"If we don’t separate the religion of green from the average
consumer perception of green, we are never going to cross the chasm."~ Wendy Cobdra, Earthsense
"There is a business role we play, but also a leadership role, based on what we learned from the high tech past."
~ Rob Bernard, Microsoft
"Companies are moving to embed sustainability in the core of the business, rather than (in) corporate communication."
~ Scott Bolick, SAP
"It (the green future) will all hinge on turning data into insights."
~ Rich Lechner, IBM
"I think we are going to look back on how we live today and think, ‘oh my god, what were we doing'."
~ Lorie Wigle, SVP, Intel
"In Singapore we are doing smart traffic 2.0. We can predict an hour in advance where traffic will occur."
~ Rich Lechner, IBM
"There is a business role we play, but also a leadership role, based on what we learned from the high tech past."
~ Rob Bernard, Microsoft
"Companies are moving to embed sustainability in the core of the business, rather than (in) corporate communication."
~ Scott Bolick, SAP
"It (the green future) will all hinge on turning data into insights."
~ Rich Lechner, IBM
"I think we are going to look back on how we live today and think, ‘oh my god, what were we doing'."
~ Lorie Wigle, SVP, Intel
For more info on State of Green Business:


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