Jun 20

The CMO Clubhouse at Cannes Lions


The CMO Clubhouse at Cannes Lions
June 19-20, 2017
Cannes, France

“Customers are not patient—we need to understand (and speak) their passions.”
~ Christian Orth, Merck

“As owned media becomes less credible, PR becomes more important.”
~ Christian Orth, Merck

“Do your partners have what it takes to deal with ‘transformation’? Is a growing question for CMOs.”
~ Pete Krainik, The CMO Club

“Transformation is not one big thing, its a million little things.”
~ Jennifer Renault, Oracle

“Surveys show leaders think their companies are ready for digital transformation, but employees do not.”
~ Jennifer Renault, Oracle

“Brands are asking to be on a whitelist or top 100 list, which kind of sucks.” (from missing gems)
~ Adam Singolda, Taboola

“It’s very easy to give your money to Google and Facebook, not as easy with others.”
~ Adam Singolda, Taboola

“The Amazon acquisition of Whole Foods means you wont go to Whole Foods, Whole Foods will go to you.”
~ Chris Curtin, Visa

Visual Quote:

Image Credit

“You are not going to lose your job to AI today, it’s to the person who partners with AI.”
~ Chris Miller, Abbot

“Companies (need to) have a pulse going—where employees feel the future wrests on their shoulders.”
~ Chris Curtin, Visa

“Nobody hires a marketer to be on budget… we (marketers) should be on offense.”
~ Chris Curtin, Visa

“Nothing is going to replace TV in the near term. There is a (quiet) migration back to TV.”
~ Jim Tricarico, Cadent

“How do you prove to consumers you are progressive… be open.”
~ Sebastian Micozzi, British Tobacco

“We want to connect with our customers to serve them better, not spam them better.”
~ Jon Bridges, Chick-fil-A

“We are marketing in an influential age—it is (now) intrinsic.”
~ Luis de Como, Unilever

“How do you, long term, make people your brand strategy?”
~ Justin Rezvani, theAmplify

Conference Link: The CMO Clubhouse at Cannes Lions

Jun 19

Cannes Lions, part 1


Cannes Lions
June 17-24, 2017
Cannes, France

“Constraints are an essential aspect of creativity. It is virtually impossible to do anything without constraints.”
~ Tham Khai Meng, Ogilvy & Mather

If our thinking is all alike, then we aren’t thinking at all.”
~ Tham Khai Meng, Ogilvy & Mather

“Let’s talk deep learning. We create an artificial neuron. And put them together to build a neural network.” ( re AI & Machine Learning)
~ as tweeted by Klick Health

“Brands are often stuck in ‘pushing rectangles’ at people, rather than using the canvas of the city.”
~ Andrew Essex, Tribeca Enterprises

“What can we imagine if a city is built on technology?”
~ Colin O’Donnell, LinkNYC

Visual Quote:

Image Credit

“The job of marketers is not just to get the horse to drink the water, but to get the horse to the water.”
~ John Matthews, Marketing Evolution

“Mass reach may be extinct.”
~ John Matthews, Marketing Evolution

“My 11 year old doesn’t have a phone—that would be like a nuclear weapon, but does have a tablet.”
~ John Matthews, Marketing Evolution

“CMOs no longer have control. The rest of the C-Suite is very uncomfortable with that.”
~ Diana O’Brien, Deloitte

“Technology is embedded in every function these days.”
~ Diana O’Brien, Deloitte

Conference Link: Cannes Lions

Jun 19

Cannes Lions Health


Cannes Lions Health
June 17-18, 2017
Cannes, France

“Cannes as a platform allows us to experience creativity from across different disciplines.”
~ Jeremy Perrott, McCann Health

“We are (collectively) investing a Billion dollars annually in genomic medicine.”
~ Joann Saitta, Omnicom

“Our vision is to unlock the power of the Genome. The genome is the software code of life..it has bugs., but they can get fixed.”
~ Paula Dowdy, Illumina

“The willingness to share personal (health) data is now over 60%.”
~ Paula Dowdy, Illumina

“We are at the knee of the curve of human genome sequencing.”
~ Mary Ann Belliveau, Twitter

“Tech-empowered people equal tech-empowered patients.”
~ Elizabeth Elfenbein, The Bloc

