"In terms of your product features, when you (as my grandma said) boil it all down to a low gravy, your customers don’t care. What matters to customers is their bottom line."
~ Keith Pigues, CMO Ply Gem
"I thought a lot more highly of the stuff I was selling than the customer did."
~ Keith Pigues, CMO Ply Gem
"If you can’t share the content, you might as well pack it up and go home."
~ Catherine Ogilvie, VP Global Comm. Dolby
"You aren’t going to win in the new world, if you play by yesterday’s rules."
~ Robert Kriegel, Author
"The business is an ocean. Learn from surfers. They start moving before it gets to them. 1st on owns the wave."
~ Robert Kriegel, Author
"The consumerization of IT—into banking, government services, health care—for a lot of companies, a lot of the time the interactions totally stink. How do you make customers more loyal? Through easier, better experiences—that is our business."
~ Ann Lewnes, CMO Adobe
"We were spending 30 to 35% of our budget on face to face events. I put down a mandate to move to digital. Some people didn’t want to move. Italians felt they had to meet face to face, but I just don’t believe it."
~ Ann Lewnes, CMO Adobe
"Less SAP is more SAP, in a lot of situations. If we can build the playing field, and let them on the field, we can get a lot of the concessions" (without over selling).
~ Scott Lutz, VP Global Marketing SAP
"Financial services are driven by word of mouth. We are excited about social media. Before, all these conversations happened behind closed doors, in people’s dens—now we can listen in and participate."
~ Dan Marks, CMO First Tennessee Bank
"It all comes down to a soup of 'word of mouth from people I trusted'. We shouldn’t focus on the various silos that we use … they don’t care about that."
~ Josh Reynolds, Tech Practice Director Hill & Knowlton
"When orgs spend too much time emailing internally about the right 140 characters, that is when it starts to be less like Twitter and less real."
~ Elizabeth Weil, Product Marketing Twitter
"Citibank started with 4 standing meetings a day to review tweets—now people are fully empowered to tweet in real time. These people are heroes—living in one world and understanding another."
~ Jesse Engel, CEO Cotweet
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