Category Archive: Entrepreneurship

Jul 01

Viva Technology, part 3

Viva Technology June 30-July 2, 2016 Paris, France “Physical meets digital is something that I see increasing dramatically in the next few years.” ~ Marc Mathieu, Samsung “It takes a village to make something in Digital.” (re partnerships) ~ Lubomira Rochet, L’Oréal “A mobile website is a really bad experience.” ~ David Marcus, Facebook Messenger …

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Jul 01

Viva Technology, part 2

Viva Technology June 30-July 2, 2016 Paris, France “We have outsourced marketing to ourselves—via search engines, (social) friends, etc….” ~ Rishad Tobaccowala, Publicis “Nothing is as increasingly relevant as where you are.” ~ Rishad Tobaccowala, Publicis “You can’t as a marketer continue to rent audiences forever—you will be blind (in terms of data).” ~ Lubomira …

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Jul 01

Viva Technology, part 1

Viva Technology June 30-July 2, 2016 Paris, France “Marketing, as we know it, is over.” ~ Michael Kassen, MediaLink “VR is a game changer for us, for marketers, and for businesses.” ~ Marc Mathieu, Samsung “Very few of us have been present at the birth of a new medium.” ~ Marc Mathieu, Samsung “VR is …

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Jun 24

Cannes Lions, part 10

Cannes Lions June 18-24, 2016 Cannes, France “We want to do (in marketing) what Coke, Nike and Apple did in the 80s, 90s and 00s.” ~ Jonathan Mildenhall, Airbnb “There is so much bad marketing. What if the week before Cannes there were awards for the worst?” ~ Jonathan Mildenhall, Airbnb “If there were awards …

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Jun 23

Cannes Lions, part 9

Cannes Lions June 18-24, 2016 Cannes, France “We can use virtual reality to give people new experiences of interacting with their bodies.” ~ Professor Chris Brewin, University College London “These (VR health) experiences will be profound, across mental and physical health.” ~ Professor Chris Brewin, University College London “You don’t need to push your brand …

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