Mar 23

4A’s Transformation, part 1

transformation2
4A’s Transformation
Austin, Texas
March 22-25, 2105

“You don’t need Big Data–you need big answers!”
~ Laura Moser, Momentum Worldwide

“Consumers spend an estimated $300K a minute in online shopping.”
~ Laura Moser, Momentum Worldwide

“We are becoming ‘Data Hoarders’—just as more stuff does not make your house better, (same is true for data).”
~ Laura Moser, Momentum Worldwide

“Shoppers want a frictionless experience.”
~ Laura Moser, Momentum Worldwide

“When you can get a brand and a retailer to co-create, (you get the most progress) on data-based shopping programs.”
~ Laura Moser, Momentum Worldwide

Visual Quote:
Brad Bennett - transformation
Image Credit

“Interesting session on Corporate Culture at #4asTransformation: 87% of workers in US are currently NOT engaged!”
~ as tweeted by Conference Bites

“You don’t know you have a corporate culture, until you have two!” (Agency CEO about cultural issues post merger)
~ as tweeted by Conference Bites

“‘Logic work’ can be paid hourly, but ‘magic work’ should be paid via a fee (no matter the time).”
~ Brad Bennett, Wildfire

“The tech cycles are moving much more quickly than the business cycles.”
~ Scott Brown, The Company of Others

“We want to understand the next couple of waves of Chaos that are coming.”
~ Scott Brown, The Company of Others

Conference Link: 4A’s Transformation

Mar 22

SXSW Interactive, part 9

sxsw-interactive-logo
South by Southwest Interactive
March 13-17, 2015
Austin, Texas

“We are really focused on getting people to do stuff IRL (in the Real World).”
~ Aditya Koolwal, Facebook Events

“We will be experimenting soon with deep linking from search into apps for ticket purchasing.”
~ Justin Boyan, Google

Visual Quote:
Scott Owens - SXSW
Image Credit

“Often your friends don’t know the best events (which is why we use tastemakers).”
~ Scott Owens, DoStuff Media

“In Google Now, we remind you about music you like and you can specify bands in the Knowledge Graph.”
~ Justin Boyan, Google

Conference Link: South by Southwest Interactive

Mar 21

SXSW Interactive, part 8

sxsw-interactive-logo
South by Southwest Interactive
March 13-17, 2015
Austin, Texas

“Lineup is the soundtrack to the overall experience.”
~ Art Gimbel, Fest300

“The more digital we get, the more ritual we need.”
~ Art Gimbel, Fest300

“Tech is trying to solve the big pain points: lines, payments, social connecting—that is all really exciting.”
~ Art Gimbel, Fest300

” We can use the (Beacon based data) around wait times and such to give people a better experience.”
~ Tom Russell, Governors Ball

“We are struggling with how to get people to use the app throughout the year.”
~ Tom Russell, Governors Ball

Visual Quote:
Hugh Mcintyre - SXSW
Image Credit

“Technologies are becoming expected. Now I’m surprised when I go to a festival that doesn’t have an app.”
~ Hugh Mcintyre, Forbes

“Festivals are really part of your identity.”
~ Art Gimbel, Fest300

“Great festivals (Burning Man, Bonnaroo) have codes, and take those principles into people’s lives.”
~ Art Gimbel, Fest300

“Snapchat is a platform we are doing more and more with.”
~ Tom Russell, Governors Ball

“We try to figure out events—what is meaningful at a local community level?”
~ Scott Owens, DoStuff Media

Conference Link: South by Southwest Interactive

Mar 20

SXSW Interactive, part 7

sxsw-interactive-logo
South by Southwest Interactive
March 13-17, 2015
Austin, Texas

“Festival Producers are not great at content—doing it 365 says a year is very difficult.”
~ Chad Issaq, Superfly

“Now with Meerkat and Periscope, what is the impact going to be—will every fan livestream the concert?”
~ Chad Issaq, Superfly

“We need better tools to be able to tell the story of what makes a Festival unique.”
~ Chad Issaq, Superfly

“We need to redefine immersive experiences in the real world—making the audience part of a performance.”
~ Chad Issaq, Superfly

“You mean EDM people were able to focus enough to engage in a scavenger hunt?”
~ Ty Roberts, Gracenote

Visual Quote:
Ty Roberts - SXSW
Image Credit

“If I can hand over those 5000 fans, through iBeacon (with opt-in) to bands, it can add great value for them.”
~ Chad Issaq, Superfly

“1 out of 5 millennials attended a music festival in the past year and created 20 million social media conversations
~ Martina Wang, Eventbrite

“78% of millenials would rather buy an expensive experience (like festival tickets) than an expensive thing”
~ Martina Wang, Eventbrite

“FOMO is a festivals best friend.”
~ Martina Wang, Eventbrite

“We (at Fest300) are documenting the phenomenon that is sweeping the festival world.”
~ Art Gimbel, Fest300

Conference Link: South by Southwest Interactive

Mar 19

SXSW Interactive, part 6

sxsw-interactive-logo
South by Southwest Interactive
March 13-17, 2015
Austin, Texas

“You may not act on (all the notification possibilities of Apple watch), to respect the users attention span.”
~ Alex Ackermans, Eventbase

“(Over time) you are going to prefer to pay with your phone.”
~ Jeff Sinclair, Eventbase

 “To the iPad generation, print is just a broken touch screen.”
~ as tweeted by Mark Silva

“People are 90% water and Beacons don’t broadcast well through water, so best to place them up high.”
~ Jeff Sinclair, Eventbase

Keys to Beacon success: “Security, Opt-In, Onboarding, Context, right content-right time.”
~ Alex Ackermans, Eventbase

Visual Quote:
Jeff Sinclair 2 - SXSW
Image Credit

SXSW Beacon Findings: “Over 5M beacon visits, peak of over 1M per day, 90% of devices at SXSW are covered.”
~ Alex Ackermans, Eventbase

“Perfect combination is to find the balance between marketing and monetizing.”
~ Chad Issaq, Superfly

“Festival Producers are not great at content—doing it 365 days a year is very difficult.”
~ Chad Issaq, Superfly

“We have created a Shazam for live music. As long as we know the band, we can create a log of what you’ve seen.”
~ Ty Roberts, Gracenote

“What I like about Snapchat is the way they geofence—we got 17% of our audience using a test at Outside Lands.”
~ Chad Issaq, Superfly

Conference Link: South by Southwest Interactive

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