Jan 07

CES

ces-logo
CES 2015
January 6-9, 2015
Las Vegas, Nevada

“57% of ads are never viewed by a human—with a number like that, nothing else matters.”
~ Neal Mohan, Google

“A lot of the money we used to put into user acquisition—we now put that into the product.” (& leads to referrals)
~ Jeff Levick, Spotify

“For Spotify, it’s about using data to identify and predict hit songs.”
~ Jeff Levick, Spotify

“Only 16% of apps get a third date.” (from AppNation Growth Hacking)
~ as tweeted by Tammy Pennington

“Budgets make people lazy. ‘Gentleman, we have run out of money, now we have to think.'”
~ Nick Berry, Facebook

Visual Quote:
David Schlanger - CES
Image Credit

“When brands see that more than half their traffic is mobile–it sets the stage for rapid change.”
~ Angela Steele, IPG

“Mobile is really a strategy crisis for brands.”
~ Angela Steele, IPG

“The 4A’s is the ad organization I grew up with—but how do you (as a 90+ yr old org) get ahead of (mobile innovation)?”
~ Mark Silva, KITE

“Advertising and marketing need to move from messaging into services.”  (esp on mobile)
Chick Foxgrover, 4A’s quoting Pete Blackshaw

“We are moving toward (brain tracking) on a more continuous and proactive basis.”
~ Daniel Kraft, FutureMed

Conference Link: CES 2015

Jan 06

Fortune Brainstorm Tech Dinner at CES

bst-marketing
Fortune Brainstorm Tech Dinner at CES

“If you have a drone with you, keep it grounded during dinner—it interferes with the food service.”
~ Alan Murrray, Fortune

“In all cases: b2b, b2c, companies are trying to redefine their relationships with customers, and that is a big change.”
~ Marc Benioff, Salesforce

“We are all heading to creepy—the people in the room here are making it happen.”
~ Marc Benioff, Salesforce

I think the CEO is now in charge of the customer relationship. If you aren’t, you are going to find out that you are.”
~ Marc Benioff, Salesforce

“All companies are going to be rapidly pivoted to their customer.” (rather than stakeholder, employees, etc…)
~ Marc Benioff, Salesforce

“We can learn a lot, and we have, from the consumer space.”
~ Marc Benioff, Salesforce

Visual Quote:
Marc Benioff - FBTD CES
Image Credit

“We are in an ‘AI Spring.’ This revolution in data science will change how all of us run our business.”
~ Marc Benioff, Salesforce

That is what is treacherous about being a tech CEO—everything is disposable. I wont have this watch in 36 (or 12) months.”
~ Marc Benioff, Salesforce

What happens in Vegas stays in Vegas—but it goes in my database.”
~ Tariq Shaukat, Ceasars

“We don’t do data on our terms, we do it on our customer’s terms.”
~ Marc Mathieu, Unilever

“When you have a real human relationship, the use of data is not creepy.”
~ Marc Mathieu, Unilever

“We are not just doing digital marketing. We are doing marketing in a digital world.”
~ Marc Mathieu, Unilever

“We want to be top of wallet for all of our payment partners…”
~ Kristin Lemkau, JPMorgan Chase

Conference Link: Fortune Brainstorm Tech Dinner at CES

Dec 03

IGNITION: Future Of Digital, part 5

ignition-2014
IGNITION: Future Of Digital
December 1-3, 2014
New York, New York

“The Greek chorus is alive and well.” (through social)
~ Alex Jutkowitz, Group SJR

“We have to be where new things are happening, because that is what’s next.”
~ Beth Comstock, GE

“We’re industrial for the ages, but it’s all about technology.”
~ Beth Comstock, GE

“Native advertising is not trickery… the world needs better/greater content for people to engage with.”
~ Alexander Jutkowitz, Group SJR

“There is always room in our budget for a little experimentation.”
~ Beth Comstock, GE

Visual Quote:
Beth Comstock - IGNITION
Image Credit

“You had more lawyers in that meeting than we have employees.” (on a ‘cringe-worthy’ start-up meeting with GE)
~ Beth Comstock, GE

“We are preparing a white paper about Google’s egregious aggregation.”
Robert Thomson, News Corp

“Our white paper (on Google) will not be boring—it will be kaleidoscopic.”
~ Robert Thomson, News Corp

“I saw screens being used for interactivity, rather than narrative, back with QVC in ’92.”
~ Barry Diller, IAC

Conference Link: IGNITION: Future Of Digital

Dec 03

IGNITION: Future Of Digital, part 4

ignition-2014
IGNITION: Future Of Digital
December 1-3, 2014
New York, New York

“We are investing in data, and how to get value out of that.”
~ Tim Vanderhook, Interactive Media Holdings

“Programmatic is not a strategy. It’s a way to execute, but it has positive strategic implications.”
~ Lisa Weinstein, Starcom MediaVest

“The number one pain point from the buy side is fraud. From the display side it’s pricing.”
~ Tim Vanderhook, Interactive Media Holdings

“The early days of programmatic were like the early days of eBay.” (equaling great deals)
~ Pete Spande, Business Insidier

“I try not to get distracted, and that (Yahoo! rumors) is a distraction.”
~ Tim Armstrong, AOL

Visual Quote:
Patrick Keane - IGNITION
Image Credit

“It’s ironic that we are in the NY Times building, hosted by the most disruptive media company in New York, Business Insider.”
~ Tim Armstrong, AOL

“There are ten to fifteen ‘chairs’ being chased by 100 global companies. Anything I can do to cement ourselves into one of those chairs… we are turning on the scale jets.”
~ Tim Armstrong, AOL

“Our vision is a 20 year vision for a 100 year business.”
~ Tim Armstrong, AOL

“The real issue is that the cookie has crumbled.”
~ Tim Vanderhook, Interactive Media Holdings

“Traditional (non-native) Advertising is like wallpaper.” (as quoted by Native Ad Panel)
~ Beth Comstock, GE

Conference Link: IGNITION: Future Of Digital

Dec 03

IGNITION: Future Of Digital, part 3

ignition-2014
IGNITION: Future Of Digital
December 1-3, 2014
New York, New York

“I encourage people to be bold. Bold bets are experiments. And experiments prone to failure.”
~ Jeff Bezos, Amazon

“Short term the stock market is a voting machine, but long term it is a weighing machine.”
~ Jeff Bezos, Amazon

“If the stock is up 10%—don’t feel 10% smarter—because when it’s down 10%, you wont feel so good.” (to employees)
~ Jeff Bezos, Amazon

“We are a large company, but in many ways a startup. And there’s lots of volatility in startups.”
~ Jeff Bezos, Amazon

“I’m the counterbalance that can say Yes to the institutional ‘No’ at Amazon.”
~ Jeff Bezos, Amazon

Visual Quote:
Jeff Bezos - IGNITION 2
Image Credit

“It’s an essential job for any retailer to negotiate with suppliers, on behalf of customers.” (re Hachette)
~ Jeff Bezos, Amazon

“We humans co-evolve with our tools. We change our tools, then our tools change us.”
~ Jeff Bezos, Amazon

“Publishers are having unparalleled profitability and it is because of ebooks.”
~ Jeff Bezos, Amazon

“As a public figure, you get used to everything being wrong about you.”
~ Jeff Bezos, Amazon

“We have Google street view, but no sky view.” (re drones)
~ Chris Anderson, 3D Robotics

“It took 150 years after the printing press to invent the newspaper. We don’t know what the Internet is yet.”
~ Jeff Jarvis, BuzzMachine

Conference Link: IGNITION: Future Of Digital

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