Apr 06

4A’s Transformation, part 4

4A’s Transformation
April 2-5, 2017
Los Angeles, California

(On ANA & 4A”s) “Rift is overstated, it’s a partnership, we have to have debates.”
~ Marc Pritchard, Procter & Gamble

“Let’s all turn the page, raise the bar and find that magic again, together.”
~ Marc Pritchard, Procter & Gamble

“The most important ad model is restraint.”
~ Peter Naylor, Hulu

“People leave our competitors  to come to us because they have ‘overstuffed the bird’ (with too many ads).”
~ Peter Naylor, Hulu

“If you are rich enough, or young and smart enough, to avoid advertising, you will.” (quoting Scott Galloway)
~ Rob Norman, GroupM

“I really feel that programmatic has gotten the worst wrap.”
~ Gayle Meyers, Luma Partners

“It scares me that a lot of brands are trying to do this (programmatic) themselves.”
~ Alex Schneider, The Trade Desk

Visual Quote:

Image Credit

“We want people who can do complex math and speak in complete sentences.”
~ Kelly Clark, GroupM

“Programmatic in display has been a dress rehearsal (for all these other ad forms).”
~ Alex Schneider, The Trade Desk

“Programmatic has moved from the edge, to the core of our business.”
~ Megan Pagliuca, Accuen

“We may be at the beginning of the end of the forced viewing economy.”
Lou Paskalis, Bank of America

“We are all reinventing ourselves for a post-advertising world.”
Lou Paskalis, Bank of America

“If you don’t like change, you will like irrelevancy even less.”
~ Wenda Harris Millard, MediaLink

Conference Link: 4A’s Transformation