"The challenge for advertisers is on the one hand they need to jump into the conversation, get empathic and available or they will have no credibility…yet at the same time you are afraid of losing control of your brand…"
~ Seth Goldstein, Social Media
"Domino’s employees sneezing on pizzas across YouTube—you don’t want that for the brand."
~ Seth Goldstein, Social Media
"Pushing people to Facebook instead of a CNN property was breaking the rules for us."
~ Andy Mitchell, VP Interactive marketing of CNN Worldwide regarding their massive and successful joint inauguration program
"Learning from your mistakes is critical…if our initial forum with CNN in November hadn’t taken place (for us to learn from)…the inauguration program wouldn’t have been so successful."
~ Randi Zuckerberg, Director of Market Development, Facebook
"We are in a crisis of trust in the advertising business. Economic conditions have accelerated this. As far as branding goes, advertising that creates emotional connections, is…(still the answer)."
~ Bruce Rogers, Chief Brand Officer, Forbes
"Everyone talks about engagement metrics…how about sales? At the end of the day we are in business for people to buy something."
~ Bruce Rogers, Chief Brand Officer, Forbes
"We're entering an age of the personal brand. Where someone writes (blog, WSJ, etc.) matters less. Writers take power back."
~ Kevin Rose as livetweeted by Christel Vanderboom
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