West Coast Green, Day Two & Three

"Almost all building products are state of the art... for the 19th century."
~ Kevin Surace, CEO, Serious Materials

"If you want to build national awareness, spend a billion dollars in one year, or else you’ve got to get a movement going."
~ Kevin Surace, Serious Materials

"When we start labeling everything with a carbon footprint, the public will decide. Market forces are great that way... the public will drive it."
~ Kevin Surace, Serious Materials

"The US peaked at making 45% of the world’s good (after WW2), now we are at 18%... China will pass us in the next few years. I refuse to manufacture US goods in China. Period."
~ Kevin Surace, Serious Materials

"I absolutely believe in globalization. The rest of the world deserves to grow and prosper in their lifestyles. I pray they don’t do it the way we have. We have to give them the technology to leapfrog us."
~ Bonnie Nixon, Director of Environmental Sustainability, HP

"I am equally keen to invest in workers in Chuangdon as in California."
~ Dan Kammen, UC Berkeley

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