"A brand is one of us talking to the other about a product. Corporations think they control it but they don't."
~ John Battelle, CEO of Federated Media Publishing
"What's extraordinary is how dumb marketing has been for so long."
~ John Battelle, CEO of Federated Media Publishing
"The general rule to follow is to go where human passion is, always with the same approach: Listen, understand the social mores of the conversation, and figure out how to add value."
~ John Battelle, CEO of Federated Media Publishing
"You do not have control over your brand and what people say about it. The sooner you get over that, the sooner you can use the energy of social media to your advantage."
~ Thomas Hoehn, Director of Brand Communications & New Media at Eastman Kodak
~ John Battelle, CEO of Federated Media Publishing
"What's extraordinary is how dumb marketing has been for so long."
~ John Battelle, CEO of Federated Media Publishing
"The general rule to follow is to go where human passion is, always with the same approach: Listen, understand the social mores of the conversation, and figure out how to add value."
~ John Battelle, CEO of Federated Media Publishing
"You do not have control over your brand and what people say about it. The sooner you get over that, the sooner you can use the energy of social media to your advantage."
~ Thomas Hoehn, Director of Brand Communications & New Media at Eastman Kodak
Disclosure: Federated Media and their Conversational Marketing Summit is a client of mine.
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