“People aged 65 and over fear losing their independence more than death itself.”
~ Tom Rhodes, HAP

Visual Quote:

Image Credit

“Old Age is no longer the end of life, it’s the prime of life.”
~ Robert Zirkelbach, PhRMA

“By 2050, adults 60+ will outnumber every other cohort, by 3 times.”
~ Belle Frank, Y&R

“We all remember when healthcare used to be a personal relationship business.”
~ Meredith Guerrero, Facebook Health

“A million people a day are going on line for the first time. 14 new people activate on mobile, every single second. Within the first year of a child’s life, a mom’s use of Facebook usage goes up 348%.”
~ Meredith Guerrero, Facebook Health

“88% of people use at least one health device.” (quoting Mary Meeker)
~ Meredith Guerrero, Facebook Health

“In a time of universal deceit, speaking the truth is revolutionary.”
~ Colleen Decourcey, BBDO

“VR is a powerful tool for engaging patients cognitively. VR can help awareness, adherence, assessments and interventions.”
~ Walter Greenleaf, Stanford

“VR can activate Neuroplastic change, shorten feedback loops, and leverage mirror neuron systems.”
~ Walter Greenleaf, Stanford

Conference Link: Cannes Lions Health

May 23

LUMA’s Digital Media Summit


LUMA’s Digital Media Summit
May 23, 2017
New York, New York

“Ad industry on inevitable march away from proxy metrics, like impressions to selling on business outcomes.”
~ Terence Kawaja, Luma Partners

“(Amazon taking on Google & Facebook) Amazon is playing a different game, knows exactly what you bought and what you will buy.”
~ Terence Kawaja, Luma Partners

“In venture, the return for being early is exactly the same as being wrong.”
~ Terence Kawaja, Luma Partners

“10 yrs ago, 5 most valuable firms in world were oil co’s, now top 5 are tech co’s powered by massive amounts of data. ” (Data = New Oil)
~ as tweeted by Kerry Morris

“We’re in the disillusionment phase of Artificial Intelligence. We’re going to move to amazement soon.”
~ Brian Andersen, Luma Partners

“Mobile is the new endcap.”
~ as tweeted by Martin Nisenholtz

Visual Quote:

Image Credit

“You’re not wandering through life waiting to be delighted and surprised by a mobile advertisement.”
~ as tweeted by Hulu Insights

“Make yourself profitable, control your destiny… investor sentiment comes and goes on waves.”
~ as tweeted by Kelly Hoey

“If you build a profitable company… you’ll have lots of options.”
~ as tweeted by Kelly Hoey

“Good companies don’t get sold, they get bought.” (Winners’ Circle panel)
~ Lorne Brown, SintecMedia

“I want to talk buyers not breathers.”
~ Mike Sands, Signal

“Software is eating the world, but Artificial Intelligence is eating software.” (quoted at the Luma Summit)
~ as tweeted by Jim Anderson

Conference Link: LUMA’s Digital Media Summit

May 17

Techonomy Health


Techonomy Health
May 16, 2017
New York, New York

“Patients should be empowered to take their own data and share it with whomever they want.”
~ Eric Schadt, Sema4

“Why do we give permission to Google to own our email? Because there is a perceived benefit.”
~ Eric Schadt, Sema4

“Technology can help us, but we have to look at it in a human way.”
~ Agnes Binagwaho, University of Global Health Equity

“The founding fathers… didn’t imagine corporate America with so much power and no checks and balances.”
~ Dean Ornish, UCSF

“Why do I trust Wikipedia and not Facebook? Wikipedia is optimized for truth. Facebook is optimized for eyeballs.”
~ Gary Marcus, Geometric Intelligence

Visual Quote:

Image Credit

“We have a much bigger problem than fake news. We have a fake democracy.”
~ Andrew Rasiej, Civic Hall

“Building for relationships is the frontier where designers will win.”
~ Bre Pettis, Bre & Co.

“We need to see healthcare costs as investment, not a cost.”
~ as tweeted by GreyHealth Group

“We’ve been bad mouthing the US healthcare system all day…let’s continue…”
~ David Kirkpatrick, Techonomy

Conference Link: Techonomy Health

Older posts «

» Newer posts

?>