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Jun 26

Cannes Lions, part 9

cannes-logo
Cannes Lions
June 21-27, 2015
Cannes, France

“MadTech allows everyone to be at the same poll position.”
~ will.i.am, Musician/Entrepreneur

“Success is not money—it’s behavior and how you alter culture.”
~ will.i.am, Musician/Entrepreneur

“You have to compete with what is coming around the corner.”
~ will.i.am, Musician/Entrepreneur

“Apple has become our new barometer for success.”
~ will.i.am, Musician/Entrepreneur

“You can’t even spell Apple without App—these guys changed the world.”
~ will.i.am, Musician/Entrepreneur

Visual Quote:
Sir Martin Sorrell - Cannes Lions

Regardless of what your metrics show—people are not paying attention to your (YouTube) ads.”
~ will.i.am, Musician/Entrepreneur

“What happens when groups of people band together-Viners/YouTubers—crews with like minded perspectives.”
~ will.i.am, Musician/Entrepreneur

“We always answer the (business) brief, but we often forget to ladder up to what the brand truth is.”
~ Chloe Gottlieb, R/GA

“Tomorrow’s news will give you the what and the why, and the how it will affect the community.”
~ will.i.am, Musician/Entrepreneur

“News companies need to invest in AI now, or else you are going to be using their platform.”
~ will.i.am, Musician/Entrepreneur

Conference Link: Cannes Lions

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