Jun 20

Cannes Lions, part 2

Cannes Lions
June 15-21, 2014
Cannes, France

“Global advertising doesn’t work. It glides past people, isn’t part of their culture, doesn’t touch them.”
~ John Hegarty, BBH London

“We are good if our peers think we’re great. But we are great if the real world thinks we’re good.”
~ David Droga, Droga5

“We are on the precipice of a new Golden Age of advertising & transformation in the art we all love.”
~ Marc Pritchard, Procter & Gamble

“The art now: reach the right people on the right platforms at the right moment, again and again.”
~ Marc Pritchard, Procter & Gamble

“People should be paying a lot more attention to the business models around short-form content production.”
~ Dick Costolo, Twitter

Visual Quote:
Dave Marsey - Cannes Lions
Image Credit

“Unilever CMO: Advertising is Chaos and it’s only going to get worse.”
~ Uwe Hook, BatesHook

“There are no facts on the future” (re big data)
~ John Hegarty, BBH London

“The vanilla of global is dangerous.”
~ David Droga, Droga5

“Bad advertising online is shit. Bad advertising on mobile is just offensive.”
~ David Droga, Droga5

Conference Link: Cannes Lions