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Jun 22

Cannes Lions, part 2


Cannes Lions
June 17-24, 2017
Cannes, France

“Now, you are all competing with every great customer experience out there.”
~ Diana O’Brien, Deloitte

“Customers are telling you, ‘I don’t want your stupid ads.’ I want uninterrupted experiences.”
~ Raja Rajamannar, Mastercard

“Sponsorship assets give us the right to create experiences for our customers.”
~ Raja Rajamannar, Mastercard

“I never wish on any marketer, the (kind of) free advertising (we got) every time someone boards the plane.”
~ Marc Mathieu, Samsung

“How do we find a partner that helps us do something we could not do alone?” (panel on partnerships)
~ The Economist Group

Visual Quote:

Image Credit

“Startups should partner with big brands for marketing purposes.”
~ Raja Rajamannar, Mastercard

“I think some who wanted to be CEO now want to be CMO, because it’s actually a cooler job.”
~ Diana O’Brien, Deloitte

“Today’s marketers are moving into oblivion—weened to perform like general managers.”
~ Raja Rajamannar, Mastercard

“We are all equal—and difference is the spice of life.”
~ Sir Ian McKellen

“When you come out—everybody likes you more for being honest.”
~ Sir Ian McKellen

Conference Link: Cannes Lions

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