"Measure based on your gps (your business metrics), not the dashboard numbers (mpg, mph, etc….)"
~ Jeremiah Owyang, Forrester Research
"Twitter can be a canary in the coal mine for you….people tweet minor annoyances before they call to complain."
~ Sarah Milstein, Co-Author with Tim O'Reilly of the forthcoming The Twitter Book
"It's a fallacy that social media is a young person's game. Young people don't magically know how to do it."
~ Peter Kim
"If you build it, they still won’t come." ~ Christina Wodtke of LinkedIn, in session on designing social software with humans rather than technology in mind
"Twitter is basically the Horton Hears a Who refrain: We are here, we are here."
~ Christina Wodtke, re-tweeted by Howard Greenstein
"The Social web is all about love and esteem in Maslow’s hierarchy of needs."
~ Christina Wodtke


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