Jul 21

Native Advertising Summit

Native Advertising Summit
July 21, 2015
San Francisco, California

“The modern buyer is 70% down the funnel by the time you reach them.”
~ Fred Studer, NetSuite

“Be awesome and syndicate truth.” (new model of advertising)
~ Maggie Louie, Athens Banner Herald

“Be a story maker, instead of a storyteller. Co create stories with customers.”
~ Fred Studer, NetSuite

“If you’re still thinking about selling, you’re gonna fail. Selling cycle is over. What there is, is a non-linear buying cycle.”
~ Fred Studer, NetSuite

Visual Quote:
Fred Studer - Native Advertising Summit
Image Credit

“Brands don’t want to be on the corner of page anymore, they want to fit in.”
~ Dan Greenberg, Sharethrough

“We want to help people live a big life.”
~ Zander Lurie, GoPro

“People no longer want to be interrupted for the privilege of enjoying content. I call that the TV industrial complex.”
~ Mike Maples, Floodgate

“Brands come to publishers for the halo of the platform.”
~ Deanna Zammit, Digiday

Conference Link: Native Advertising Summit