Category Archive: Social Media & Marketing

Jun 20

The CMO Clubhouse at Cannes Lions

The CMO Clubhouse at Cannes Lions June 19-20, 2017 Cannes, France “Customers are not patient—we need to understand (and speak) their passions.” ~ Christian Orth, Merck “As owned media becomes less credible, PR becomes more important.” ~ Christian Orth, Merck “Do your partners have what it takes to deal with ‘transformation’? Is a growing question …

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Jun 19

Cannes Lions, part 1

Cannes Lions June 17-24, 2017 Cannes, France “Constraints are an essential aspect of creativity. It is virtually impossible to do anything without constraints.” ~ Tham Khai Meng, Ogilvy & Mather If our thinking is all alike, then we aren’t thinking at all.” ~ Tham Khai Meng, Ogilvy & Mather “Let’s talk deep learning. We create …

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May 23

LUMA’s Digital Media Summit

LUMA’s Digital Media Summit May 23, 2017 New York, New York “Ad industry on inevitable march away from proxy metrics, like impressions to selling on business outcomes.” ~ Terence Kawaja, Luma Partners “(Amazon taking on Google & Facebook) Amazon is playing a different game, knows exactly what you bought and what you will buy.” ~ …

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May 11

IAB Digital Content NewFronts

IAB Digital Content NewFronts May 1-12, 2017 New York City, New York “We believe brands shouldn’t have to choose between premium quality content and scale.” ~ Matt Derella, Twitter “We want to leave a mark and we want to better the world… and that’s through technology.” ~ Jack Dorsey, Twitter “People want that insight into …

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Apr 06

4A’s Transformation, part 4

4A’s Transformation April 2-5, 2017 Los Angeles, California (On ANA & 4A”s) “Rift is overstated, it’s a partnership, we have to have debates.” ~ Marc Pritchard, Procter & Gamble “Let’s all turn the page, raise the bar and find that magic again, together.” ~ Marc Pritchard, Procter & Gamble “The most important ad model is …

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