Nov 10

CreateTech, part 2

4A’s CreateTech
November 9-10, 2016
New York, New York

“Think of yourself like a product manufacturer, but you are an experience manufacturer.”
~ Courtney Buechert, Eleven

“VR will go mainstream, just not the VR of today.”
~ as tweeted by Mitton

“Millennials don’t really exist—they are just young people growing up in the modern age.”
~ Tom Goodwin, Zenith

“The first VR was a book. The first AR was a map.”
~ Tom Goodwin, Zenith

“I’ve got a smart home, and I need to push 13 buttons to turn on a light. That is not smart.”
~ Tom Goodwin, Zenith

Visual Quote:
Image Credit

“My parents said don’t get in cars with strangers.  Now I guess they’d say don’t get in with a driver with less than four stars.”
~ Tom Goodwin, Zenith

“Increasingly the internet is coming to us.”
~ Tom Goodwin, Zenith

“It’s the most exciting time to be a brand and the most scary time to be a brand.”
~ Joanna Peña-Bickley, IBM iX

“Advertising can always be a manipulation (but can be done) with honest intention (in) product and advertising.”
~ Matevz Klanjsek, Celtra

Conference Link: 4A’s CreateTech