Dec 08

IGNITION, part 2

Business Insider IGNITION
December 8-9, 2015
New York, New York

“My dad survived the depression—it scarred him, to scar me.”  (so I don’t take anything for granted)
~ Brian Roberts, Comcast

“Short form content is not long form, but shorter—it’s a whole new medium.”
~ Ynon Kreiz, Maker Studios

“We look for someone on our team who has a ‘crush’ on a platform or content area.” (to spin up new biz areas)
~ Jonah Peretti, BuzzFeed

“The best comparables for Buzzfeed… are the early studios of almost 100 years ago.”
~ Jonah Peretti, BuzzFeed

“People miss the fact that iconic brands CNN, ESPN got their start as swashbuckling (rough around edges) disruptions.”
~ Jonah Peretti, BuzzFeed

Visual Quote:
Lisa Utzschneider - BI Ignition15
Image Credit

“We want to skate to where the puck is going—which is snackable, shareable content.”
~ Lowell McAdam, Verizon

“Large Telecom companies are not the most agile—we are looking to disrupt ourselves.”
~ Lowell McAdam, Verizon

“We think (in future) all content, video and advertising is going to be streamed.”
~ Anthony Wood, Roku

“Our business is to be the operating system for your TV.”
~ Anthony Wood, Roku

“The shitty models from previous digital ads are not going to work in mobile.”
~ Patrick Keane, Sharethrough

Conference Link: Business Insider IGNITION