Sep 30

IAB MIXX

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IAB MIXX
September 26-17, 2016
New York, New York

“Assume the fall of advertising and the rise of programming.”
~ Sebastian Tomich, New York Times

“You are what you tweet.”
~ Adam Bain, Twitter

“Marketers should put down business strategy books and start seeking inspiration in science fiction.”
~ Lars Bastholm, Google

Visual Quote:
andrew-boz-bosworth-at-iabmixx
Image Credit

“Marketing and tech can no longer be siloed. Marketers must embrace innovation & leverage technology to personalize experiences.”
~ as tweeted by Lou Paskalis

“It’s absurd to define marketing in channel based terms; it’s not about my screen, it’s about context.”
~ Deborah Wahl, McDonalds

Conference Link: IAB MIXX

Sep 29

AdWeek New York, part 2

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AdWeek New York
September 26-30, 2016
New York, New York

“The days of clients force-fitting into fixed agency models are over.”
~ Wendy Clark, DDB

“Value individuality more than diversity don’t hire people who fit your culture.”
Michael Fanuele, General Mills

“It’s not an either/or with content and marketing. It has to be both.”
Meredith Avery, Fullscreen

“The genius of ‘AND’ is better than the tyranny of ‘OR’… art & science, data & insight, clicks & connection.”
~ as tweeted by Advertising Week

Visual Quote:
wendy-clark-at-awnewyork
Image Credit

“The challenge today is to figure out, as brands, what we can love that our fans also love –– that isn’t the brand.”
Alec McNayr, McBeard

“People forget what you tell them, but they never forget how you make them feel.” (on seeing the value in brands)
~ Marta Martinez, AOL

“79% of people switch devices during a single online activity.” (How Mobile Is Redefining the Path to Purchase)
~ as tweeted by Adobe

Conference Link: AdWeek New York

Sep 27

4A’s Talent@2030, part 1

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4A’s Talent@2030
September 27-29, 2016
New York, New York

“Coaching does not mean giving advice, it is about inquiry.”
~ Renetta McCann, Leo Burnett

“Psychological safety in the workplace all comes back to team dynamics and team building.”
Torrence Boone, Google

“The foundation of our culture isn’t the perks—it’s about hiring fantastic/skilled and building teams.”
Torrence Boone, Google

“Embrace magic and prestige of what your agency does—great people want to work on great work.”
~ Tim Allen, Wolff Olins

“83% of agency talent consider the company’s culture and values the most critical deciding factor.”
~ Jack Koch, LinkedIn

Visual Quote:
renetta-mccann-at-4astalent2030
Image Credit

“Companies who are game changers satisfy both emotional and practical needs of their employees.”
~ Charles Day, The Lookinglass

“50% of recruiters don’t understand their own talent brand.”
~ Jack Koch, LinkedIn

“Talent brand is not what you (the company) say it is, it’s what they (the employees) say it is.”
~ Jack Koch, LinkedIn

“In US, 30% of workers are ‘engaged’ with work, 52% are ‘not engaged’ and 18% ‘actively disengaged’.” 
Britt Andreatta, Andreatta Consulting

“Culture is an amorphous thing. It changes with every hire you make.”
~ Wendy Clark, DDB

Conference Link: 4A’s Talent@2030

Sep 27

AdWeek New York, part 1

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AdWeek New York
September 26-30, 2016
New York, New York

“Innovation does not come from homogenous groups of people.”
~ Brad Jakeman, PepsiCo

“Marketing is not in real time, but Twitter is.”
~ Tim Armstrong, AOL

“Three quarters of consumer shopping journeys occur across different devices”
~ Wayne Young, Conversant

“We’re a content, brands and platform company.”
~ Tim Armstrong, AOL

“86% of millennials want to work at companies that have purpose.” (citing Edelman study)
~ Jennifer Dulski, Change.org

Visual Quote:
carolyn-everson-at-awnewyork
Image Credit

“We have to think of technology as a wide creative canvas to paint our brand masterpiece.”
~ Marc Pritchard, Procter & Gamble

“Everyone presumes B2B buying to be far more rational. It’s actually a lot more emotional.”
~ Patrick O’Hara, Gyro

“A/B test everything, and you will become increasingly relevant to your customers.”
Russell Glass, LinkedIn

“Nobody is at a loss for data, but some are at a loss for intelligence.”
~ Jacki Kelley, Bloomberg Media

Conference Link: AdWeek New York

Sep 16

TechCrunch Disrupt SF

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TechCrunch Disrupt SF
September 12-14, 2016
San Francisco, California

“Silicon Valley is not a physical place—it’s a state of mind.”
~ Shervin Pishevar, Sherpa Capital

“(The Silicon Valley mindset) is going viral around the world.”
~ Shervin Pishevar, Sherpa Capital

“Every human being can be an entrepreneur. The world is a start up.”
~ Shervin Pishevar, Sherpa Capital

Visual Quote:
shervin-pishevar-vq
Image Credit

“We owe a deep, deep bow to Steve Jobs. He left an incredible legacy of innovation.”
~ Marc Benioff, Salesforce

“We need greater racial equality—next week I’m announcing our first chief equality officer.” (on tech diversity)
~ Marc Benioff, Salesforce

“I think we’re adjusting to a world where we’re beginning to learn what everyone thinks.”
Marc Andreessen, Andreessen Horowitz

Conference Link: TechCrunch Disrupt SF

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