Category Archive: Event Tech

Apr 17

IEG, part 2

IEG 2013 April 14-17, 2013 Chicago, Illinois Part 2 “Culture is the only competitive advantage. It’s impossible to copy.” ~ Jim Stengel, Author “Do you have an inspiring Ideal that drives growth? Do your partnerships come from and reinforce your Ideal?” ~ Jim Stengel, Author “The marketing-advertising-sponsorship ecosystem needs to evolve with the world around …

Continue reading »

Apr 17

IEG, part 1

IEG 2013 April 14-17, 2013 Chicago, Illinois Part 1 Primary take away from first workshop: “Sponsoring is about emotional engagement.” ~ as tweeted by Liisa Eerola “Check your potential sponsorship partners engagement levels. Social engagement is the new beauty contest” ~ Lesa Ukman, IEG “Activation used to be about one big idea, now about lots …

Continue reading »

Mar 12

SXSW Interactive, part 5

SXSW Interactive March 8-12, 2013 Austin, Texas Part 5 “Sometimes when I sell these ideas up in my organization, it’s to people who haven’t turned on a computer in a while.” ~ Debra Sandler, Mars Chocolate “It’s a whole new world, and its not always about ROI.” ~ Debra Sandler, Mars Chocolate “McDonalds has a database that …

Continue reading »

Mar 12

SXSW Interactive, part 4

SXSW Interactive March 8-12, 2013 Austin, Texas Part 4 “Can you take this idea: finding what you are not looking for, and apply technology to it?” ~ Colin Raney, IDEO on Serendipity “Fortune favors the prepared mind. Now fortune favors the networked mind.” ~ John Perry Barlow, EFF “While you cannot plan ahead, we are …

Continue reading »

Mar 12

SXSW Interactive, part 3

SXSW Interactive March 8-12, 2013 Austin, Texas Part 3 “We almost don’t own our brands anymore—they are owned by the blogosphere.” ~ Debra Sandler, Mars Chocolate “Is tech the enemy of transcendence? Of silence & stillness? It immensely helps & it distracts.” ~ question asked at session on #techreboot “These technologies were built as platforms for …

Continue reading »

Older posts «

» Newer posts

?>