"If you want to create a really large mandate for change, you have to let it (your message) go. If you want to reach every part of the community, it's not going to be your voice anyway. If you want something to grow, you have to let go."
~ Andy Ridlye, Executive Director, Earth Hour Global, in interview with Philanthropy.com
"The biggest thing is making it open source from the beginning... Allowing people to make Earth Hour their own."
~ Andy Ridlye, Executive Director, Earth Hour Global, in interview with Philanthropy.com
"We are now at 100 days to Copenhagen… which in effect will decide the destiny… for our planet… towards climate change and sustainability or to climate chaos. We are working with volunteer Google engineers on an open source social mapping platform to show visually how we (all) care about this."
~ Andy Ridlye, Executive Director, Earth Hour Global, in interview with Philanthropy.com
"Have a personality on your Fan Page."
~ Randi Zuckerberg, Marketing Director, Facebook
"Basically, most green marketing is crap."
~ Adam Werbach, CEO, Saatchi & Saatchi S Division
"Martin Luther King said, 'Almost always, the creative dedicated minority has made the world better.'"
~ As tweeted by Core Industries and re-tweeted by Cindy Hoots Tickle
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