Mar 25

4A’s Transformation, part 4

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4A’s Transformation
March 21-24, 2016
Miami, Florida

“You shouldn’t be spending a dollar with us, unless we are driving an actual return—a lift.”
~ Carolyn Everson, Facebook

“You should only be spending on Facebook and Instagram if it’s driving results and adding real value.”
~ Carolyn Everson, Facebook

“We have a front row seat at the nexus of the disrupters and the disrupted.”
~ Rob Norman, GroupM

“This is the era of the customers voice… If the customer is more empowered, marketing is more important.”
~ Rishad Tobaccowala, Publicis

“There are two parts to advertising: Plumbing and Poetry. You have to get both right, it can’t be just plumbing.”
~ Rishad Tobaccowala, Publicis

Visual Quote:
Carolyn Everson at #4AsTransformation
Image Credit

“Millennials are more brand conscious—the opportunities with them are amazing.”
~ Rishad Tobaccowala, Publicis

“Rather than throwing (targeted) spears at people, create a great experience and have them impale themselves on it!”
~ Rishad Tobaccowala, Publicis

“Segregated marketing is like pissing in the wind… my thought is let’s just take one big sh*t and be done.”
~ Rishad Tobaccowala, Publicis

“We need to be careful not to lose touch with our clients, our people, and the customers of our clients.”
~ Rishad Tobaccowala, Publicis

“You can’t help clients if you’re scared all the time.”
~ Rishad Tobaccowala, Publicis

Conference Link: 4A’s Transformation

Mar 24

4A’s Transformation, part 3

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4A’s Transformation
March 21-24, 2016
Miami, Florida

“All my regrets are around (disruptive) things we didn’t do. If you don’t try, you don’t learn.”
~ Mark Thompson, Author

“I vote 95% of my Board—I am the Stalin of my company.”
~ Shane Smith, VICE

“Winter is coming (and quicker than its coming on Game of Thrones).”
~ Mark Thompson, Author

“We want to make great shit—but it’s a war—people (and agencies) don’t want to leave SOP.”
~ Shane Smith, VICE

“Everyday we have to manage the present and invent the future.”
~ Wendy Clark, DDB North America

Visual Quote:
Wendy Clark at #4AsTransformation
Image Credit

“We have a macro view of the world, because of our data set (which is huuuuuge!)”
~ Jann Martin Schwarz, LinkedIn

“The companies that are most successful are really working on building their talent brands.”
~ Jann Martin Schwarz, LinkedIn

“We are seeing a future where the silos (hr, admin, training, comms) all need to flow together.”
~ Jann Martin Schwarz, LinkedIn

“In the Talent world, attribution is very clear—we can show talent gained and kept from your Talent Branding efforts.”
~ Jann Martin Schwarz, LinkedIn

“Most celebrities are household names, we are handheld names.” (on the strength of social media creators)
~
Simone Shepherd, Actor/Writer/Director

Conference Link: 4A’s Transformation

Mar 23

4A’s Transformation, part 2

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4A’s Transformation
March 21-24, 2016
Miami, Florida

“Publicis is no longer a holding company—we feel this model is dead.”
~ Maurice Levy, Publicis

“We need analchemy of creativity… magic that can transform companies.”
~ Maurice Levy, Publicis

“We are the people for Christ’s sake who are building the brands—we should be respected for this!”
~ Maurice Levy, Publicis

“We are not stupid—we can add technology, and help our clients grow their business better than anyone else.”
~ Maurice Levy, Publicis

“I feel like I’m at a Trump rally. The anger.”
~ Jim Rutenberg, New York Times

Visual Quote:
Shane Smith at #4AsTransformation
Image Credit

“I think we don’t learn enough from the past—we have short memories.”
~ Maurice Levy, Publicis

“This election process shows that truth-telling and authenticity really matter.”
~ Mark Thompson, Author

“We decided—we are just going to press record (and share news) without a political opinion.”
~ Shane Smith, VICE

“You are going to see a bloodbath—media will consolidate… mark my words—it’s going to speed up.
~ Shane Smith, VICE

“The downward pressure from programmatic leaves everyone searching for premium—it’s the only way you can survive.”
~ Shane Smith, VICE

Conference Link: 4A’s Transformation

Mar 22

4A’s Transformation, part 1

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4A’s Transformation
March 21-24, 2016
Miami, Florida

“$23 billion is being spent in social, yet few brands are connecting in a meaningful way.”
~ as tweeted by Amanda DeVito

“Collaboration in today’s world is not a nice thing to do, it’s a ‘must’ thing to do.”
~ Sharon Napier, Partners + Napier

“There’s never been a greater need or opportunity to experiment. Try a new thing, learn, adjust, repeat.”
~ Matt Williams, The Martin Agency

“For the adventurers, this is an exciting time for advertising.”
~ Nancy Hill, 4A’s

“We need to attract the best talent, so that we can encroach on the industries that are encroaching on us.”
~ Nancy Hill, 4A’s

Visual Quote:
Nancy Hill at #4AsTransformation
Image Credit

“People who don’t look like you…have a different point of view—that doesn’t make them wrong—it makes them valuable.”
~ Nancy Hill, 4A’s

“The advertising industry gave away $400+ million in free knowledge, strategy and creative.”
~ Bill Koenigsberg, Horizon Media

“We (in advertising) have a bright future, provided that we reinvent ourselves.”
~ Maurice Levy, Publicis

“I am convinced we have to revamp our industry to attract the best talent.”
~ Maurice Levy, Publicis

“Every industry is under threat of being Uber-ed. The ad industry is no exception.”
~ Maurice Levy, Publicis

Conference Link: 4A’s Transformation

Mar 19

SXSW Interactive—VR Startups panel

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SXSW Interactive
March 11-15, 2016
Austin, Texas

“Magic Leap has 1.3B in investment with no product and no customer yet.”
~ Robert Scoble, Rackspace

“It is beyond entertainment, because there are lots of applications that will make it meaningful.”
~ Shawn Dubravac, Consumer Technology Association

“How are we going to create volumetric capture–for citizen journalism, or your friends walking around a party you’re at?”
~ Nonny de la Peña, Emblematic Group

“This (VR) is a 2018 or 2019 Story.”
~ Shawn Dubravac, Consumer Technology Association

Visual Quote
Robert Scoble at #SXSW2016
Image Credit

“When we digitize something, we change everything about that experience. VR has power to do that with content, brands, sports.”
~ Shawn Dubravac, Consumer Technology Association

“VR is stronger than morphine, for burn victims watching VR of Snow when they have their bandages changed.”
~ Nonny de la Peña, Emblematic Group

“Disney theme parks, Ford and Caterpillar are building things in VR first these days.”
~ Robert Scoble, Rackspace

“When I could walk around a 3D VR heart, it changed what I thought I knew about the heart.”
~ Nonny de la Peña, Emblematic Group

Conference Link: SXSW Interactive

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