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Jan 26

IAB Annual Leadership Meeting

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IAB Annual Leadership Meeting
January 24-26, 2016
Palm Desert, California

“Where TV was about place and time, digital is about audience and data.” (re transformation in media)
~ Larry Ellison, Oracle

“Oracle has aggregated more data about consumers than any other company in the world.”
~ Larry Ellison, Oracle

“Adblocking is a war against diversity & freedom of expression.”
~ Randall Rothenberg, Interactive Advertising Bureau

“Advertising has been central to freedom of expression and diversity of thought  in every country.”
~ Randall Rothenberg, Interactive Advertising Bureau

Visual Quote:
Lauren Wiener - IAB Leadership
Image Credit

“Technology enables us to personalize both the consumer and advertiser experience, to drive stronger results.”
~ Andrew Snyder, Yahoo!

“Big data should supplement your judgment, not replace it.”
John Costello, Dunkin’ Brands

“We need to be moving from an ‘opt out’ world to an ‘opt in’ world.”
John Costello, Dunkin’ Brands

“Big data is not a strategy by itself. It should supplement your judgment, not replace it.”
John Costello, Dunkin’ Brands

Conference Link: IAB Annual Leadership Meeting

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