Apr 20

IEG 2016

IEG 2016
April 17-20, 2016
Chicago, Illinois

“Millennials want to know what a brand stands for. Humanizing brands is a huge opportunity.”
~ Chris Brandt, Taco Bell

“Taco Bell targets 20-year-olds. Why? Because, who doesn’t want to be in their 20’s. It’s a mindset.”
~ Chris Brandt, Taco Bell

“Millennials don’t want to be sold to, they want to be engaged.”
~ Chris Brandt, Taco Bell

“B2B is becoming H2H. Businesses are run by people and authentic storytelling humanizes B2B.”
~ Maggie Connor, Hewlett Packard Enterprise

“Anheuser-Busch InBev plans to spend less on sponsorship rights and more on activation going forward. Fewer, bigger, better, bolder.”
~ as tweeted by Clint Paterson

Visual Quote:
Dean Kamen at #IEG2016
Image Credit

“Enhancing experiences is about digital.”
~ Eelco van der Noll, Anheuser-Busch InBev

“Understanding your customer is more important than reaching big numbers.”
Matt Rogan, Two Circles

“Data enables you to know the stories of why your fans, audiences are involved with you.”
Matt Rogan, Two Circles

“It is much more effective to have someone else tell your story, so use social influencers to help.”
~ Chris Brandt, Taco Bell

Conference Link: IEG 2016