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Feb 09

4A’s Data Summit

datasummit-20162
4A’s Data Summit
February 9, 2016
New York, New York

“Creative and data are no longer church and state inside agencies. Increasing convergence and education for attribution.”
~ Tina Allen, BBDO

“I fear how much we use data to target consumers, that we might lose an element of serendipity.”
~ Shenan Reed, MEC Ideas

“Everyone thinks they need data. What they actually need is insights.”
~ As tweeted by Oscar Trelles

“What excites me about data is that we can tell what is going on in the future.”
~ Shenan Reed, MEC Ideas

(Why is data important?) “The price of light is less than the cost of darkness.”
~ as tweeted by Data Alliance

Visual Quote:
Amanda Richman - Data Summit
Image Credit

“Time in front of an ad unit is the most important and underused metric to determine value of impression.”
~ Shenan Reed, MEC Ideas

“Shift from the sugar high to where the protein lies, in finding the right data to drive decisions.”
~ Amanda Richman, Starcom

“Everyone has got the same data, but the key is interpretation of the data.”
~ as tweeted by Namita Rayangoudar

“We’re on a sugar high… more and more data. But what is nutritional and sustainable? What is quality? (We need to) shift from the sugar high to where the protein lies, in finding the right data to drive decisions.
~ Amanda Richman, Starcom

Conference Link: 4A’s Data Summit