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Creative Week
May 6 – May 10, 2013
New York, New York

“Do something uncomfortable today.”
~ as tweeted by Deep Focus

“Your data is only as good as your analysis of it.”
~ Melissa Barnes, Twitter

“The best ads are created, when they’re taken from editorial where creativity is at its most unhinged.”
~ Katalina Sharkey de Solis, Moving Image & Content

“Journalists are starting to be more proactive about fixing the [news] business. You can do a lot of things you didn’t think you could do if you just have a plan and work at it.“
~ Brian Morrissey, Digiday

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“Remember that while stories need data, data needs stories too. Creativity is more important than ever.”
~ as tweeted by Tim Suther, Acxiom

“Ideas won’t keep. Something must be done about them.”
~ Reg Saddler, Difference Theory (quoting Alfred North Whitehead)

“Doing business without advertising is like winking at a girl in the dark. You know what you’re doing, but nobody else does.”
~ as tweeted by Angela Martin (quoting S. H. Britt)

“People ignore design that ignores people.”
~ Frank Chimero, Designer

“Strong female leadership leads to better work that represents women the way they want to be represented in the media.”
~ Margaret Johnson, Goodby, Silverstein & Partners

Conference Link: Creative Week

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WIRED Business Conference
April 27 – May 1, 2013
New York, New York

“People are buying cars today as an accessory to their smartphone.”
~ Paul Jacobs, Qualcomm

“To bet on a new idea, you have to have faith. You can’t analyze it or justify it.”
~ Evan Williams, Medium & Twitter

“I like to create things that have some ambiguity in how you use them.”
~ Evan Williams, Medium & Twitter

“You’re not going to be able to hire talented people unless you’re a mission-driven company in the next 5-10 years.”
~ Neil Blumenthal, Warby Parker

“Sharing is the highest bar of quality.”
~ Jonah Peretti, BuzzFeed

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“Don’t make a second rate news article… make powerful emotional content (on native advertising/sponsored content).”
~ Jonah Peretti, BuzzFeed

“We are principled in our direction, but we’re not going to be stubborn… we are not trying to spite you!”
~ Julie Larson-Green, Microsoft

“We are always responding to feedback and listening to the user.”
~ Julie Larson-Green, Microsoft

“It’s really about getting the culture and the energy where we want it to be.”
~ Marissa Mayer, Yahoo

“My job is to play defense, as an executive, so my team can play offense and move forward.”
~ Marissa Mayer, Yahoo

“I think of culture as the DNA of a place… I want to supercharge the (good) genes—not introduce mutant DNA.”
~ Marissa Mayer, Yahoo

Conference Link: WIRED Business Conference

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Creative Week
May 6 – May 10, 2013
New York, New York

“With today’s landscape, we have to embrace and accept a looser grip on our brand’s narrative.”
~ Bert Moore, StrawberryFrog

“By creating tools/platforms that are useful to consumers, the brand turns into a service. This is invaluable.”
~ Bob Lord, Razorfish

“You don’t know what story you can tell, until you know the limitations of your medium of choice.”
~ as tweeted by André Smith

“The Retweet is the new autograph.”
~ Matt Derella, Twitter

“(Brand tips:) Share your adventure. Make ‘you’ a part of ‘us’. Let the audience participate in the story.”
~ Matt Derella, Twitter

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“Controversy drives awareness, but almost never inspires evangelism (On buzz versus controversy).”
~ Jeff Kempler, Sub Rosa

“Art, for art sake, in this business doesn’t work. You have to inspire action.”
~ as tweeted by Megan Madaris

“Never base a hashtag on how your marketing team is organized, base it on how your audience speaks.”
~ Melissa Barnes, Twitter

“Always be curious… that’s what breeds success no matter what your generation is.”
~ Nancy Hill, 4A’s

“Anything is possible, everything is not.”
~ Nancy Hill, 4A’s

Conference Link: Creative Week

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Digitas NewFront
May 2, 2013
New York, New York

“Challenge of old advertising: ‘Buy these jeans now, get laid later… but what if I’m getting laid now!?’”
~ Douglas Rushkoff, Author

“The only way for a brand to live in a realtime universe is for the brand to be the story.”
~ Douglas Rushkoff, Author

“We no longer live in a world with beginnings, middles, ends. Can’t live for tomorrow, living in our right now.”
~ Douglas Rushkoff, Author

“Whether you have a social media strategy or not, Social media is happening.”
~ Douglas Rushkoff, Author

“Find your meaning (not your tag line).”
~ Mark-Hans Richer, Harley Davidson

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“I hire writers for how they think as much as for what they write about.”
~ Tina Brown, The Daily Beast/Newsweek

“It’s digital AND tv, not OR tv.”
~ Adam Bain, Twitter

“Twitter is a bridge and not an Island. there are a lot of smart marketers here–no one wants an island strategy.”
~ Adam Bain, Twitter

“We are moving from presentation to participation–self-expression is the new entertainment.”
~ Arianna Huffington, Huffington Post

“Relevance has a deadline… but not every deadline has relevance.”
~ Arianna Huffington, Huffington Post

Conference Link: Digitas NewFront

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TechCrunch Disrupt
April 27 – May 1, 2013
New York, New York

“Email is the bane of our existence, which we deal with in different ways… including therapy.”
~ John Frankel, ff Venture Capital

“To get brand advertising to move to digital, you have  to create the right environment, which we are trying  to do with Flipboard.”
~ Mike McCue, Flipboard

