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Jun 24

Cannes Lions, part 10

canneslions
Cannes Lions
June 18-24, 2016
Cannes, France

“We want to do (in marketing) what Coke, Nike and Apple did in the 80s, 90s and 00s.”
~ Jonathan Mildenhall, Airbnb

“There is so much bad marketing. What if the week before Cannes there were awards for the worst?”
~ Jonathan Mildenhall, Airbnb

“If there were awards for shitty marketing directors, the quality of marketing would approve.”
~ Jonathan Mildenhall, Airbnb

“In today’s world, complexity can overwhelm everything—we need to value simplicity.”
~ Jonathan Mildenhall, Airbnb

“For the first time in my career, adtech is looking really really cool.”
~ Jonathan Mildenhall, Airbnb

Visual Quote:
Jonathan Mildenhall at #canneslions
Image Credit

“Finally I am seeing solutions, like addressable TV, that let me message at a household level.”
~ Jonathan Mildenhall, Airbnb

“Where China is today, is where the rest of the world will be.”
~ Jonathan Mildenhall, Airbnb

“Great editing is looking at the 100% and picking the best 5% to show the audience.”
~ Alejandro G. Iñárritu, director/producer/writer

“Don’t take your past accomplishments forward. Live in the moment. There is always more to learn.”
~ Alejandro G. Iñárritu, director/producer/writer

“30 seconds can contain a universe. It’s a great challenge. Every second is important.”
~ Alejandro G. Iñárritu, director/producer/writer

Conference Link: Cannes Lions

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