Category Archive: Marketing

Nov 02

GPJ Sports Business Panel

GPJ Sports Business Panel November 2, 2015 San Francisco, California “The impact Sport has in a community transcends Sport.” ~ Kevin Bartram, George P Johnson Experience Marketing “We are selling passion… the passion of our fan base, to create a positive lift for your brand.” ~ Jason Pearl, SF Giants “People care about four things: …

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Jul 21

Native Advertising Summit

Native Advertising Summit July 21, 2015 San Francisco, California “The modern buyer is 70% down the funnel by the time you reach them.” ~ Fred Studer, NetSuite “Be awesome and syndicate truth.” (new model of advertising) ~ Maggie Louie, Athens Banner Herald “Be a story maker, instead of a storyteller. Co create stories with customers.” …

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Nov 20


BeaconConf November 20, 2014 Virtual Conference “There is a ton of opportunity out there—more than just retail and sporting stadiums.” ~ Kevin Hunter, Gimbal “Beacons are just part of the conversation—out to about 50 Meters… when you combine geofencing, there is a natural handoff.” ~ Kevin Hunter, Gimbal “We have created a tool to support …

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Mar 27

The CMO Club Spring Summit

The CMO Club Spring Summit March 24-25, 2014 New York, New York “Marketing stands for market—being the voice of the market is the best place to look.” ~ as tweeted by Courtney Smith Kramer “Are Analytics just for measurement to prove our worth, or should they be steering our decisions to be better marketers?” ~ …

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May 29


AllThingsD11 May 28-30, 2013 Rancho Palos Verdes, California ~ Quotes from Apple CEO Tim Cook “I wear glasses because I have to. I can’t see without them. I don’t know a lot of people that wear them that don’t have to.” “To convince people that they have to wear something, it has to be incredible.” …

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