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Sep 27

AdWeek New York, part 1

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AdWeek New York
September 26-30, 2016
New York, New York

“Innovation does not come from homogenous groups of people.”
~ Brad Jakeman, PepsiCo

“Marketing is not in real time, but Twitter is.”
~ Tim Armstrong, AOL

“Three quarters of consumer shopping journeys occur across different devices”
~ Wayne Young, Conversant

“We’re a content, brands and platform company.”
~ Tim Armstrong, AOL

“86% of millennials want to work at companies that have purpose.” (citing Edelman study)
~ Jennifer Dulski, Change.org

Visual Quote:
carolyn-everson-at-awnewyork
Image Credit

“We have to think of technology as a wide creative canvas to paint our brand masterpiece.”
~ Marc Pritchard, Procter & Gamble

“Everyone presumes B2B buying to be far more rational. It’s actually a lot more emotional.”
~ Patrick O’Hara, Gyro

“A/B test everything, and you will become increasingly relevant to your customers.”
Russell Glass, LinkedIn

“Nobody is at a loss for data, but some are at a loss for intelligence.”
~ Jacki Kelley, Bloomberg Media

Conference Link: AdWeek New York

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