4A's Transformation 2010 Mar 1 San Francisco--Part 1

"The essence of leadership is seeing the iceberg before it hits the titanic."
~ Arianna Huffington, Editor-In-Chief of The Huffington Post

"Promiscuity is a bad thing in relationships. Promiscuity in media consumption is a great thing."
~ Arianna Huffington, Editor-In-Chief of The Huffington Post

"The customer's voice is the engine of growth"
~ Larry Light, CEO  of Arcature and former CMO of McDonald's

"The marketer's challenge is to sell the voice of the customer within the company."
~ Larry Light, CEO  of Arcature and former CMO of McDonald's

"Toyota's failure to focus on the customer is worse than its product failure."
~ Larry Light, CEO  of Arcature and former CMO of McDonald's

"The best defense is a good offense, when it comes to what people are saying about your brand."
~ Bryan Wiener, 360i

"Make technology part of the culture in your agency."
~ Ian Schafer, Deep Focus

"We can't expect to use an analog map and expect to find our way in a digital world."
~ Arianna Huffington, Editor-In-Chief of The Huffington Post

"We need transformation because consumers are transforming faster than we are."
~ Ian Schaefer, Deep Focus

"We are living in the golden age of engagement."
~ Arianna Huffington, Editor-In-Chief of The Huffington Post

For more info on 4A's Transformation 2010: