Mar 17

SXSW Interactive, part 5

SXSW Interactive
March 10-14, 2017
Austin, Texas

“Digital tools are provided by corporations which help define our augmented selves. But we have little choice about them.”
~ as tweeted by IEEE Standards Assoc

“Apple is going to show off a new pair of (mixed reality) glasses (in a matter of months).”
~ Robert Scoble, Transformation Group

“Every brand is gong to need a physical and a virtual component… and they are going to need to be mixed.”
~ Robert Scoble, Transformation Group

“This (mixed reality) is the best education technology and the best user interface we have ever invented.”
~ Robert Scoble, Transformation Group

Visual Quote:

Image Credit

“Disney’s new theme park in Shanghai was built first in VR.”
~ Robert Scoble, Transformation Group

“You can’t live in Austin and escape the music.” (on setting his film Song to Song against that backdrop)
~ Terrence Malick, Film Director

“I’ll be acting my socks off, and you turn around and Terry is filming a beetle.” (on frustration with Malick’s unusual approach)
~ Michael Fassbender, Actor

Conference Link: SXSW Interactive