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Mar 23

4A’s Transformation, part 1

transformation2
4A’s Transformation
Austin, Texas
March 22-25, 2105

“You don’t need Big Data–you need big answers!”
~ Laura Moser, Momentum Worldwide

“Consumers spend an estimated $300K a minute in online shopping.”
~ Laura Moser, Momentum Worldwide

“We are becoming ‘Data Hoarders’—just as more stuff does not make your house better, (same is true for data).”
~ Laura Moser, Momentum Worldwide

“Shoppers want a frictionless experience.”
~ Laura Moser, Momentum Worldwide

“When you can get a brand and a retailer to co-create, (you get the most progress) on data-based shopping programs.”
~ Laura Moser, Momentum Worldwide

Visual Quote:
Brad Bennett - transformation
Image Credit

“Interesting session on Corporate Culture at #4asTransformation: 87% of workers in US are currently NOT engaged!”
~ as tweeted by Conference Bites

“You don’t know you have a corporate culture, until you have two!” (Agency CEO about cultural issues post merger)
~ as tweeted by Conference Bites

“‘Logic work’ can be paid hourly, but ‘magic work’ should be paid via a fee (no matter the time).”
~ Brad Bennett, Wildfire

“The tech cycles are moving much more quickly than the business cycles.”
~ Scott Brown, The Company of Others

“We want to understand the next couple of waves of Chaos that are coming.”
~ Scott Brown, The Company of Others

Conference Link: 4A’s Transformation

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