Category Archive: Social Media & Marketing

Jun 23

Cannes Lions, part 3

Cannes Lions June 17-24, 2017 Cannes, France Quotes from Sir Martin Sorrell, WPP: “We grew by acquisition, (but) I believe uni-branded companies that are organically ground… are easier.” “It’s a bit like insulting the host, but (in Cannes) we pay for the dinner (along with others).” “We welcome the breadth of Cannes Lions—it defines creativity …

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Jun 22

Cannes Lions, part 2

Cannes Lions June 17-24, 2017 Cannes, France “Now, you are all competing with every great customer experience out there.” ~ Diana O’Brien, Deloitte “Customers are telling you, ‘I don’t want your stupid ads.’ I want uninterrupted experiences.” ~ Raja Rajamannar, Mastercard “Sponsorship assets give us the right to create experiences for our customers.” ~ Raja …

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Jun 20

The CMO Clubhouse at Cannes Lions

The CMO Clubhouse at Cannes Lions June 19-20, 2017 Cannes, France “Customers are not patient—we need to understand (and speak) their passions.” ~ Christian Orth, Merck “As owned media becomes less credible, PR becomes more important.” ~ Christian Orth, Merck “Do your partners have what it takes to deal with ‘transformation’? Is a growing question …

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Jun 19

Cannes Lions, part 1

Cannes Lions June 17-24, 2017 Cannes, France “Constraints are an essential aspect of creativity. It is virtually impossible to do anything without constraints.” ~ Tham Khai Meng, Ogilvy & Mather If our thinking is all alike, then we aren’t thinking at all.” ~ Tham Khai Meng, Ogilvy & Mather “Let’s talk deep learning. We create …

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May 23

LUMA’s Digital Media Summit

LUMA’s Digital Media Summit May 23, 2017 New York, New York “Ad industry on inevitable march away from proxy metrics, like impressions to selling on business outcomes.” ~ Terence Kawaja, Luma Partners “(Amazon taking on Google & Facebook) Amazon is playing a different game, knows exactly what you bought and what you will buy.” ~ …

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