“You compare your product (Han:dle) to Google Wave?—the segue of email systems!!!”
~ John Frankel, ff Venture Capital

“To build for the future, you have to build not for mobile, but for a 24/7 multi-screen world.”
~ Neal Mohan, Google

“The 140 characters is becoming a caption… into a rich experience.”
~ Kevin Weil, Twitter

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“We want to create a company culture where we can innovate at scale…..  We’re looking for companies that have vision and want to innovate at scale. We’ve made 20 acquisitions over last 3 yrs.”
~ John Donahoe, eBay

“What’s frivolous today, might make you a lot of money in the future.”
~ VC panel, as tweeted by Nitin Lakhotia

“I like to sit at home and push buttons,  since I’m anti-social.”
~ David Tisch, BoxGroup/TechStars

Conference Link: TechCrunch Disrupt

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#Twitter4Brands
April 18, 2013
London, United Kingdom

“TV and Twitter are amazingly symbiotic.”
~ Bruce Daisley, Twitter UK

“As news & culture get faster, the brands have to take part in those real time conversations to stay relevant.”
~ Oliver Snoddy, Twitter UK

“Music is built upon the simplicity of Twitter, but has behind it the power of the discovery engine that Twitter has.”
~ Tony Wang, Twitter UK

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“We want to help you bring the right content to the right people at the right time.”
~ Tony Wang, Twitter UK

“Being a great person is a competitive advantage.”
~ Peter Chernin, The Chernin Group

“Being informative is more valued” slide:

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D: Dive Into Mobile
April 15-16, 2013
New York, New York

“What search is for the web, map is for mobile.”
~ Noam Bardin, Waze

“We wear Google Glass all the time, but did not take it to North Korea or Burma. We didn’t want to freak them out. They have guns.”
~ Eric Schmidt, Google

“I love people who ban things that they have not even seen or used (re Google Glass).”
~ Eric Schmidt, Google

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“Last time I checked, you can’t have half Open Source.”
~ Eric Schmidt, Google

“What are people good at – intuition. What are computers good at? Memory.”
~ Eric Schmidt, Google

People in the developing world complain not about censorship, but corruption — and technology can solve that.”
~ Eric Schmidt, Google

Conference Link: D: Dive Into Mobile

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IEG 2013
April 14-17, 2013
Chicago, Illinois
Part 2

“Culture is the only competitive advantage. It’s impossible to copy.”
~ Jim Stengel, Author

“Do you have an inspiring Ideal that drives growth? Do your partnerships come from and reinforce your Ideal?”
~ Jim Stengel, Author

“The marketing-advertising-sponsorship ecosystem needs to evolve with the world around it.”
~ Frank Cooper, PepsiCo

“Real value doesn’t automatically flow from traditional sponsorship.”
~ Frank Cooper, PepsiCo

“Real value comes from creating something that adds value to people’s lives.”
~ Frank Cooper, PepsiCo

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“Do not fall in love with your model over your mission,”
~ Kyle Zimmer, First Book.

“Consumers embrace brands that help them define themselves and who they aspire to be.”
~ Frank Cooper, PepsiCo

“Events should create an emotional, cultural legacy resonating for years. Brands shouldn’t spend millions on one-off events.”
~ Pablo Ganguli, Liberatum

“We’re moving from segmentation by demographics to segmentation by passion.”
~ Lesa Ukman, IEG

Frank Cooper slide: From function, to badgering, to DIY brand values, how brand meaning has evolved.

Conference Link: IEG 2013

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IEG 2013
April 14-17, 2013
Chicago, Illinois
Part 1

Primary take away from first workshop: “Sponsoring is about emotional engagement.”
~ as tweeted by Liisa Eerola

“Check your potential sponsorship partners engagement levels. Social engagement is the new beauty contest”
~ Lesa Ukman, IEG

“Activation used to be about one big idea, now about lots of little ones.”
~ Lesa Ukman, IEG

“Nothing sells anymore in sponsorship that is not customized.”
~ Michael Wright, IEG

“The smartphone has replaced TV as the first screen.”
~ Lesa Ukman, IEG

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“New trend: cause marketing becomes ‘meaningful marketing’ to integrate all of a sponsors’ efforts behind one idea….”
~ as tweeted by Alysha Light

“Don’t just measure what is easy, measure what’s important.”
~ as tweeted by Ad Maatjens

” They (Red Bull) are like the canary in the coal mine. So far ahead.”
~ Lesa Ukman, IEG

“Trust your inner consumer.”
~ Pete Blackshaw, Nestle

“You can’t bring a rodeo to a rave… well you can, but results will be mixed.”
~ Scott McNeary, SXSW

Conference Link: IEG 2013

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ad:tech San Francisco
April 9-10, 2013
San Francisco, California
Part 4

“Relationships are hard work—you have them with your friends and your spouse and your kid and your dog—not with your tire company.”
~ Greg Shove, SocialChorus

“We make more computer transistors each year than we make grains of rice.”
~ Mickey McManus, Maya

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“Number one: never argue with innovation.”
~ Ron Conway, Angel Investor

“YouTube didn’t kill Hollywood, YouTube killed the monopoly of Hollywood.”
~ Chris Anderson, 3D Robotics

“The best IP is shared IP—the service we offer is the community and support.”
~ Chris Anderson, 3D Robotics

Conference Link: ad:tech San Francisco