Mar 12

SXSW Interactive, part 3

SXSW Interactive
March 8-12, 2013
Austin, Texas
Part 3

“We almost don’t own our brands anymore—they are owned by the blogosphere.”
Debra Sandler, Mars Chocolate

“Is tech the enemy of transcendence? Of silence & stillness? It immensely helps & it distracts.”
~ question asked at session on #techreboot

“These technologies were built as platforms for people not for brands, but platforms are better places when brands are there.”
~ Simon Bond, BBDO

“If you catch that right storm (of consumers running with your brand), it is magic in a bottle.”

~ Debra Sandler, Mars Chocolate

“The important thing is to remember the mindset people are in (on Twitter)—what’s hot in the world, what’s hot in my world.”
~ Adam Bain, Twitter

Visual Quote:
Debra Sandler - SXSW
Image Credit

“The tone of voice you take with consumers matters—a few misplaced !!!s can generate the wrong response”
~ Adam Bain, Twitter

“You now have the opportunity to win, or to lose, in real time.”

~ Adam Bain, Twitter

“Our whole focus has been about education around how to use the platform, rather than why to use it.”
~ Adam Bain, Twitter

“There is doubt advertising will be successful when presented to the eye as well as the ear.”
~ Adam Bain, Twitter (quoting a sceptical 1930 article on TV)

“Marketing has always been about winning the moment.”
Adam Bain, Twitter

Conference Link: SXSW Interactive