IAB Annual Leadership Meeting Feb 21-23 Carlsbad - Pepsi Keynote

"As marketers, we need to create meaningful experiences for consumers, not just sponsor content."
~ Frank Cooper, SVP Consumer Engagement of PepsiCo

On using social media... "1-Create brand experiences, 2-Help consumers express and live values, and 3- Provide value."
~ Frank Cooper, SVP Consumer Engagement of PepsiCo

"Digital is the new center of gravity."
~ Frank Cooper, SVP Consumer Engagement of PepsiCo

"Our brands must recognize and acknowledge who consumers are and who they aspire to be... 'identity value'."
~ Frank Cooper, SVP Consumer Engagement of PepsiCo

For more info on the IAB Annual Leadership Meeting: