Sep 28

Advertising Week NY, part 3

Advertising Week NY
September 25-29, 2017
New York, New York

“Twitter is best at bringing out the unique value of media platforms to create customized experiences.”
~ Justin Smith, Bloomberg Media

“Advertising is about human beings and big ideas, not channels.”
~ Devika Bulchandani, McCann

“Adversity in life can define your life or impede it. Take what has happen to you and reframe how it happened to you.” ~ Trevor Noah, Comedian

“We spend most of our time trying to be like other people, instead of honing in on our true selves.”
~ Trevor Noah, Comedian

“Personalized data isn’t enough. Creating content that anticipates what a user wants… let’s build on that.”
~ David Shing, AOL

Visual Quote:

Image Credit

“The future of the marketing industry is not scale. It’s scaled engagement. Do you want tonnage, or do you want connection?”
~ Lou Paskalis, Bank of America Merrill Lynch

“When engaging, brands need to ask, ‘Am I adding value to what they’re doing right now?'”
~ Lou Paskalis, Bank of America Merrill Lynch

“As brands and marketers, we spend so much time trying to figure out what our visual identity is, that we don’t spend enough time figuring out our sonic identity.” (on having a strategy for voice-enabled devices)
~ Susan Panico, Pandora

“You can’t grade your own homework.” (on the importance of third-party verification)
~ Tim Mahlman, Oath

Conference Link: Advertising Week NY