Category Archive: Event Tech

Apr 20

IEG 2016

IEG 2016 April 17-20, 2016 Chicago, Illinois “Millennials want to know what a brand stands for. Humanizing brands is a huge opportunity.” ~ Chris Brandt, Taco Bell “Taco Bell targets 20-year-olds. Why? Because, who doesn’t want to be in their 20’s. It’s a mindset.” ~ Chris Brandt, Taco Bell “Millennials don’t want to be sold …

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Nov 02

GPJ Sports Business Panel

GPJ Sports Business Panel November 2, 2015 San Francisco, California “The impact Sport has in a community transcends Sport.” ~ Kevin Bartram, George P Johnson Experience Marketing “We are selling passion… the passion of our fan base, to create a positive lift for your brand.” ~ Jason Pearl, SF Giants “People care about four things: …

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Nov 20

BeaconConf

BeaconConf November 20, 2014 Virtual Conference “There is a ton of opportunity out there—more than just retail and sporting stadiums.” ~ Kevin Hunter, Gimbal “Beacons are just part of the conversation—out to about 50 Meters… when you combine geofencing, there is a natural handoff.” ~ Kevin Hunter, Gimbal “We have created a tool to support …

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Jul 31

Elevate New York 2014

Elevate New York 2014 July 31, 2014 New York, New York “We eat, sleep, and dream live experiences.” ~ Julia Hartz, Eventbrite “Marketers are becoming technologists.” ~ Lawrence Coburn, DoubleDutch “One of the smartest uses of social media I’ve seen at events… is the SXSW Mobile App.” ~ Brian Solis, Altimeter Group “The SXSW Mobile …

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Mar 24

IEG Sponsorship

IEG Sponsorship March 23-26, 2014 Chicago, Illinois “[To get] content is why you sponsor.” ~ Lesa Ukman, IEG “Social media is the top channel that top brands look to in leveraging their sponsorships.” (Sponsorship decision makers survey) ~ as tweeted by Amelia Zukowski “Consumerization of new tech is the driving force behind the rise of …

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