Oct 04

Vanity Fair’s New Establishment Summit, part 1


Vanity Fair’s New Establishment Summit
October 2-4, 2017
Los Angeles, California

“I think the danger in the Trump administration is there’s a daily outrage, obscenity, and varying classes of crazy.”
~ Tim O’Brien, Bloomberg View & Gadfly

“The media’s role is to do what it has always done, which is to collect facts and present them.”
~ Tim O’Brien, Bloomberg View & Gadfly

“When the world is so crazy, you have to make jokes about it. Everybody has armor right now, just to deal with it.”
~ Judd Apatow, Apatow Productions

“The good thing in all of this, is that I don’t think any of this is irreversible.”
~ Preet Bharara, Former U.S. Attorney Southern District of NY

Visual Quote:

Image Credit

“[The rule of law] is a pretty simple concept: It’s what separates us from an autocracy.”
~ Sally Yates, Former U.S. Deputy Attorney General

“One of the most important norms is that the President of the United States has nothing to do with criminal investigations.”
~ Sally Yates, Former U.S. Deputy Attorney General

“A.I. doesn’t have to be smart at all to defeat us. We just got beaten by a bunch of bots on Twitter.”
~ Jonathan Nolan, Westworld

“We will eschew, almost at all costs, using data to make creative choices.”
~ Richard Plepler, HBO

Conference Link: Vanity Fair’s New Establishment Summit

Sep 28

Advertising Week NY, part 3


Advertising Week NY
September 25-29, 2017
New York, New York

“Twitter is best at bringing out the unique value of media platforms to create customized experiences.”
~ Justin Smith, Bloomberg Media

“Advertising is about human beings and big ideas, not channels.”
~ Devika Bulchandani, McCann

“Adversity in life can define your life or impede it. Take what has happen to you and reframe how it happened to you.” ~ Trevor Noah, Comedian

“We spend most of our time trying to be like other people, instead of honing in on our true selves.”
~ Trevor Noah, Comedian

“Personalized data isn’t enough. Creating content that anticipates what a user wants… let’s build on that.”
~ David Shing, AOL

Visual Quote:

Image Credit

“The future of the marketing industry is not scale. It’s scaled engagement. Do you want tonnage, or do you want connection?”
~ Lou Paskalis, Bank of America Merrill Lynch

“When engaging, brands need to ask, ‘Am I adding value to what they’re doing right now?'”
~ Lou Paskalis, Bank of America Merrill Lynch

“As brands and marketers, we spend so much time trying to figure out what our visual identity is, that we don’t spend enough time figuring out our sonic identity.” (on having a strategy for voice-enabled devices)
~ Susan Panico, Pandora

“You can’t grade your own homework.” (on the importance of third-party verification)
~ Tim Mahlman, Oath

Conference Link: Advertising Week NY

Sep 27

Advertising Week NY, part 2


Advertising Week NY
September 25-29, 2017
New York, New York

“Groups that weren’t in health, now are: fashion, transportation, tech (obviously).”
~ Michele Marcus, Omnicom

“Can we all agree to kill the click through rate.”
~ Steven Wolfe Pereira, Quantcast

“It’s no longer good enough for marketers to focus on demand generation. They have to focus on the whole experience.”
~ Andy Main, Deloitte Digital

“Conversational data is richer and more actionable”
~ Arte Merritt, Dashbot

“Potential is evenly distributed. Opportunity is not.” (on talent and the culture of accountability)
~ Keesha Jean-Baptiste, 4A’s

Visual Quote:

Image Credit

“Twitter is the one place that I learn something and laugh everyday.”
~ Jozen Cummings, Bleacher Report

“People’s priority on who they work for is people, planet, and then profit.”
~ Simon Mulcahy, Salesforce

“There’s no reason I should be served an ad that doesn’t directly address what I need.” (on data & personalization)
~ Dr.Oz

“Tech has leapfrogged what marketers are asking it to do. Marketers just need to know what they want.”
Mo Rhim, Paramount Pictures

“Digital marketing is redundant. Everything in marketing is digital these days.”
~ Trisha Nichols, EsteeLauder

Conference Link: Advertising Week NY

Sep 27

Distributed: Health


Distributed: Health
September 25-26, 2017
Nashville, Tennessee

“Patient data value is 20% higher than financial data on the dark web.”
~ as tweeted by Phil Misiowiec

“There’s an opportunity to take care of every man, woman, and child from birth to death for about half of what we spend now.”
~ as tweeted by Kirti Patel

“One third of US healthcare dollars are wasted. Huge opportunity for blockchain.”
~ Harold Paz, Aetna

“Significant opportunity to utilize wasted money into innovation for better care.”
~ Harold Paz, Aetna

“In healthcare, new ‘innovations’ have taken 17 years to become pervasive in the sector.”
~ as tweeted by Ed Dodds

Visual Quote:

Image Credit

“Public health has a model similar to blockchain: connection of peers, work together, and don’t necessarily trust eachother.”
~ Jim Nasr, Center for Disease Control

“Apparently GDPR is the EU’s ‘HIPAA on steroids.'”
~ as tweeted by Kirti Patel

“Only 9 states and a handful of countries are blockchain friendly currently, but number and competition is growing.”
~ John Wagster, Frost Brown Todd

“In the future, every person will have her own blockchain.” (anonymous visitor hyping too far)
~ as tweeted by Vasja Bocko

Conference Link: Distributed: Health

Sep 26

Advertising Week NY, part 1


Advertising Week NY
September 25-29, 2017
New York, New York

“Emotion and A.I. are going to be a huge part of advertising’s re-brand.”
~ as tweeted by MEC Ideas

“73% of Millennials want brands to show them that they matter.”
Melanie Shreffler, Cassandra

“Brands need to show Millennials they are human beings, not just a number.”
~ as tweeted by Ellie Schering

“Content is king, but context is King Kong.”
~ as tweeted by Deloitte Digital

“Cognitive is the path to a real, lasting competitive advantage and lasting customer relationships.”
~ Maria Winans, IBM Watson

Visual Quote:

Image Credit

“People skip ads but they don’t skip experiences. We’re helping partners figure out how to channel those emotions”
~ Melissa Barnes, Twitter

“It’s taken a while to get here, but brands are finally seeing purpose as a valuable asset.”
~ Jesse McMillin, Lyft

“Get comfortable being uncomfortable. We’ve done a lot of work making sure teams feel safe enough to take risks.”
~ Allie Kline, Oath

“Brands are curators in an era when there’s so much information coming at you.”
~ as tweeted by A. Bright Idea

“Every company is starting to look at health as an entre-point for their business.”
~ Michele Marcus, Omnicom

Conference Link: Advertising Week NY

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