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Oct 18

4A’s Stratfest

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4A’s Stratfest
October 16-18, 2016
New York, New York

“Amazing is always on the other side of yes.” (positive quote of the day)
~ Ben Jones, Unskippable Labs at Google

“Ads aren’t bad, bad ads are bad.”
~ Ben Jones, Unskippable Labs at Google

“Consumers have adapted to media overload. They grew gills and learned how to swim. We need to adapt our content.”
~ Ben Jones, Unskippable Labs at Google

“Do you live in your own bubble? Sometimes our bias gets in the way of empathizing.”
~ Sarah DaVanzo, Sparks & Honey

“Ads don’t need to be shorter for mobile, they can be longer and stranger.” (key finding)
~ Ben Jones, Unskippable Labs at Google

Visual Quote:
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Image Credit

“It is the unexpected combinations of people that get us to the greatest ideas.”
~ Chloe Gottlieb, RGA

“Attention is the only asset. And there’s over-priced attention. And there’s under-priced attention.”
~ Gary Vaynerchuk, VaynerMedia

“The only thing that matters is the steak, not the sizzle. The sizzle is the gateway drug to the steak.”
~ Gary Vaynerchuk, VaynerMedia

“If you understand the North star, you can reverse engineer it and that’s where you’ll find success.”
~ Gary Vaynerchuk, VaynerMedia

“Nostalgia is the most under priced item in the world.”
~ Gary Vaynerchuk, VaynerMedia

Conference Link: 4A’s Stratfest

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