Jan 06

CES, part 1


Consumer Electronics Show
January 5-8, 2017
Las Vegas, Nevada

“We are providing a layer of location data that empowers (more and more marketing).”
~ Steve Rosenblatt, Foursquare

“The closed nature of the systems is going to be a challenge.” (On marketing in a world of digital assistants)
~ Pete Blackshaw, Nestlé

For our CES session: “We went to who does content best—the entertainment industry.”
~ Penry Price, LinkedIn

“What is the average length of a top 10 video on YouTube—2.5 minutes!”
~ Rich Greenfield, BTIG

“These platforms that we have consistent relationships with—Netflix, Facebook, etc—they are rising in their power.”
~ Rich Greenfield, BTIG

Visual Quote:

Image Credit

“The platforms are creating their own content and disrupting the ecosystem.”
~ Rich Greenfield, BTIG

“I see a huge leverage shift—if you an embed early with content you can (benefit).”
~ Ben Silverman, Propagate Content

“The magic of creating a show is often left (at brands) to people who have never done it.”
~ Ben Silverman, Propagate Content

“You are going to have to do content as a marketer, because you (as a brand marketer) aren’t going to have a choice.”
~ Ben Silverman, Propagate Content

“The name of the game with new technologies is to make them disappear.” (Via great design)
~ from LaFrenchTech Event

Conference Link: Consumer Electronics Show

Dec 07

IGNITION, part 2


Business Insider IGNITION
December 5-7, 2016
New York, New York

“We are more than our collection of projects.”
~ Arianna Huffington, Thrive Global

“The question is who is going to be the closest voice to Donald Trump—he is a clear slate.”
~ Arianna Huffington, Thrive Global

“Trump is going to go close to the edge—the question is he is going to go over….”
~ Arianna Huffington, Thrive Global

“Thoughout history, majorities have believed false things.”
~ Arianna Huffington, Thrive Global

Visual Quote:

Image Credit

“We will be going (on average) from 5 hours of video a day, to 9 hours of video a day (on all screens).”
~ Randall Stevenson, AT&T

“We’re emphasizing as a country infrastructure more than innovation. I’d prefer innovation.. code over cement.”
~ Mark Mahaney, RBC

“There’ll be 100k VR cafes by end of 2017 as traditional Internet cafes transition to offering communal VR gaming.”
~ George Kliavkoff, Jaunt VR

“(Local discovery and connection to events and commerce) is going to be a huge focus for us.”
~ Andrew Bosworth, Facebook

Conference Link: Business Insider IGNITION

Dec 06

IGNITION, part 1


Business Insider IGNITION
December 5-7, 2016
New York, New York

“Every effort to turn around the decline of print is short-sighted.”
~ Mathias Döpfner, Axel Springer

“We want to emancipate the idea of a quality newspaper from the idea of paper.”
~ Mathias Döpfner, Axel Springer

“Business Insider is business journalism with a twinkle in your eye… you can do it with a smile.”
~ Mathias Döpfner, Axel Springer

(re: Trump) “We as media companies should look at what we did wrong.”
~ Mathias Döpfner, Axel Springer

“During 2017, web and social media content algorithms will be heavily modified to promote only quality content.”
~ Tim Armstrong, AOL

Visual Quote:

Image Credit

“Opportunities are opportunities because everybody else doesn’t see them.”
~ Tim Armstrong, AOL

“You need to ‘fail towards a goal’, not just to be ok with failure.”
~ Tim Armstrong, AOL

“Thrive is an answer to the global epidemic in stress and burnout.”
~ Arianna Huffington, Thrive Global

“In the media business, bold is a requirement.” (re: Huffington Post coverage of the election)
~ Tim Armstrong, AOL

“Technology has so increased the speed of life… (but) how do you set boundaries for your use of technology.”
~ Arianna Huffington, Thrive Global

Conference Link: Business Insider IGNITION

Nov 10

CreateTech, part 2

createtech-logo
4A’s CreateTech
November 9-10, 2016
New York, New York

“Think of yourself like a product manufacturer, but you are an experience manufacturer.”
~ Courtney Buechert, Eleven

“VR will go mainstream, just not the VR of today.”
~ as tweeted by Mitton

“Millennials don’t really exist—they are just young people growing up in the modern age.”
~ Tom Goodwin, Zenith

“The first VR was a book. The first AR was a map.”
~ Tom Goodwin, Zenith

“I’ve got a smart home, and I need to push 13 buttons to turn on a light. That is not smart.”
~ Tom Goodwin, Zenith

Visual Quote:
matevz-klanjsek-createtech
Image Credit

“My parents said don’t get in cars with strangers.  Now I guess they’d say don’t get in with a driver with less than four stars.”
~ Tom Goodwin, Zenith

“Increasingly the internet is coming to us.”
~ Tom Goodwin, Zenith

“It’s the most exciting time to be a brand and the most scary time to be a brand.”
~ Joanna Peña-Bickley, IBM iX

“Advertising can always be a manipulation (but can be done) with honest intention (in) product and advertising.”
~ Matevz Klanjsek, Celtra

Conference Link: 4A’s CreateTech

Nov 09

4A’s CreateTech, part 1

createtech-logo
4A’s CreateTech
November 9-10, 2016
New York, New York

“‘The odds are that she will win’ is MUCH different than ‘she will win’. We do have plane crashes, even though odds are against them.” (on Trump data miss)
~ Marian Salzman, Havas

“The only glasses that will be cracking in the next four years are the rose colored glasses.”
~ Marian Salzman, Havas

“Michelle Obama is maybe the most powerful brand in the world… but (you can’t play that brand) in politics.”
~ Belle Frank, Young & Rubicam

“The single biggest barrier to change is the mental model you already have.”
~ Catherine Hays, Wharton Future of Adv Program

Visual Quote:
catherine-hays-createtech
Image Credit

“We just assumed, we didn’t ask them. Data doesn’t account for passion.”
~ Marian Salzman, Havas

“The bar for customer experience is always set by your last great experience (e.g. amazon prime).”
~ Catherine Hays, Wharton Future of Adv Program

“Apps are not really a good way to reach people, as we each only spend time in about five of them.”
~ as tweeted by STRATACACHE

“VR started as a darpa project for training marines.”
~ Joanna Peña-Bickley, IBM iX

Conference Link: 4A’s CreateTech

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