Conference Bites

Value Based-Sustainability Conference Keynote Jan 26 San Jose

Quotes from Adam Werbach, CEO of Saatchi S, Keynote Address:

"The next 10 years are going to be more traumatic than the last 10 years." (Showing centerfold of Senator Brown)

"How to meet the financial crisis: We need to become like a forest... fire is a time when we thrive."

"Fiji water as $6 water sold in luxury hotels after being shipped around the world is 'dead man walking' "

"Consumers will look for and support companies that share bad news as well as good. PR may get turned on its ear."

"We need a broader version of green—we need blue… not an organic Oreo, but help mom get her kids to eat carrots."

"Look at context (for green)—COP15 didn't succeed, politics has failed. Investment is about to be taken off the table by Obama. Its an awesome responsibility for the corporate sector—to do what Copenhagen and US politics hasn’t. We need to generously work together to share ideas/solutions—we are in the right place (corporate sector) right now."

For more information on Value-Based Sustainability:

Executive Council's Value-Based Sustainability Conference Jan 26 in San Jose

"We…need to get value by extracting it out of information, rather than out of the ground."
~ Kathrin Winkler, VP of Sustainability, EMC

"Is focusing on the 2% of greenhouse gas impact caused by IT & COM navel gazing?"
~ Dunstan Hope, Managing Director of ICT Practice & Advisory Services, BSR

"The 2% is a big idea, first because its really 4%... you only need 25 of those solutions to solve the whole thing."
~ Sumir Karayi, CEO, 1E

"In 2008 we stepped back and realized our field and customers were asking for sustainability. We went from tactical to strategic in our approach."
~ Scott Bolick, VP of Sustainability, SAP

"Why have we been quiet? We didn’t want to say what we could do without having evidence."
~ Francois Ajenstat, Director of Environmental Sustainability, Microsoft

"Who are the next Ray Anderson's to speak for the Green Business community?"
~ William Brent, Head of Cleantech Practice, Weber Shandwick

"The greenest product is one that already exists. Reuse is an environmental boon."
~ Libby Reder, Head of Environmental Initiatives, eBay

"Metrics are still the holy grail in this (sustainability) space."
~ Libby Reder, Head of Environmental Initiatives, eBay

For more information on Value-Based Sustainability: