 22

Cannes Lions, part 2

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Cannes Lions
June 21-27, 2015
Cannes, France

“As an agency, the ways you make money from social, are going to disappear.”
~ Peter Kim, Cheil Worldwide

“Look outside your borders, especially if you are in the west.” (for what comes next in social media)
~ Peter Kim, Cheil Worldwide

“The most problematic words in business are ‘that’s the way we’ve always done it.'”
~ Shane Ginsberg, EVB

“We tried to replicate ‘elf yourself’ yourself 10 times, but it’s lightning in a bottle.”
~ Shane Ginsberg, EVB

“When Adobe bought Omniture, it was a head scratched for many people. The point was—Adobe’s creative customers had to make money!”
~ Anita Mires, Adobe

Visual Quote:
Shane Ginsberg - Cannes Lions
Image Credit

“What goofy shit that only a millennial would worry about is (going to be the next big thing).”
~ PK McDonnell, Huge

“People go into their digital space wherever they are through (whatever) device.”
~ Ralf Groene, Microsoft

“For every one creative that tells me they will freelance (but not join us), there are 9 that go to Apple or Google.”
~ PK McDonnell, Huge

“Microsoft puts a lot of money behind the ideas that we create—they better be good ideas.”
~ Ralf Groene, Microsoft

“We went flexible hoursunlimited vacationwork wheneverbut it turns out, that it is then really really hard to get the job done!”
~ Shane Ginsberg, EVB

Conference Link: Cannes Lions

Jun 21

Cannes Lions, part 1

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Cannes Lions
June 21-27, 2015
Cannes, France

“You get a better first impression on Tinder than you do in the real world.”
~ Sean Rad, Tinder

“It is actually superficial to say that the view people have of one another on Tinder is superficial.”
~ Sean Rad, Tinder

“Our mission as a company is to breakdown barriers, when it comes to making connections.”
~ Sean Rad, Tinder

“There are probably some people in this audience I should know—the means (to connect/transparency) doesn’t exist.”
~ Sean Rad, Tinder

“We are near a world of full transparency (including drones in the air)… when you have it, everything changes.”
~ Sean Rad, Tinder

Visual Quote:
Ogilvy & Mather - Cannes Lions
Image Credit

“If you don’t evolve and deliver content at the rate we consume, you risk being irrelevant.” (re social networks)
~ Sean Rad, Tinder

“Embarrassment is just an emotion that says new—it’s a route to new innovation….”
~ Emilie Baltz, Artist

“The Next Decade of Social Media:
-Shoppable
-Snackable
-Automated
-Connective
-Filtered
-Integrated”
~ Peter Kim, Cheil Worldwide

“Tinder has 1.4bn swipes a day, 97,200 per minute,16,200 a second. Nears 8bn matches.” (fun facts)
~ Sean Rad, Tinder

“Brands need networks built for now, not the world of broadcast.”
~ Peter Kim, Cheil Worldwide

Conference Link: Cannes Lions

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