Category Archive: Marketing

Dec 10

IGNITION, part 4

Business Insider IGNITION December 8-9, 2015 New York, New York “Latency is not caused by the publisher. The problem is an over abundance of technology in the ad.” ~ Jeff Burkett, The Washington Post “Protect and defend is not a strategy. Maker Studios is here to entertain, inform & delight.” ~ Jason Krebs, Maker Studios …

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Dec 09

IGNITION, part 3

Business Insider IGNITION December 8-9, 2015 New York, New York “As things become more Native, publishers take on some of the aspects of great creative services organizations.” ~ Philippe von Borries, Refinery29 “Ad Blocking is only going to filter out the toxic stuff.” ~ Philippe von Borries, Refinery29 “I’ve been reading for 30 years that …

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Dec 08

IGNITION, part 2

Business Insider IGNITION December 8-9, 2015 New York, New York “My dad survived the depression—it scarred him, to scar me.”  (so I don’t take anything for granted) ~ Brian Roberts, Comcast “Short form content is not long form, but shorter—it’s a whole new medium.” ~ Ynon Kreiz, Maker Studios “We look for someone on our …

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Dec 08

IGNITION, part 1

Business Insider IGNITION December 8-9, 2015 New York, New York “The role of an analyst is to set yourself up for total humiliation.” (via predictions) ~ Henry Blodget, Business Insider “Media habits do not change—we keep doing what we grew up doing.” ~ Henry Blodget, Business Insider “If all ads are blocked, free content will …

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Nov 02

GPJ Sports Business Panel

GPJ Sports Business Panel November 2, 2015 San Francisco, California “The impact Sport has in a community transcends Sport.” ~ Kevin Bartram, George P Johnson Experience Marketing “We are selling passion… the passion of our fan base, to create a positive lift for your brand.” ~ Jason Pearl, SF Giants “People care about four things: …

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