May 08

PUSH Tech 2020 Summit

PushLogo copy
PUSH Tech 2020 Summit
May 6, 2015
San Francisco, California

“This isn’t rocket science. It’s harder.”
~ Brian Krzanich, Intel

“There is not a talent deficit, but an opportunity deficit.”
~ Rev Jesse Jackson

“Dr. King never saw a cell phone—but we were locked out then, and (in tech) we are locked out now.”
~ Rev Jesse Jackson

“Reverend Jackson was there in the 70s—presenting a positive opportunity.” (and now applying those techniques to technology) 
~ Van Jones, Rebuild The Dream

“After King, MalcomX and Evers, Reverned Jackson stayed in the line… we have to fight for the people who fought for us.”
~ Van Jones, Rebuild The Dream

Visual Quote:
Jesse Jackson - PUSH Tech 2020 Summit
Image Credit

“By 2020, we are committed to our workforce, at all levels, reflecting our society.”
~ Brian Krzanich, Intel

“We brought in neuroscientists to teach us about bias.” (on Intel’s engineering approach to Diversity)
~ Brian Krzanich, Intel

“We recognize that a portion of our advertising needs to reflect these (diversity) priorities as well.”
~ Brian Krzanich, Intel

“In Baltimore, one side of town gets pension fund monies, and one side of town is parched.”
~ Rev Jesse Jackson

Conference Link: PUSH Tech 2020 Summit

Apr 15

Ad Age Digital Conference

aadc
Ad Age Digital Conference
April 14-15, 2015
New York, New York

“90% of data is crapyou must understand the context to make it useful.”
~ Julie Fleischer, Kraft

“If the outside is moving faster than the inside, the end is near.” (re how Kraft motivated internal change)
~ Julie Fleischer, Kraft

“Consumers aren’t buying what we’re selling and ‘we can’t 30 second spot our way out of this.'”
~ Julie Fleischer, Kraft

“If you give employees better tools, they jump in at the speed of their imagination.”
~ Bob Rupczynski, Kraft

“Content must be put in context—and context must be driven by data.”
~ Bob Rupczynski, Kraft

Visual Quote:
Stephanie Losee - Ad Age Digital Conference
Image Credit

“Data is the only competitive advantage.”
~ Bob Rupczynski, Kraft

“Buying media by time (vs CTR) allows creatives to build content experiences, not just ads.”
~ Ram Krishnan, Frito-Lay

“Of the worlds top 100 companies, 40% will not exist in 10 years—we must start acting like a startup.”
~ Justin Tobin, Discover Digital Group

“Measurement needs to provide us with a unified view of people. Essential in this era of convergence.”
~ Laura Desmond, Global SMG

“Marketers are shifting dollars from services to platforms, more automation. Technology is the new retainer.”
~ Tom Adamski, Razorfish

“We are all chasing the same thing: the future behavior of the consumer.” (re what digital really means now)
~ Tom Adamski, Razorfish

Conference Link: Ad Age Digital Conference

Mar 31

4A’s Transformation, part 8

transformation2
4A’s Transformation
Austin, Texas
March 22-25, 2105

“I believe Facebook will be the number one video platform.”
Jan Rezab, SocialBakers

“Spot the doubling patterns, and layer solutions on top of them.”
~ Salim Ismail, Singularity University

“The smart phone in your pocket has all the computing power the US Government had in the 1980s.”
~ Salim Ismail, Singularity University

“We predict in 10 years we will not need human beings for manufacturing, anywhere in the world.”
~ Salim Ismail, Singularity University

“By 2020, sequencing your DNA will cost a penny!”
~ Salim Ismail, Singularity University

“We are going to need to re-architect every one of our societal structures.”
~ Salim Ismail, Singularity University

Visual Quote:
Salim Ismail - transformation
Image Credit

“A farmer with a smartphone in Africa has more power in his hand than Clinton did as president.”
~ Salim Ismail, Singularity University

“Solar price performance is on a doubling pattern, will reach full world energy capacity in 25 years.”
~ Salim Ismail, Singularity University

“In this new exponential world, you need brands more than before, as a filter.”
~ Salim Ismail, Singularity University

“3 Billion new minds are coming online this decade.”
~ Salim Ismail, Singularity University

“Apple’s real innovation is an organizational one—creating teams in stealth at the edge of the company.”
~ Salim Ismail, Singularity University

“We will move from a world of haves and have-nots to a world of haves and super-haves”
~ Salim Ismail, Singularity University

Conference Link: 4A’s Transformation

Mar 30

4A’s Transformation, part 7

transformation2
4A’s Transformation
Austin, Texas
March 22-25, 2105

“Native must be transparent and labeled as such EXACTLY.  Make clear disclosures or feel wrath of the FTC.”
Chris Hercik, Time Inc.

“In a few years, the word programmatic will go away. It’ll just be advertising.”
~ Peter Naylor, Hulu

“83% of devices sold last year were mobile devices.”
~ Mahi de Silva, Opera Mediaworks

“Each consumer has their own AppDNA.”
~ Mahi de Silva, Opera Mediaworks

“Proximity is maybe the most important capability in Mobile… including Beacons, Bluetooth, etc.”
~ Mahi de Silva, Opera Mediaworks

Visual Quote:
Scott Petry - transformation
Image Credit

“This is no longer a phone, in the same way that Viagra is no longer a treatment for hypertension.”
Jeff Jenkins, TacoBell

“Strategic Partnerships come down to people, rather than just being able to select the company.”
~ Carolyn Everson, Facebook

“Our spending with Facebook has quadrupled in 3 years.”
~ Ann Mukherjee, Pepsico/FritoLay

“Visit Product Hunt—the place where Meerkat showed up in the weeks prior to breaking out at SXSW.”
Hugh Forrest, SXSW

“By 2017, if you have a big store or venue, people will expect you to give them wayfinding technology.”
~ Ben Gaddis, T3

Conference Link: 4A’s Transformation

Mar 27

4A’s Transformation, part 6

transformation2
4A’s Transformation
Austin, Texas
March 22-25, 2105

“This is all about the potential of Programmatic, which is really just a tactic 4 addressability.”
~ Amanda Richman, Starcom

“We want to do next year, what those other superbrands took decades to achieve.”
Jonathan Mildenhall, Airbnb

“A community driven Superbrand… is what we want to be… we are looking at the likes of Apple, Disney, Nike.”
~ Jonathan Mildenhall, Airbnb

“Experiential marketing is a cornerstone of marketing for Airbnb.”
Jonathan Mildenhall, Airbnb

“‘Belonging’ is as important to Airbnb as ‘Happiness’ is to Coca-Cola.”
~ Jonathan Mildenhall, Airbnb

Visual Quote:
Lisa Donohue - transformation
Image Credit

“In a hyper-growth company there is no need to stand around once you know what you are trying to do.”
~ Jonathan Mildenhall, Airbnb

“When the mantra is do what’s best for the consumer, the eyeballs will come, and Partners will benefit.”
~ Will Funk, Turner

“What we are experiencing (with Native) is a content gold rush.”
Chris Hercik, Time Inc.

“Native ads are now $3-5B, but growing to $17-21B by 2018.”
Matt Bean, Time Inc.

“It’s not enough to just check the ‘native’ box—it requires care and feeding.”
Matt Bean, Time Inc.

Conference Link: 4A’s Transformation

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