"Viewers don't oppose advertising; they oppose disruption."
~ Tim Smith of Next Digital as tweeted Jay Wolff
"In the net we were able to go straight from intelligence to arrogant stupidity directly through applying venture capital." ~ Steve Hayden of Ogilvy Worldwide
The intro to his keynote promised"...Entrepreneurial jujitsu to take us out of this dark funk and into the bright light."
~ Steve Hayden of Ogilvy Worldwide
From the Panel Innovate or Die:
"You learn 90% of what you are going to learn about a product, after you release it.The brave new world of social media accelerates this cycle (of learning)."
~ Eric Feng, SVP&CTO of Hulu
"Social media is not just about what
people create. It's what people FIND. I use people as my filter (as
well as the NYTimes). I may be interested in what you have to say…but I
definitely am interested in what you (link to). I respect your ability to
find things for me."
~ Tina Sharkey of BabyCenter
"We are wired emotionally as storytellers. You must tell your senior management compelling unforgettable stories." (in order to get their support.....)
~ Joel Rubinson, CRO of Advertising Research Foundation
"Innovation is an underwater pyramid. All consumers see is the tip (as a positive, smooth and innovative experience)…All the work at the base is what is important (to bring that about)"
~ Eric Feng, SVP&CTO of Hulu
"We are getting better at measuring the expected…..(measuring the) unexpected will lead to innovation."
~ Joel Rubinson, CRO of Advertising Research Foundation
For more information on AdTech San Francisco 2009:
Connect on Google+
Comments