"We need bigger pie, with bigger pieces, for everybody. But in order to do this, we have to go back and re-examine the whole recipe."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors
"Content Costs. Or at least it should."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors
"They say, if it ain't broke don't fix it. Well, ad supported, quality content that's profitable to produce is not a viable business model anymore. It's absolutely broke. So let's fix it."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors
"Sometimes, you don't need the Weather Channel to know which way the wind blows." (describing how the Weather Channel pioneered charging cable operators for content, much as online needs to do now)
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors
"As people learn that their web experience is guided by their habits and preferences, it's going to seem a lot less creepy. Because targeted ads don't just make the user experience more valuable to brands and their agencies, it makes the Internet a better place to be."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors
"A well-targeted ad ceases to be advertising and turns into useful information for the user... It's one step away from the recommendation of a friend. It's the inevitable future of advertising and it will increase our ability to charge higher prices."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors
"As people learn that their web experience is guided by their habits and preferences, it's going to seem a lot less creepy. Because targeted ads don't just make the user experience more valuable to brands and their agencies, it makes the Internet a better place to be."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors
"The real value of the internet, is it's ability to connect people and ideas. And the internet needs advertising to sustain those connections. That's right, ladies and gentlemen. The internet needs us."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors
"Content Costs. Or at least it should."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors
"They say, if it ain't broke don't fix it. Well, ad supported, quality content that's profitable to produce is not a viable business model anymore. It's absolutely broke. So let's fix it."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors
"Sometimes, you don't need the Weather Channel to know which way the wind blows." (describing how the Weather Channel pioneered charging cable operators for content, much as online needs to do now)
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors
"As people learn that their web experience is guided by their habits and preferences, it's going to seem a lot less creepy. Because targeted ads don't just make the user experience more valuable to brands and their agencies, it makes the Internet a better place to be."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors
"A well-targeted ad ceases to be advertising and turns into useful information for the user... It's one step away from the recommendation of a friend. It's the inevitable future of advertising and it will increase our ability to charge higher prices."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors
"As people learn that their web experience is guided by their habits and preferences, it's going to seem a lot less creepy. Because targeted ads don't just make the user experience more valuable to brands and their agencies, it makes the Internet a better place to be."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors
"The real value of the internet, is it's ability to connect people and ideas. And the internet needs advertising to sustain those connections. That's right, ladies and gentlemen. The internet needs us."
~ David Moore, Chairman & Founder of 24/7 Real Media, Chairman of IAB Board of Directors
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