Digital Hollywood

"Advertising Now: Why Buy the Milk When You're Following the Cow on Twitter?"

~ Article title in LA Weekly written by Alexia Tsotsis

and expanding on her live tweeting of various sessions at Digital Hollywood, which included the following:

"Legislation is never ahead of society, I would rather see money put into ideas than money put into trying to defend an obsolete biz model."
~ Benjamin Masse, President & CEO of Double V3, as tweeted by Alexia Tsotsis

"Make sure that the advertising doesn't distract the audience, but enhances their daily lives."
~ Rebecca Watson, Director of Business Development at Real Girls Media, as tweeted by Alexia Tsotsis

"Whatever happened to building a product that people like & getting them to pay a reasonable price for it?"
~ Dave Ulmer, Senior Director of Marketing, Digital Media Services at Motorola, as tweeted by Alexia Tsotsis

"There's only two types of content, useful content and entertaining content."
~ Brian Murphy, EVP at TBA, as tweeted by Alexia Tsotsis and retweeted by Hitesh Parashar

"The voracious celebrity media machine guided in the right direction could be used for immense good."
~ Marc Morgenstern, Executive Director at Declare Yourself, as tweeted by Alexia Tsotsis

"People who reinvest in their brands in a down economy will reap the benefits when we eventually come through."
~ Craig Woerz, Managing Partner at Media Storm, as tweeted by Alexia Tsotsis

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