«

»

Jun 26

Cannes Lions, part 5


Cannes Lions
June 17-24, 2017
Cannes, France

“There has never been a better time to see your brand experience, end to end, from digital to (storytelling).”
~ John Rudaizky, E&Y

“We were struggling… we decided to become the first ‘purpose-driven bank’ in the US. We decided to launch a movement for financial well being.”
~ Susan Johnson, SunTrust

“The key to making ‘purpose-driven’ real, is the internal prep.”
~ Susan Johnson, SunTrust

“1.7 Million have joined us in taking steps towards financial security. Our performance has risen in lock step with our purpose driven commitment.”
~ Susan Johnson, SunTrust

“Because the boardrooms have recognized that millennials want that (purpose), it has tremendous promise.”
~ John Rudaizky, E&Y

Visual Quote:
Image Credit

“You need to make sure it (purpose) runs through the blood of the organization just marketing.”
~ Geraldine Calpin, Hilton Worldwide

“The number of brands speaking to purposeā€”I’ve never sent the work at Cannes as strong in that!”
~ Geraldine Calpin, Hilton Worldwide

“A day here in Cannes, is like a week somewhere else.”
~ Geraldine Calpin, Hilton Worldwide

“Our ‘technology’ is questions. The better the question, the better the answer, equals better world.”
~ John Rudaizky, E&Y

“Ask yourself, how will your next external campaign make your internal people proud?”
~ John Rudaizky, E&Y

Conference Link: Cannes Lions

?>