"We have to realize that our business is science, scale and art.
We are living in the marketing renaissance now.. (This is) a time to
build, not to manage and reorganize. We need to build and to attract
builders…lets paint and sculpt."
~ Rishad Tobaccowala, Vivaki
"The companies that have the most passionate talent will (win)…Talent wants wealth... of experience, of education, and sooner rather than later, financial..they want accountability... to do what they want... and skin in the game."
~ Rishad Tobaccowala, Vivaki
"You are not behind your competition. You are behind your consumer. We are just less pathetic than our competitors."
~ Rishad Tobaccowala, Vivaki
Best line in Jeff Hayzlett’s over the top intro video from Kodak… "Fire up your Newtons!" as a screaming exhortation to action… 2nd best: "It looked like a yard sale", describing Kodak’s website at the point he came on board as CMO
"The over reliance on metrics is stifling marketing. Metrics can guide us on how to do it better, not serve to justify the existence of marketing."
~ Larry Light, CEO of Arcature and former CMO of McDonald's
"What is on the mind of 18 to 24 year olds, if anything?"
~ Chuck Porter of Crispin Porter + Bogusky, introducing session on YouthquakeSurvey
"How long will you stay in a place where your mother wants to friend you?"
~ Jeffrey Cole, USC, regaurding teenagers and Facebook
"There is nothing more we share as human beings that a mobile phone, now used by 4.5 to 5 Billion on the planet."
~ Jeffrey Cole, USC
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