Feb 07

4A’s Data Summit

4A’s Data Summit
February 6, 2018
New York, New York

“Preaching to the choir… but we need to come together as a choir to ensure a better data understanding, better data integration and better decisions for the businesses we serve.”
~ Louis Jones, 4A’s

“The marketplace is changing faster than we can keep up with it… and there’s no way to track unduplicated reach across platforms, TV, publications, OTT, and if anyone tells you they can, they’re lying…”
~ as tweeted by Mariko Hunt

“64% say a brand risks tarnishing its reputation when ads appear next to offensive, hateful, or derogatory content.”
~ Scott Hagedorn, Hearts & Science

Visual Quote:

Image Credit

“We would all be more easily served if we had access to more data. We need to capture the right signals to start the right conversations.”
~ Yannis Kotziagkiaouridis, Wunderman

(On the future of digital marketing) “We’ve got to play money ball. We need to make creative solutions driven by data.”
~ Lou Paskalis, Mobile Marketing Association

“It’s all about the consumer journey and finding the right metrics that show the path of the consumer throughout the entire marketing process.”
~ Kavita Vazirani, NBC Universal

“If publishers create content that consumers LOVE, they’ll stay longer. And if they stay longer they’ll start to notice our ads. That’s got to be the goal.”
~ as tweeted by Grapeshot

Conference Link: 4A’s Data Summit