4A's Transformation2010 Conference--Data Panel

"Are we in a cycle, or are we in a cyclone? I argue it’s the latter."
~ Geoff Ramsey, eMarketer
 
"The data (and platforms) are only as good as the strategies that the agencies develop."
~ Adam Gerber, Quantcast

"When an economic model starts to approach the complexity of reality, it becomes equally meaningless."
~ Geoff Ramsey, eMarketer

"Social media can work like brand 'anti-matter'. How do you measure the negative value?"
~ Scott Hagedorn, PHD

"Our (old) ad model doesn’t work when consumers have control… our ads have to engage... and advertisers have to be ready to pay more for those experiences. Publishers have to make money."
~ Adam Gerber, Quantcast

"CPW... Cost Per Whatever the client is looking to measure".
offered as a key Metric by David Smith, MediaSmith

"You can drive through the rear view mirror, but only if the road is straight... ours has lots of curves."
~ Adam Gerber, Quantcast

For more info on 4A's Transformation 2010: